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Ask your Teads campaign data with Catchr MCP

Prepare your next client call with a clearer view of Teads performance. Connect your advertising account to Catchr, then use ChatGPT or Claude to ask about campaign costs, post-click and post-view conversions, and attention.

For freelancers and agencies, it is a practical way to investigate results and turn connected Teads data into talking points for client reviews.

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“Compare paid media performance across my client accounts and flag the biggest changes.”

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Teads
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Explore Teads delivery, costs and audience response

Start by discovering the fields available for your connected Teads account, then choose the metrics and breakdowns your report needs. Use campaign and advertiser identifiers to keep client reporting clearly attributed.

01

Explain campaign costs on the right basis

Review Total Ad Cost alongside Budget Delivered Total Ad Cost to distinguish advertising spend from delivered advertising value, which includes added value budget. Both exclude TAM and agency fees.

Choose the available CPC, CPM or cost-per-result measure that matches your client discussion. Teads separates advertising-only costs, delivered costs including TAM fees, and advertiser costs including TAM and agency fees. Keep Campaign Currency visible when comparing campaigns.

02

Separate clicks from conversion outcomes

Use Impressions, Clicks and Clickthrough Rate to review campaign response. Examine Post Click Conversions and Post View Conversions separately to explain whether reported conversions followed an ad click or an ad view without a click.

Select available breakdowns such as Campaign Name, Campaign Objective, Advertising Solution, Country Name and Device to investigate where results differ. These comparisons support client discussions without treating reported conversions as proof of incremental impact.

03

Bring cookieless delivery and attention into the review

Explore Cookieless Impressions and Cookieless Impressions Rate to understand the share of impressions delivered using cookieless signals.

Add Lumen - Attention Seconds Per 1000 Impressions to examine visual attention. Total In-View Time measures visibility in milliseconds for users who met the two-second in-view impression requirement. Keep the units and definitions separate when presenting these measures to clients.

View all Teads metrics and dimensions

Choose how to work with your Teads data

A focused Teads investigation, a recurring client report and a question through Catchr MCP serve different needs. Choose the method that fits the work, using consistent cost definitions and reporting dates.

Ways to analyze and report Teads data with Catchr
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Main taskInvestigate a Teads campaign question.Present selected Teads results for client reviews.Ask ChatGPT or Claude about connected Teads data.
Field selectionChoose metrics for a specific cost or delivery analysis.Choose consistent columns and campaign breakdowns.Discover available fields, then select those needed for the question.
Cost reviewCompare advertising-only and fee-inclusive measures.Label the cost basis throughout the report.Ask for an explanation using selected Teads cost measures.
Useful outputA focused comparison by campaign, country or device.A Teads report in Looker Studio or a spreadsheet.An answer to a campaign performance question.
Date handlingSet the date range and fixed report offset.Keep date ranges and offsets consistent across reports.Specify dates and the fixed offset in the question.

Use focused analysis to investigate a Teads result, reports to present a consistent set of measures, and Catchr MCP for follow-up questions before a client meeting. Keep the same campaign scope, currency and cost basis when moving between them.

Teads to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

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For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

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For in-house teams and small agencies.

$ 70 /mo

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$ 239 /mo

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For teams reporting at scale.

$ 599 /mo

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Accounts500
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Connect Catchr MCP to your AI assistant

Connect Teads in Catchr using your API key and secret, then select the advertising account. Set the reporting date range, daily granularity and fixed timezone offset. The default offset is UTC+01:00.

Choose ChatGPT or Claude through Catchr MCP, discover the available Teads fields and select the columns for your first question. Keep credentials out of your analysis prompts.

ClaudeTeads in Claude, step by step ↗ChatGPTTeads in ChatGPT, step by step ↗

Four Teads questions for your next client review

Replace the bracketed values with your account, reporting dates and review criteria. Each prompt starts with field discovery so you can confirm the available columns before querying.

PROMPT 01

Compare advertising-only and fee-inclusive CPC

Using Catchr, discover the available Teads fields for [ad account] and ask me to confirm the columns before querying. For [start date] to [end date] at [fixed UTC offset], compare Budget Delivered Total Ad Cost - CPC, Budget Delivered Teads - CPC and Budget Delivered - CPC by Campaign ID, Campaign Name and Campaign Currency where supported. Which campaigns have a difference above [percentage threshold] between advertising-only and advertiser CPC? Explain the fee coverage of each measure and keep currencies separate.

Copy prompt
PROMPT 02

Find campaigns that need a conversion discussion

Using Catchr, discover the available Teads fields for [ad account] and confirm my column selection. For [start date] to [end date] at [fixed UTC offset], show Campaign ID, Campaign Name, Campaign Objective, Clicks, Post Click Conversions and Post View Conversions where supported. Which campaigns have at least [click threshold] clicks and fewer than [conversion threshold] post-click conversions? Keep post-view conversions separate and suggest questions to investigate before the client call.

Copy prompt
PROMPT 03

Review cookieless delivery by device

Using Catchr, discover the available Teads fields and supported breakdowns for [ad account], then ask me to confirm the selected columns. For [start date] to [end date] at [fixed UTC offset], compare Impressions, Cookieless Impressions and Cookieless Impressions Rate by Device and Country Name where supported. Which segments with at least [impression threshold] impressions have a cookieless impression rate above [rate threshold]? Show the underlying volumes alongside the rates.

Copy prompt
PROMPT 04

Review attention alongside campaign response

Using Catchr, discover the available Teads fields for [ad account] and confirm my selection before querying. For [start date] to [end date] at [fixed UTC offset], compare Lumen - Attention Seconds Per 1000 Impressions, Total In-View Time, Impressions and Clickthrough Rate by Campaign ID and Campaign Name where supported. Among campaigns with at least [impression threshold] impressions, which have the highest attention per 1000 impressions, and how do their clickthrough rates compare? Label Total In-View Time in milliseconds and do not treat attention as evidence that it caused clicks.

Copy prompt

Questions about Teads reporting through Catchr MCP

What do I need to connect Teads to Catchr MCP?

You need your Teads API key and secret, the advertising account, and a reporting date range. Use daily granularity and choose a fixed timezone offset. Then select ChatGPT or Claude through Catchr MCP and discover the available fields before choosing your reporting columns.

Which Teads cost measure should I use in a client report?

Choose the measure that matches the cost basis you need. Budget Delivered Total Ad Cost covers media and data, including added value, but excludes TAM and agency fees. Budget Delivered Teads CPC, CPM and cost per result include TAM fees; Budget Delivered versions include both TAM and agency fees. Label that basis clearly.

How do post-click and post-view conversions differ?

Post-click conversions follow an ad click and a conversion within a set period. Post-view conversions follow an ad view without a click, with the user later returning through another path and converting within a set period. Report them separately to explain the two types of attributed outcomes.

Does the Teads report timezone adjust for daylight saving time?

No. Reporting uses a selected fixed offset between UTC-12:00 and UTC+14:00, with UTC+01:00 as the default. It does not automatically split date ranges for daylight saving changes. Check the offset when comparing daily results across a clock change or against another report.

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