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Home > Destinations > MCP > Matomo

Ask your Matomo data with Catchr MCP

Prepare your next client review with answers from Matomo. Connect your account to Catchr, then use ChatGPT or Claude to explore users, conversions and ecommerce results through Catchr MCP.

For freelancers and agencies, start with the fields available in the connected account and turn a reporting question into a focused analysis.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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Explore the Matomo numbers behind your client reports

Matomo uses a live schema, so begin by discovering the available reports and columns. Select the metrics and dimensions relevant to your question, and confirm that they can be queried together before building a breakdown.

01

Users and geographic breakdowns

Explore Users, New Users and Returning Users to review audience changes. Where available together, use Country or Region to identify which geographic segments deserve attention in a client discussion.

Select the available date columns for your report and keep comparison periods explicit. Check metric definitions before treating new and returning user figures as parts of a single total.

02

Campaign context and conversions

Use available Campaign Source, Campaign Medium, Campaign Name or Source - Medium dimensions to frame acquisition reporting. Pair compatible dimensions with Conversions, Conversion Rate or Visits with Conversions to examine recorded outcomes.

Keep conversion counts and visits with conversions separate in the report. They answer different questions and should retain their own labels when preparing client talking points.

03

Ecommerce revenue and purchase results

Review available Unique Purchases, Average Order Value, Revenue and Product Revenue fields to understand ecommerce results. Subtotal, Shipping and Tax can add detail where the selected report exposes them.

Check how each revenue measure is defined before combining figures. If the account has the premium Matomo Custom Reports plugin, discover its configured reports and select the columns needed for a more specific client question.

View all Matomo metrics and dimensions

Choose how to work with your Matomo data

A focused Matomo analysis, an assembled client report and a question through Catchr MCP serve different needs. Choose the approach that fits the work, from investigating conversions to preparing a recurring review.

Ways to analyze and report on Matomo data with Catchr
CriterionSource-focused analysisAssembling reportsCatchr MCP queries
Best suited toInvestigating one Matomo questionPresenting a repeatable client reviewAsking questions in ChatGPT or Claude
Starting pointSelect a report and available columnsChoose Matomo data and a reporting destinationConnect Matomo and discover available fields
Conversion reviewExamine compatible campaign and conversion fieldsPresent selected conversion measures consistentlyRequest a breakdown with explicit dates and measures
Ecommerce reviewInspect purchase and revenue measuresAssemble selected ecommerce figures for clientsAsk for comparisons using available revenue fields
Custom ReportsSelect columns from a configured reportUse available custom report columns in reportingDiscover configured reports before requesting their data

Use focused analysis to investigate a Matomo result, a report to present selected measures consistently, and Catchr MCP to ask follow-up questions in your AI tool. Keep the account, reporting period and field definitions consistent across the work.

Matomo to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect Matomo to Catchr using API-key authentication and select the relevant account. Choose ChatGPT or Claude through Catchr MCP, then ask which reports and columns are available before requesting your first analysis.

If you use Matomo Custom Reports, discover the configured reports first. That option depends on the premium Custom Reports plugin; accounts without it can use the default connector path.

Four Matomo questions to bring to your next client review

Replace the bracketed values with your account, periods and reporting choices. Each prompt starts with discovery so the analysis uses columns available in your Matomo connection.

PROMPT 01

Compare audience changes by country

Using Catchr, discover the available Matomo reports and columns for [account]. Check whether Users, New Users and Returning Users can be queried by Country for [date range] and [comparison date range]. Use the compatible columns I select to show both periods and their differences, then flag countries whose Users changed by more than [threshold percent]. Explain any unavailable breakdowns and avoid adding user measures together without checking their definitions.

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PROMPT 02

Find campaigns that need a conversion review

Using Catchr, discover the campaign and conversion columns available for Matomo [account]. For [date range], check which of Campaign Name, Campaign Source and Campaign Medium can be queried with Conversions, Conversion Rate and Visits with Conversions. Ask me to select a supported breakdown, then list results with Conversion Rate below [threshold percent]. Keep the measures separate and suggest questions to investigate without claiming a cause.

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PROMPT 03

Prepare an ecommerce performance comparison

Using Catchr, discover the available ecommerce reports and columns for Matomo [account]. Confirm which of Unique Purchases, Average Order Value, Revenue and Product Revenue are available for [date range] and [comparison date range]. Use the columns I select to produce a comparison table and a short client briefing. Keep Revenue and Product Revenue separate, flag missing values, and explain any limits that affect the comparison.

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PROMPT 04

Answer a question from a configured Custom Report

Using Catchr, check whether Matomo Custom Reports are available for [account] and list the configured reports and their columns. Ask me to select [report] and [columns] to answer [client reporting question] for [date range]. Query that selection and summarize the findings with any reporting limits. If the plugin is absent, discover the default reports and ask me to choose available columns before proceeding.

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Questions about Matomo reporting through Catchr MCP

How do I connect Matomo to Catchr MCP?

Connect Matomo to Catchr with API-key authentication, select the relevant account, and choose ChatGPT or Claude through Catchr MCP. Start by discovering available reports and columns so your first question uses fields exposed by that connection.

Can I report on Matomo campaign conversions?

Available fields can include Campaign Source, Campaign Medium, Campaign Name, Conversions, Conversion Rate and Visits with Conversions. Discover the live schema and confirm compatible combinations before requesting a campaign breakdown. Conversions and visits with conversions should remain separate measures.

Can I query Matomo Custom Reports?

Custom Reports depend on Matomo's premium Custom Reports plugin. Discover the configured reports, inspect their columns and select the fields for your question. If the plugin is absent, use the default connector path and its available reports.

Which dates and breakdowns can I use in Matomo queries?

Discover the date columns and dimensions available in the selected report before choosing a breakdown. The field set includes date-related dimensions, Country and Region, but their presence does not establish every supported combination, reporting granularity or historical range.

Talk with your marketing data

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