Contact progression and follow-up
Review how contacts move through lead, marketing qualified lead and sales qualified lead stages using available entry and exit dates. Days to close and time-to-customer fields help frame questions about the length of that journey.
For follow-up reviews, select contact unworked status, engaged and unengaged contact indicators, current sequence enrollment and last sequence ended date. Keep the definitions separate: the unworked status includes contacts that have not been assigned, while the count indicators describe assigned contacts.







