Twitter Ads to Looker Studio: setup guide

Looker Studio is a powerful free tool to visualize and analyze your advertising performance.
If you run campaigns on X (Twitter) Ads, connecting your account to Looker Studio lets you monitor spend, reach, and conversions, all in one place.

The good news? It’s entirely possible, and it only takes a few minutes.

There are two main ways to connect your X Ads data to Looker Studio:

• Automatically, using a partner connector like Catchr.
• Manually, using Google Sheets as an intermediary.

Why connect X (Twitter) Ads to Looker Studio

Connecting your X Ads account to Looker Studio helps you analyze campaign performance, track key KPIs, and automate reporting.
Instead of switching between the X Ads Manager and spreadsheets, you can visualize everything in one dynamic report.

With Looker Studio, you can:

• Track spend, impressions, clicks, CTR, CPC, conversions, CPA, and ROAS.
• Identify top-performing campaigns, ad groups, creatives, and audiences.
• Blend X Ads with Meta Ads, Google Ads, or GA4 for a full-funnel view.
• Automate reporting and share live dashboards with your team or clients.

In short, connecting X Ads to Looker Studio gives you a centralized, real-time view of your advertising performance.

Method 1: Connect X (Twitter) Ads to Looker Studio using Catchr (recommended)

For most marketers and agencies, the automated connection is the most efficient and scalable solution. It uses the X Ads API to sync your performance data directly into Looker Studio.

How it works

Partner connectors like Catchr act as a bridge between X Ads and Looker Studio.
Once authorized, Catchr connects to your X (Twitter) ad account and automatically imports your campaign performance metrics.

Your metrics and dimensions refresh daily, ensuring your reports always reflect the latest results, no manual updates needed.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Twitter Ads
   • In the search bar, type X - Twitter Ads.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and X accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to X and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your X data, including impressions, clicks, spend, and ROAS, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting X Ads to Looker Studio allows you to track performance in real time and automate cross-channel reporting.

• Marketers monitor daily KPIs like CTR, CPC, CPA, and ROAS across campaigns.
• Agencies automate client reports and deliver white-labeled dashboards.
• E-commerce brands combine X Ads with Shopify, GA4, or Meta Ads for end-to-end attribution.
• Media buyers analyze creative effectiveness and optimize budgets with pacing views.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates for X Ads.

X / Twitter Ads overview dashboard template

The Twitter Ads overview dashboard provides a complete view of your advertising performance in one place. Track essential KPIs like impressions, clicks, spend, CTR, conversions, CPA, and ROAS to evaluate campaign effectiveness and monitor trends over time.

X / Twitter Ads audience dashboard template

The Twitter Ads audience dashboard helps you understand who engages with your campaigns. Analyze audience breakdown by demographics, device, and location, and identify which segments drive the best engagement and conversions.

Method 2: Connect X (Twitter) Ads to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between X Ads and Looker Studio. This method is simple but requires regular exports or an automation tool (like Zapier or Make) to refresh data automatically.

How it works

You’ll export your X Ads campaign performance data from the Ads Manager and import it into Google Sheets. Then, you’ll connect that spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your Twitter Ads data to Google Sheets
   • From your X / Twitter Ads dashboard, export your ads data to CSV.
   • Open the downloaded file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your Twitter Ads Google Sheets
   • Select the spreadsheet and worksheet containing your Twitter Ads export.
   • Click Connect to link your data to Looker Studio.

5. Create your Twitter Ads report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you want dashboards that automatically refresh and always reflect your latest X Ads data, Catchr is the most reliable option, especially for agencies and data-driven marketers. Google Sheets remains a good choice for occasional or one-time reports.

FAQ: X (Twitter) Ads and Looker Studio

Can I connect multiple X Ads accounts?

‍Yes. Catchr supports multiple X Ads accounts in a single Looker Studio report.

Are X Ads data updates automatic?

‍Yes, with Catchr your data refreshes daily. Google Sheets, however, requires manual exports or automation tools.

Can I combine X Ads with other platforms?

‍Absolutely. You can blend X Ads data with Meta Ads, Google Ads, or GA4 to get a complete view of your marketing performance.

What data can I pull from X Ads?

‍You can access metrics such as impressions, clicks, spend, conversions, CTR, CPC, CPA, and ROAS. See Catchr’s documentation for the full X (Twitter) Ads field list.

Is the Catchr X Ads connector free?

‍Catchr offers a free trial to connect your X Ads account to Looker Studio. After the trial, a paid plan is required to keep your data automatically synchronized and access advanced features.

Make X Ads work with Looker Studio

Connecting X (Twitter) Ads to Looker Studio helps you visualize campaign performance, track KPIs, and make data-driven decisions. Whether you use the manual Google Sheets method or automate everything with Catchr, you’ll turn your X Ads data into actionable insights that fuel growth.