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Connect App Store Connect to Power BI

Connect App Store Connect to Power BI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

App Store Connect query · Power BI format
Ready to refresh
App Store Connect One source
Saved query API URL
Power BI Web · Import
App Store Connect accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple App Store Connect accounts can share the query.

Used by the world's leading companies

Get App Store Connect data into Power BI

A no-code connection that works in Power BI Desktop and in the Power BI service.

Connect your data

Launch App Store Connect reporting faster

Skip ODBC drivers and custom API scripts. The connection runs from your browser and Power BI, with nothing else to install on your machine.

Automate extraction

Always work with fresh numbers

Once the report is published, Power BI calls your Facebook Ads query again on the schedule you choose, so weekly reviews start from current figures.

More than just one source

Connect your entire stack. Not only App Store Connect.

Connect not only your App Store Connect account but all your Application store accounts too.

Start with a template

Ready-to-use Power BI dashboards

Move faster with templates built for Application store reporting in Power BI.

Use your App Store Connect data with ready-to-use dashboards for tracking performance, trends, and key indicators.

App Store Connect metrics and dimensions available in Power BI

Access 14 metrics and 157 dimensions from App Store Connect connectors including Impressions, Tap, Product Page View, Downloaded Count, Install Count, Review Rating, App Name, Date, Downloaded Source Type, Downloaded Territory, Downloaded Device, Engagement Campaign and more.

14

Available metrics

157

Available dimensions

How to connect App Store Connect to Power BI ?

Four steps, from Catchr to a refreshed Power BI report.

Step one

Authorize App Store Connect

Connect App Store Connect in Catchr with a App Store Connect user that has access to the Application store accounts you need, and make those accounts available for reporting.

Client A · Connected sources
5 sources ready
App Store Connect 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select App Store Connect, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Clean the table in Power Query, add relationships and DAX measures, then publish the report and set its refresh schedule in the Power BI service.

App Store Connect to Power BIpricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

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App Store Connect to Power BI: FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect App Store Connect to Power BI?

Set up App Store Connect reporting access in Catchr and select the apps to analyze. Build a Power BI query with app identifiers and download metrics, preview the response and load its generated URL with Get data > Web in Power BI Desktop. Add territory, device or acquisition-source breakdowns in compatible queries and keep each report family separate in the model.

Can I measure how people discover my app on the App Store?

Yes. Catchr exposes discovery and engagement fields including impressions, product-page views, taps and source information. Use these to separate visibility from visits to the app's page. A large impression count does not by itself show how many people downloaded the app.

Are app units the same as every download?

No. Apple's app-unit definition excludes subsequent updates, redownloads and downloads to another device under the same Apple Account from new units. Use the download type and the exact report metric when comparing figures, rather than labeling all download activity as new customers.

Can I break down downloads by country and device?

Catchr includes territory, device, app version and source fields in its download reporting catalog. Use those dimensions to compare where growth comes from and whether a release performs differently across devices. Keep the selected download type consistent across the charts.

Why do downloads and installations show different numbers?

They describe different stages and can come from different report families. Catchr exposes download and install/uninstall information separately. Match the report definition, device coverage and dates before comparing; a download count should not automatically be used as a count of active installations.

Can I compare App Store discovery with paid acquisition?

Yes. Add Apple Search Ads to view advertising alongside store discovery and downloads. Separate all-store activity from ad-attributed results and align app identifiers and periods. The store's total downloads are not automatically attributable to the campaigns in the report.

Will the connector show every report immediately after I connect?

The available data depends on the app, authorized access and the reports Apple has generated. If a report is empty, check the corresponding App Store Connect report and period before changing chart calculations. A connector cannot retrieve a report that Apple has not yet made available.

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