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You can easiliy create a Facebook Public Data report following this step :
To start exporting your Facebook Public Data data to Google Sheets, you need to install the Catchr add-on. You currently have two options :
Option A: Via the marketplace:
Option B: Directly within a Google Sheets:
Once you have installed the add-on, you can start making requests.
Welcome to our comprehensive tutorial on how to seamlessly connect your Facebook Public Data to Looker Studio (formerly Google Data Studio). By the end of this guide, you'll be empowered to transform your Facebook marketing metrics into visually compelling and insightful reports, enabling data-driven decisions to propel your marketing efforts to new heights.
If you're new to Looker Studio, your first step will be to set up an account. Existing users can simply link their Google account to Looker Studio for a fluid experience.
To bring your Facebook Public Data into Looker Studio, we've crafted a detailed, step-by-step process for your convenience. Please adjust any steps as necessary to ensure ease of implementation.
When connecting for the first time, you will need to authorize both Looker Studio and Catchr to communicate. The process for gaining the necessary permissions is outlined below:
Having authorized your Google Account for use with Looker Studio, it's time to set up the Looker Studio connector for Facebook Public Data, provided by Catchr.
You've now successfully integrated your Facebook Public Data with Looker Studio through Catchr, setting the stage for enhanced analytics and reporting.
The integration of Facebook Public Data with Looker Studio opens a treasure trove of metrics that can elevate your marketing insights. With data at your fingertips, you can analyze performance, track audience engagement, and refine your strategies accordingly. To provide a comprehensive understanding of the available metrics, please visit our detailed fields listing.
Page Insights: Utilize Page Id, Page Name, or Page Category to gain a macro-view of your audience's demographic or to drill down into the minutiae, such as specific reactions to individual posts. Cohort analysis through Year, Month, or Week metrics can reveal temporal trends in Page engagement.
Post Analytics: Investigate Post Id, Post Created At, or Post Type to dissect your content strategy. Are certain types of posts—like videos or updates—resonating more with your fans? By analyzing Reactions per post or Shares Count, you can quantify which posts fuel virality, promoting brand reach.
User Engagement: Metrics like Fan Count and Comments Count help quantify your Page's audience growth and interaction level. Benchmark Engagement rates using likes, comments, and shares to refine content and ensure it aligns with user interests.
Looker Studio enhances these metrics by offering various visual representations, from simple bar graphs and pie charts to complex scatter plots and geographic maps. Customizable dashboards empower marketing professionals with the ability to present data in an accessible, easily interpretable format, ultimately informing strategic decision-making and optimizing your Facebook presence.
