Facebook Competitor & Google Sheets: how to integrate your data

In this comprehensive tutorial, you'll learn how to effortlessly translate the wealth of data available on Facebook Public Data into actionable insights within Google Sheets. By the end of this tutorial, not only will you be able to automatically fetch and organize key metrics and dimensions from Facebook Public Data but also tailor your analysis and reporting for enhanced marketing strategies.

How to connect your Facebook Public Data account to Google Sheets

Add a source on Catchr

To kickstart the process, navigate to the Catchr homepage. Here, select the Source option from the left-hand menu before clicking on Add a Source located at the top right corner. Choose Facebook Public Data as your platform, and follow the prompts to authorize Catchr, thus linking it to your selected platform.

Create a New Query

Next, open up Google Sheets and from the menu, select the Catchr addon. Choose the option New Query to start compiling your Facebook data effectively.

Select Your Data Source

In the query builder, select Facebook Public Data from your list of data sources. If it doesn't appear, simply click on the "+" button to add it anew.

Select Your Account(s)

Move to the Select account(s) tab and pick the Facebook account(s) you wish to utilize for data extraction.

Choose Metrics and Dimensions

Once your accounts are selected, navigate to the Metrics and Dimensions tabs to decide on the data points you want in your query. Consider including the following:

Metrics:

• Page Views: Tracks the number of times a page was viewed.
• Fan Count: Reveals the total number of users who have liked the Page.
• Talking About Count: Shows the number of people discussing the Page.

Dimensions:

• Page ID: Identifies the Facebook Page.
• Page Name: Displays the name of the Page.
• Page Category: The category associated with the Page, e.g., Product/Service.

Ensure the metrics and dimensions match your analysis and reporting requirements.

Set Date Range

Proceed to the Date Range tab to choose a preset or custom period for your data. This ensures you gather insights from the specific timespan you're interested in.

Apply Filters

To refine your data further, utilize the Filters tab. Here's an example filter setup:

• Field: Country
• Operator: Equals
• Value: United States

Schedule & Customize Data Refreshness

Finally, in the Options tab, set up automatic data refreshes to keep your insights current. You can select beneficial features such as "Appends rows" to continuously add new data or "Combine rows" for comprehensive updates.

This completes the integration process. You've now unlocked a powerful synergy between Facebook Public Data and Google Sheets through Catchr, allowing for dynamic data analysis and reporting.

Example of Google sheets you can create to use with the Facebook Public Data source.

With the data from Facebook Public Data at your disposal in Google Sheets, countless opportunities for analysis and insights are available. Here are a few examples of how you can utilize this data:

• Performance Dashboard: Create a live dashboard that tracks the key performance indicators (KPIs) for your Facebook pages. Monitor fan count growth, engagement levels through reactions and shares, and the overall reach of your posts. Use charts and graphs to visualize trends over time and make data-driven decisions to improve your social media strategy.
• Content Analysis Sheet: Compile a comprehensive analysis of your posts' performance. Evaluate which types of content (videos, images, text) yield the most engagement, the best time to post, and which topics resonate with your audience. This insight can guide your content creation process, leading to higher engagement rates.
• Competitor Comparison: Leverage public data to compare your page's performance with competitors. Analyze fan growth, engagement, and content strategy to identify what they're doing well and where you can differentiate. This comparative analysis can highlight opportunities for gaining a competitive edge on the platform.

These are just a few ways to leverage Facebook Public Data through Google Sheets. The versatility of Catchr allows you to tailor your analysis to meet specific objectives, empowering you to make informed decisions based on robust social media data.

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