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Home > Destinations > MCP > The Trade Desk

Ask your The Trade Desk data with Catchr MCP

Prepare for client calls with clearer answers about The Trade Desk. Connect your account through Catchr, then use ChatGPT or Claude to explore available conversion revenue fields, campaign schedules and ad group budget settings.

For freelancers and agencies, it is a practical way to turn reporting questions into focused tables and talking points.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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The Trade Desk
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Explore revenue, campaign timing and budget settings

Start by discovering the columns available for your connected The Trade Desk account. Select the fields that answer your client’s question, and confirm which can be queried together before choosing a breakdown or reporting period.

01

Compare conversion revenue measures

Explore Click Conversion Revenue, View Through Conversion Revenue, Conversion Touch Revenue and Time Weighted Decay Conversion Revenue. Each family includes numbered fields from 01 through 06.

Select the numbered fields relevant to your report and keep the measures separate. Comparing their reported values can support a client discussion, but adding them together could overstate revenue where attribution overlaps.

02

Review campaign schedules and structure

Use available campaign IDs, descriptions, channel types and UTC start and end dates to prepare a campaign schedule review. Active ad group count adds context about the visible, enabled ad groups within a campaign.

The Trade Desk hierarchy runs from advertiser to campaigns, ad groups and creatives. Discover the available columns before requesting a breakdown at any of these levels.

03

Explain budget and allocation settings

Review ad group spend priority alongside campaign auto allocator and auto prioritization settings. Campaign budget in impressions and partner cost percentage fee can add context to an account review.

These fields describe configuration. Use them to explain how campaigns are set up; they do not establish actual spend, delivered impressions or pacing on their own.

View all The Trade Desk metrics and dimensions

Choose how to review The Trade Desk data

A focused campaign investigation, a recurring client report and a follow-up question each call for a different approach. Use the available The Trade Desk fields to choose the workflow that fits the task.

Three ways to work with The Trade Desk data
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Main taskInvestigate a specific campaign question.Build a repeatable client view.Ask questions about connected account data.
Revenue reviewExamine selected conversion revenue measures.Present selected measures in consistent columns.Request a comparison of available revenue columns.
Campaign contextInspect schedules and allocation settings.Include dates and settings alongside report commentary.Ask for campaigns matching selected dates or settings.
Field selectionChoose fields relevant to the investigation.Define the columns for the recurring report.Discover available columns, then select those to query.
Client preparationDevelop an explanation for one issue.Assemble the meeting’s reporting view.Request a focused table and follow-up talking points.

Use recurring reports for a consistent view of The Trade Desk activity. Use Catchr MCP when a client question calls for another look at selected revenue measures, upcoming campaign end dates or allocation settings.

The Trade Desk to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect The Trade Desk to Catchr using API-key authentication and select the relevant account. Connect your AI destination, such as ChatGPT or Claude, through Catchr MCP.

Begin by asking which columns are available. Select your revenue measures or campaign settings, then confirm supported date filters and breakdowns before requesting a report.

Four questions to prepare your next client review

Use these prompts with your connected The Trade Desk account. Each begins with field discovery so the resulting query uses available columns and an appropriate reporting scope.

PROMPT 01

Compare selected conversion revenue measures

Using Catchr, which conversion revenue measures differ most for The Trade Desk account [account] during [start date] to [end date]? Discover the available columns and reporting date filters, then ask me to select the numbered Click Conversion Revenue, View Through Conversion Revenue, Conversion Touch Revenue and Time Weighted Decay Conversion Revenue fields to compare. Query compatible selections, show their values side by side and summarize the differences without adding the measures together or assuming what each numbered field represents.

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PROMPT 02

Find campaigns approaching their end date

Using Catchr, which campaigns in The Trade Desk account [account] have an end date between [start date UTC] and [end date UTC]? Discover available columns, then use my selected campaign ID, description, start date, end date and active ad group count columns where they can be queried together. Return one row per campaign, sorted by end date, and highlight campaigns with an active ad group count above [threshold].

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PROMPT 03

Review ad group allocation settings

Using Catchr, which ad groups in The Trade Desk account [account] have spend priority at or above [threshold], and what campaign allocation settings accompany them? Discover available columns and ask me to select an ad group identifier, campaign ID, spend priority, auto allocator enabled and auto prioritization enabled where supported together. Return a settings review table and flag missing values. Describe the configuration without inferring actual budget delivery or recommending that settings have already been changed.

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PROMPT 04

Prepare a campaign configuration brief

Using Catchr, how are campaigns [campaign IDs] in The Trade Desk account [account] configured for my client review? Discover the available columns and let me select campaign ID, channel type, budget in impressions, partner cost percentage fee, custom CPA type, custom CPA click weight, custom CPA viewthrough weight and custom ROAS type where compatible. Summarize the selected settings by campaign and list differences worth discussing with the client. Treat these as configuration fields, not measured CPA, ROAS or delivery results.

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Questions about The Trade Desk reporting with Catchr MCP

How do I connect The Trade Desk to Catchr MCP?

Connect The Trade Desk in Catchr using API-key authentication, select the relevant account and connect ChatGPT or Claude through Catchr MCP. Ask for the available columns before choosing the fields for your first query.

Which conversion revenue fields can I explore?

The field families include Click Conversion Revenue, View Through Conversion Revenue, Conversion Touch Revenue and Time Weighted Decay Conversion Revenue, with numbered fields from 01 through 06. Discover which are available for your account and confirm the meaning of your selected numbered fields before interpreting or combining them.

Can I use campaign dates to analyze daily revenue?

Campaign start and end dates describe the spending schedule in UTC. They are not a substitute for a revenue reporting date. Discover the available reporting date filters and granularity before requesting a daily revenue analysis.

Can budget settings show whether a campaign is on pace?

Budget in impressions, spend priority and allocation settings help explain campaign configuration. They do not establish pacing on their own. A pacing calculation also needs compatible delivery data and a reporting period, whose availability must be checked before analysis.

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