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Home > Destinations > MCP > Taboola

Ask ChatGPT about your Taboola performance

Connect Taboola through Catchr MCP to ask ChatGPT or Claude about your client’s advertising performance. Review campaign ROAS, compare click-through and view-through conversions, and investigate viewable impressions before your next client call.

For freelancers and agencies, it brings Taboola questions into the same AI workflow you use to prepare analysis and explain results.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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Taboola
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Explore the Taboola numbers behind your client report

Start by discovering the fields available for your connected Taboola account, then select the columns that answer your question. Use supported combinations of campaign, conversion, and delivery data to keep each analysis focused.

01

Campaign returns and conversion costs

Review campaign names and IDs alongside available ROAS, CPA, conversions value, and conversion counts. Identify campaigns that need a closer look before you make recommendations to a client.

Where available together, add campaign status or learning state to give the performance review context. Select those details when they help answer the question.

02

Click-through and view-through attribution

Compare conversions attributed to clicks with conversions attributed to views. Taboola fields include separate conversion counts, CPA, conversion rates, and ROAS for each attribution type.

Keep the attribution labels visible in client reporting. Conversion look-back windows are configurable per conversion rule, so confirm the relevant settings before interpreting differences.

03

Viewability and delivery breakdowns

Use impressions, visible impressions, clicks, CTR, and VCTR to examine delivery and engagement. CPM and VCPM provide separate views of cost per thousand impressions and cost per thousand viewable impressions.

Discover which breakdowns support your selected metrics, then explore available site IDs, countries, regions, platforms, or audiences. Start with one breakdown to make the results easier to interpret.

View all Taboola metrics and dimensions

Choose how to work with your Taboola data

A focused campaign review, a recurring client report, and a follow-up question each need a different workflow. Catchr supports source-focused analysis, reporting destinations, and questions about connected Taboola data through MCP.

Ways to analyze and report on Taboola data with Catchr
CriterionSource-focused analysisAssembling reportsCatchr MCP queries
Best fitInvestigate a Taboola performance questionPrepare a recurring client viewAsk a question in ChatGPT or Claude
Starting pointSelect relevant Taboola fieldsConnect Taboola and choose a reporting destinationConnect Taboola and use Catchr MCP
Campaign reviewCompare selected CPA and ROAS figuresPresent campaign results in a reportRequest a campaign comparison and explanation
Attribution detailExamine click and view conversion measuresKeep attribution types labeled in report columnsAsk how click and view results differ
Follow-up workRefine the chosen fields and breakdownAdjust the report for the next reviewAsk a narrower question using available columns

Use a report for a consistent Taboola performance view and Catchr MCP for the questions that follow. A change in CPA can become a focused campaign or attribution comparison using the fields available to your account.

Taboola to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect Taboola in Catchr using its OAuth authorization flow and select the relevant client account. Choose ChatGPT or Claude through Catchr MCP, then ask which Taboola fields and breakdowns are available before selecting your reporting columns.

Four Taboola questions to take into your next client review

Replace the bracketed values with your client account, dates, and review thresholds. Each prompt starts with field discovery so the analysis uses supported columns and combinations.

PROMPT 01

Find campaigns below your ROAS target

Using Catchr, discover the available Taboola campaign fields for [account]. For [start date] to [end date], use the supported combination of campaign name, campaign ID, ROAS, conversions value, and conversion count. Show the available columns for me to confirm before querying. Rank campaigns by ROAS and flag those below [ROAS threshold]. Keep percentage units explicit and distinguish missing values from zero.

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PROMPT 02

Explain click and view conversion results

Using Catchr, discover the available Taboola attribution metrics for [account] for [start date] to [end date]. Let me select supported columns for click-through and view-through conversion counts, CPA, and ROAS. Compare the two attribution types in a labeled table and draft a short client explanation. Identify which conversion-rule look-back settings I should confirm before drawing conclusions.

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PROMPT 03

Review engagement by site

Using Catchr, discover the available Taboola site breakdown for [account] for [start date] to [end date]. Let me confirm a supported site identifier and available columns for clicks, impressions, visible impressions, CTR, and VCTR. Compare sites with at least [minimum visible impressions] and highlight differences between CTR and VCTR. Keep this as a period-level site review without campaign details, and explain any unavailable field combinations.

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PROMPT 04

Prepare a geographic performance comparison

Using Catchr, discover which Taboola country or region breakdowns and performance metrics are available for [account]. Let me choose one geographic breakdown and supported columns from clicks, conversion count, CPA, and ROAS. Compare [first period start] to [first period end] with [second period start] to [second period end]. Show the changes, flag rows below [minimum clicks] for cautious interpretation, and draft client meeting talking points without claiming a cause the data cannot establish.

Copy prompt

Questions about Taboola reporting through Catchr MCP

How do I connect Taboola to ChatGPT through Catchr?

Authorize Taboola in Catchr through OAuth, select your client account, and choose ChatGPT through Catchr MCP. Start by asking for the available Taboola fields, then select the columns and reporting period for your first question.

What is the difference between Taboola CTR and VCTR?

CTR measures clicks relative to all impressions. VCTR measures clicks relative to visible impressions. Comparing them alongside both impression counts helps explain how the choice of denominator changes the engagement rate.

Can I separate click-through and view-through conversions?

Taboola fields include separate click-through and view-through conversion counts, CPA, conversion rates, and ROAS. Discover which are available for your selected breakdown, and confirm conversion-rule look-back windows before interpreting the comparison.

How should I scope a detailed Taboola reporting query?

Discover available fields first and select only the columns needed for the question. For site reporting over a long period, start with fewer dimensions or a shorter date range if the query times out. Add campaign details only when they are needed for the analysis.

Talk with your marketing data

Connect your sources to Catchr, add the MCP server to your AI assistant, and ask about the work that matters now.

14 days free-trial
No credit-card required
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