Review lead volume, value and acquisition cost
Use Web CPA (Lead), Web click-through conversions (Lead) and Web click-through order value (Lead) to examine lead acquisition. Compare selected reporting periods to see whether lead costs and click-attributed lead volume moved together.
Offline click-through conversions (Lead) provide a separate view of offline lead events. Keep web and offline figures clearly labeled, and note that web lead metrics may include modeled conversions.







