Prepare your next client call with a clearer view of Outbrain performance. Connect your account through Catchr and use ChatGPT or Claude to explore conversion costs, compare click-attributed and total ROAS, and review campaign status.
For freelancers and agencies, that means bringing specific reporting questions straight to connected Outbrain data.
“Compare paid media performance across my client accounts and flag the biggest changes.”
Outbrain
Google Ads
GA4
Used by the world's leading companies
Start by discovering the fields available for your connected Outbrain account, then select the columns that answer your client’s question. Build your review around conversion performance, campaign settings or app and video results.
Use CPA, ROAS, Conversions and Total Click Value to review results attributed to clicks. Compare them with Total CPA, Total ROAS, Total Conversions and Total Conversion Value to understand the broader attribution picture.
View Conversions and Total View Value help you explain view-through results separately. Keep those distinctions visible when presenting acquisition costs and returns to clients.
Select Campaign Name and Campaign ID alongside Campaign Enabled, Campaign On Air and Campaign On Air Reason to investigate campaigns that need attention.
Budget Start Date, Budget End Date, Budget Currency, Budget Pacing and Budget Shared provide context for the review. Use these settings to discuss campaign schedules and budget arrangements; they do not establish how much budget remains.
For app reporting, select Apple SKAdNetwork Conversions, Conversion Value and Conversion Average Value. Review Apple SKAdNetwork Redownload 0 for first-time downloads and Redownload 1 for redownloads, as determined by Apple.
For video reporting, use Video Average View Duration to examine how long users watch. Discover available fields and confirm compatible breakdowns before choosing Creative Format or other campaign columns.
A focused Outbrain investigation, a recurring client report and a question through Catchr MCP serve different reporting needs. Choose the approach that fits the work in front of you.
Use a report to keep the client review consistent. When a specific Outbrain question comes up, use Catchr MCP to query the relevant fields and investigate the numbers behind the discussion.
Connect Outbrain to Catchr using OAuth and select the relevant client accounts. Choose ChatGPT or Claude through Catchr MCP, discover the available Outbrain fields, and select the columns for your first question.
Specify the account and reporting period, and confirm the available date options before comparing results.
Replace the bracketed values with your client details. Each prompt starts with field discovery so you can confirm the columns and breakdowns available before running the reporting query.
Using Catchr, discover the available Outbrain fields for [account] and confirm whether Campaign Name, Campaign ID, CPA and Conversions can be queried together for [start date] to [end date]. Ask me to confirm those columns, then return campaigns with CPA above [CPA threshold] and at least [minimum conversions] click-attributed conversions. Sort by CPA descending and identify the campaigns to discuss in the client review.
Copy promptUsing Catchr, discover the Outbrain fields available for [account] over [start date] to [end date]. Propose ROAS, Total ROAS, Total Click Value, Total View Value and Total Conversion Value for my confirmation. Query the selected compatible columns and explain the difference between click-attributed and total results. State the reporting time basis if available, and do not add click-attributed values to totals that already include them.
Copy promptUsing Catchr, discover the available Outbrain campaign fields for [account]. Propose Campaign Name, Campaign ID, Campaign Enabled, Campaign On Air, Campaign On Air Reason, Budget Start Date and Budget End Date for my confirmation. Query the selected compatible columns and list campaigns that are enabled but not on air. Show the reported reason and budget dates, leaving missing reasons explicitly unknown.
Copy promptUsing Catchr, discover the available Outbrain Apple SKAdNetwork fields for [account] over [start date] to [end date]. Ask me to confirm Apple SKAdNetwork Conversions, Apple SKAdNetwork Redownload 0, Apple SKAdNetwork Redownload 1 and Apple SKAdNetwork Conversion Value. Query the selected compatible columns and summarize first-time downloads versus redownloads as determined by Apple. Calculate each share of their combined count when that count is nonzero, and flag any difference between that combined count and Apple SKAdNetwork Conversions.
Copy promptConnect Outbrain in Catchr using OAuth, select the relevant accounts, and choose ChatGPT or Claude through Catchr MCP. Discover the available fields, select your reporting columns and specify the account and period for your question.
ROAS divides conversion value attributed to clicks by spend across the query range. Total ROAS includes conversion value attributed to clicks or views. Label them separately in client reports so the attribution scope is clear.
Use Campaign Enabled, Campaign On Air and Campaign On Air Reason alongside Campaign Name or Campaign ID. Budget start and end dates add scheduling context. Base the explanation on the returned reason; a missing reason does not establish a cause.
Conversions are reported by conversion time by default. Confirm the time basis and available date options for your query, then use the same basis in both periods. Keep click-attributed, view-through and total conversions clearly labeled, and confirm that your selected fields support the requested breakdown.
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