Ask your Microsoft Ads data with Catchr MCP

Use Spend, CPC, Revenue and Return On Ad Spend to examine acquisition costs and reported returns. Cost Per Conversion and Conversion Rate help frame questions about conversion efficiency, while All Conversions and All Revenue offer additional reporting measures where available.

Select compatible columns before comparing campaigns. Revenue depends on values reported by the advertiser, and conversion-based analysis depends on conversion tracking, so include those limits in client summaries.

Review Impressions alongside Absolute Top Impression Share Percent and the shares lost to budget or rank, where supported together. These measures help identify whether limited budget or ad rank deserves further investigation.

Use separate compatible reports to explore Quality Score, Ad Relevance and Landing Page Experience. Treat these signals as evidence for a review, rather than proof that a particular adjustment will improve results.

Use Item Changed, Attribute Changed and How Changed to summarize reported account changes. This gives agencies a concrete starting point when preparing an explanation of what changed during a client reporting period.

For a separate campaign review, discover compatible columns such as Campaign Id, Campaign Labels, Tracking Template and Destination Url. Keep change reporting and performance reporting separate when their fields cannot be requested together.