Prepare your next client review with answers from connected Instagram accounts. Use Catchr MCP in ChatGPT or Claude to explore profile reach, compare content performance and review website clicks.
For freelancers and agencies, that means bringing Instagram numbers into the conversation where you prepare your analysis and client talking points.
“Compare paid media performance across my client accounts and flag the biggest changes.”
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Start with the client account and reporting period, then focus on the question you need to answer. Keep account totals and media performance separate so each number has a clear meaning in your report.
Review Profile Followers, Follower Count and Profile Reach alongside the account name or username. Profile Followers describes the total accounts following a profile; Follower Count describes accounts that followed during the selected period.
Use these distinctions to explain audience size and new follows accurately. Follower Count alone does not establish net follower growth, and Profile follows measures accounts the client profile follows.
Explore Media reach, Media Interaction and Media Engagement Rate with Media Product type and Media created at. Separate FEED, STORY and REELS content when reviewing which publishing surfaces deserve closer attention.
Media Engagement Rate divides Media Interaction by Media Reach. Media Interaction includes likes, saves, comments and shares, adjusted for removed interactions. Check metric availability for each media type before making comparisons.
Use Profile view and Website Clicks to review profile attention and taps on the client's website link. Email Contacts, Directions clicks and Text Message Clicks add detail about other profile actions where available.
Bring these measures into client reporting to discuss how people interact with the profile. Website clicks measure link taps; they do not establish purchases or completed enquiries.
A focused Instagram review, a recurring client report and a question through Catchr MCP serve different needs. Choose the approach that fits the deliverable, from checking a follower definition to preparing a content performance discussion.
Use focused analysis to investigate Instagram performance, reports to present recurring measures, and Catchr MCP to ask follow-up questions while preparing client recommendations. Keep the same account selection and metric definitions across each workflow.
Connect Instagram to Catchr using OAuth and select the relevant client accounts. Choose ChatGPT or Claude through Catchr MCP, then start with a question about a named profile, reporting period and set of measures.
For content analysis, specify whether you want feed posts, Stories or Reels so the question can account for differences in available metrics.
Replace the bracketed values with your client accounts, dates and review thresholds. Each prompt defines a practical reporting task and asks for the limits needed to interpret the results.
Using Catchr, compare Profile Reach, Profile view and Website Clicks for Instagram account [account] during [start date] to [end date] against [comparison start date] to [comparison end date]. Show each period's values and absolute changes, plus percentage changes where the comparison value is nonzero. Use period-level Profile Reach rather than summing daily unique reach. Summarize the changes for a client call and identify missing values.
Copy promptUsing Catchr, review Instagram media for [account] created between [start date] and [end date]. Compare FEED, STORY and REELS using available Media reach, Media Interaction and Media Engagement Rate values. Show the median media-level engagement rate for each supported group and flag groups above [engagement rate threshold]. Identify unsupported metrics and explain any gaps in Story coverage before suggesting topics for a content review.
Copy promptUsing Catchr, prepare a follower summary for Instagram accounts [accounts] for [start date] to [end date], labeled by username. Show available Profile Followers totals separately from Follower Count for the selected period. Flag accounts with period follows below [new follower threshold]. Explain the difference between these measures, do not sum follower totals across dates, and do not label period follows as net growth.
Copy promptUsing Catchr, show daily Website Clicks and Profile view for Instagram account [account] from [start date] to [end date]. Flag days with Website Clicks below [daily click threshold] and compare their profile views with the other days in the period. Separate missing values from zeros and draft client discussion points without treating website clicks as conversions.
Copy promptAuthorize Instagram in Catchr through OAuth, select the relevant accounts and choose ChatGPT or Claude through Catchr MCP. Start by specifying the client account, reporting period and measures you want to review, such as Profile Reach and Website Clicks.
Profile Followers is the total number of unique accounts following the profile. Follower Count measures accounts that followed during the selected period, so it is not a net growth measure. Profile follows is different again: it counts accounts the profile itself follows.
Metric availability depends on the media type. Reels do not support the feed and Story profile-action metrics follows, profile visits and profile activity. Separate comparisons by Media Product type and check supported metrics. The account-level Impressions field is a deprecated alias populated from views, so it should not be presented as a separate measure of impressions.
Expired Stories cannot be backfilled from Instagram for old date ranges. Instagram exposes only currently available Stories through its Stories endpoint. When reviewing historical content, identify gaps in Story coverage rather than interpreting missing Stories as zero activity.
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