Understand how store listing visits turn into installs
Review Store listing visitors, Store listing acquisitions and Store listing conversion rate to understand the path from a listing visit to an install. These measures exclude users who already have the app installed on another device.
Explore compatible breakdowns by Traffic Source. Use Search Term with Traffic Source for Google Play search, or UTM Source and UTM campaign for third-party referrals. Some values may appear as Other when minimum thresholds are not met.







