From account to keyword
Cost, clicks, conversions, and conversion value at account, campaign, ad group, ad, and keyword level, with breakdowns by campaign type, network, and device.
Catchr MCP gives Claude and ChatGPT read access to your Google Ads accounts, next to Meta Ads, GA4, and 100+ marketing sources. Connect Google Ads in Catchr, then ask about spend, conversions, and search terms across your client accounts. Catchr hosts the server for you.
“Compare paid media performance across my client accounts and flag the biggest changes.”
Google Ads
Google Ads
GA4
Used by the world's leading companies
Catchr MCP queries Google Ads data through the Catchr connector. Your assistant can discover the metrics and dimensions available for your connected accounts.
Cost, clicks, conversions, and conversion value at account, campaign, ad group, ad, and keyword level, with breakdowns by campaign type, network, and device.
Your assistant compares the Google Ads accounts you selected in Catchr side by side, so a weekly review covers the whole portfolio instead of one account at a time.
The search terms that triggered your ads, keyword Quality Score, and search impression share: the fields a search account review starts from.
Google’s official server runs read-only Google Ads queries. Compare it with hosted services by who maintains the connection and which channels your assistant can analyze together.
Choose Google’s server if your team can deploy and maintain it and Google Ads alone answers your questions. Choose Catchr when your review needs Google Ads alongside other channels and client accounts.
Connect your Google Ads accounts in Catchr, then add Catchr MCP from the Claude or ChatGPT directory. Each step is detailed on the destination pages below.
Replace the bracketed values before you ask. Connect each source used in the prompt, and check that dates, currencies and attribution rules are comparable.
Using Catchr, compare Google Ads search terms with Search Console queries for [site] over the last 28 days. List the terms where we pay for clicks on queries that already rank in the top 3 organically, with cost and organic clicks for each.
Copy promptUsing Catchr, for [client], compare Google Ads conversions by campaign with GA4 conversions from the same campaigns over the last 30 days, and explain the largest gaps.
Copy promptUsing Catchr, for each of my client accounts, show each platform's share of spend and share of conversions across Google Ads, Meta Ads, and Microsoft Ads last month, and flag the platforms whose share of conversions is far below their share of spend.
Copy promptUsing Catchr, match Google Ads campaigns with HubSpot deals whose original source is the same campaign over the last quarter, and rank campaigns by deal value per dollar spent. Use a shared campaign identifier where available and report unmatched records separately; do not infer attribution from names alone.
Copy promptA Google Ads MCP server connects an AI assistant such as Claude or ChatGPT to your Google Ads accounts through the Model Context Protocol, so you can ask for campaign, keyword, and search term data in plain language instead of building a report.
Yes. Google publishes an open-source Google Ads MCP server on GitHub, in the googleads/google-ads-mcp repository.
With Catchr, you connect Google Ads using a Google account that has access to your ad accounts. You do not supply your own developer token. For Google’s own MCP server, follow the current setup requirements in Google’s documentation.
No. You ask in plain English, and your assistant builds the reporting request through Catchr. GAQL, the Google Ads Query Language, is what Google's own server runs.
Catchr’s Google Ads reporting tools read the accounts you selected. They cannot change bids, budgets, keywords, or campaigns. You can disconnect Catchr from your assistant at any time.
Connect your sources to Catchr, add the MCP server to your AI assistant, and ask about the work that matters now.