Prepare your next publisher client review with answers about revenue, inventory and creative performance. Catchr connects Google Ad Manager to ChatGPT or Claude through MCP, so freelancers and agencies can ask questions using their connected network data.
Compare reporting periods, investigate revenue changes and turn the results into clear client talking points.
“Compare paid media performance across my client accounts and flag the biggest changes.”
Google Ad Manager
Google Ads
GA4
Used by the world's leading companies
Start by discovering the Google Ad Manager fields available for your connected network, then select the columns needed for your question. Use supported historical reporting dimensions and metrics, checking field compatibility before combining them.
Review Total revenue alongside Total CPM and CPC revenue to distinguish reporting that includes CPD from reporting that excludes it. Explore Ad server total revenue and Yield group estimated revenue when those measures fit the client question.
Use date, week or month and year to compare periods. Keep monetary results in the network’s reporting currency and identify that currency before presenting amounts.
Break down compatible revenue and eCPM measures by Country, Device category or Inventory type. These views help you identify which segments deserve a closer look during a publisher performance review.
Select the relevant eCPM measure, such as Ad Exchange average eCPM, AdSense average eCPM or Ad server average eCPM. Keep their definitions separate when explaining differences to clients.
Use Creative and Creative ID to identify the assets in your report. Where compatible, add Total CTR or Ad server CTR to find creatives that fall below a client-selected threshold.
Compare Creative target ad unit size with Rendered creative size to inspect differences between the intended and displayed size. Treat these observations as questions for further investigation, rather than proof of why CTR changed.
A focused revenue investigation, a recurring client report and a follow-up question each need a different approach. Choose the method that fits the work you need to deliver.
Use a recurring report to keep publisher reviews consistent, then use Catchr MCP to explore follow-up questions about a revenue shift, an inventory segment or a creative’s CTR. Keep the same network, dates and metric definitions when comparing results.
Connect Google Ad Manager in Catchr with Google OAuth and select the client’s network. Choose ChatGPT or Claude through Catchr MCP, discover the available reporting fields and select the columns for your analysis.
Specify the network and date range in your first question. For revenue reporting, ask for the network currency alongside the results.
Replace the bracketed values with your client’s network, reporting dates and review thresholds. Each prompt starts with field discovery so the analysis can use available, compatible columns.
Using Catchr, discover the available Google Ad Manager fields for [network]. Use Total revenue and Total CPM and CPC revenue, where available, to compare [start date–end date] with [comparison start date–comparison end date]. Show each measure’s absolute and percentage change, identify the network currency and explain the distinction between revenue including and excluding CPD. Mark percentage changes as undefined when the comparison value is zero.
Copy promptUsing Catchr, discover whether Country and Total revenue can be queried together for Google Ad Manager [network]. If compatible, compare [start date–end date] with [comparison start date–comparison end date] by country. Rank countries by absolute revenue decline, flag declines above [revenue threshold] in the network currency and show the underlying values for each period. Separate observed changes from possible explanations.
Copy promptUsing Catchr, discover the compatible Google Ad Manager reporting columns for [network]. For [start date–end date], use Device category with Ad Exchange average eCPM and Ad server average eCPM where supported, using separate queries if needed. Show the two measures separately, identify the network currency and flag device categories where either measure falls below [eCPM threshold]. Distinguish unavailable results from zero values.
Copy promptUsing Catchr, discover the available Google Ad Manager fields for [network] and check compatibility between Creative, Creative ID, Ad server CTR, Creative target ad unit size and Rendered creative size. For [start date–end date], list creatives with Ad server CTR below [CTR threshold] using the compatible columns. Where size fields can be included, highlight differences between target and rendered size. Summarize questions to investigate without claiming those differences caused low CTR.
Copy promptAuthorize Google Ad Manager in Catchr using Google OAuth and select the relevant network. Then connect your AI destination, such as ChatGPT or Claude, through Catchr MCP. Discover the available fields before asking for a report with your chosen network and dates.
Total revenue includes CPM, CPC and CPD revenue across the reporting sources covered by that metric. Total CPM and CPC revenue excludes CPD. Choose the definition that matches your client report and keep it consistent across periods.
The connector supports directly requestable historical reporting dimensions and metrics. Discover available fields and check their compatibility for each query. Fields requiring custom dimension key IDs or custom field IDs are excluded; a field’s availability does not mean it can be combined with every other field.
Monetary values use each network’s reporting currency, identified separately by network_currency_code. Label amounts with that currency and keep different currencies separate unless you apply an explicit conversion method. Do not assume every network reports in the same currency.
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