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Home > Destinations > MCP > Branch

Ask ChatGPT about your Branch campaigns and events

Prepare your next client review with questions about Branch data. Catchr MCP lets freelancers and agencies query connected Branch accounts in ChatGPT, exploring campaign costs, installs, app activity and attribution details.

Start by discovering the available fields, choose the columns relevant to your client, and ask for a focused analysis.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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Bring Branch campaign attribution and event counts into the conversation

Branch uses a dynamic schema, so discover the available columns before building your query. Select the supported metrics and dimensions for your account to investigate these three reporting areas.

01

Campaign costs, clicks and impressions

Review Cost alongside Click, XX Click, Impression and XX Impression. Available last attributed touch dimensions include campaign names and IDs, ad names, ad set names and advertising partner names.

Use your selected columns to compare campaign activity for a client review. Keep EO and XX counts separate so the report preserves the distinction between the Branch fields.

02

Installs, app activity and web events

Explore Install, Reinstall and Open counts alongside Web Session Start, Pageview and Web-to-App Auto Redirect events. Commerce Event, Content Event, Custom Event and User Lifecycle Event counts offer additional reporting angles when available.

Choose the events that matter to your client and compare their counts across supported campaign breakdowns. These counts describe recorded activity; they do not establish a sequence of actions by the same person.

03

Last attributed touch and CTA view context

Branch provides separate campaign, ad, ad set and advertising partner dimensions for last attributed touch and last CTA view. Use them to prepare clearly labeled views of the attribution information available for your account.

Days from Last Attributed Touch to Event and Days from Last CTA View to Event support questions about timing. Discover how these fields can be queried before selecting an aggregation for a client report.

View all Branch metrics and dimensions

Choose how to work with your Branch data

A focused Branch analysis, a recurring report and a question in ChatGPT serve different client needs. Choose the method that fits the question, using the Branch fields available through Catchr.

Ways to analyze and report on Branch data
CriterionSource-focused analysisAssembling reportsCatchr MCP queries
Client taskInvestigate Branch campaign activityPrepare a recurring Branch performance reportAsk a focused Branch question in ChatGPT
Starting pointSelect a campaign and relevant eventsChoose columns and report breakdownsDiscover fields and describe the question
Cost and activityExamine costs, clicks and installsPresent selected metrics togetherRequest a comparison using selected metrics
Attribution contextInspect touch or CTA view dimensionsLabel each attribution view in the reportSpecify which attribution dimensions to query
Follow-up workAdjust the analysis scopeUpdate the report selectionAsk another question about connected data

Use a report to present the Branch metrics your client reviews regularly. Use Catchr MCP to investigate a specific campaign, compare event counts or clarify attribution details while preparing the explanation.

Branch to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect Branch to Catchr using API-key authentication and select the relevant account. Connect your AI destination through Catchr MCP, then discover the available Branch fields.

Choose your reporting columns and confirm the available date filtering before asking ChatGPT to query a client reporting period.

Four Branch questions to prepare your next client review

Use these prompts after connecting Branch. Each starts with field discovery so you can select the columns available for your account. Replace the bracketed values with your client details and reporting choices.

PROMPT 01

Find campaigns with cost but few installs

Using Catchr, discover the available Branch fields for [account] and confirm date filtering for [start date] to [end date]. Let me select the available Cost, Install and last attributed touch campaign columns. Using those selections, show campaigns with cost above [cost threshold] and installs below [install threshold]. Return campaign names or IDs with both values, and distinguish missing values from zero.

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PROMPT 02

Compare app event counts between periods

Using Catchr, discover the Branch event metrics and date filtering available for [account]. Let me select from Install, Reinstall and Open. Compare those selected event counts for [first period] and [second period], showing the absolute change for each. Summarize the largest changes for a client call without treating event counts as unique users or retention rates.

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PROMPT 03

Review web-to-app activity by campaign

Using Catchr, discover the available Branch columns for [account] and confirm date filtering for [start date] to [end date]. Let me select from Web Session Start, Pageview, Branch CTA View, Dismissal and Web-to-App Auto Redirect, plus an available campaign dimension. Query the compatible selections and compare event counts by campaign. Keep the chosen attribution label visible and identify questions worth investigating without presenting the counts as a user funnel.

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PROMPT 04

Investigate attribution timing

Using Catchr, discover the attribution timing fields, campaign dimensions and supported aggregations for Branch [account] over [start date] to [end date]. Let me select from Days from Last Attributed Touch to Event and Days from Last CTA View to Event, with compatible campaign columns. Using a supported aggregation I select, show campaign timing values above [day threshold]. Label touch and CTA view results separately and explain any limits that prevent a direct comparison.

Copy prompt

Questions about using Branch with Catchr MCP

How do I connect Branch to ChatGPT through Catchr?

Connect Branch in Catchr using API-key authentication, select the relevant account and connect ChatGPT through Catchr MCP. Discover the available Branch columns, choose the metrics and dimensions you need, and confirm date filtering before running a reporting query.

Which Branch events can I use in a client report?

Discover your account's available fields to select events such as Install, Reinstall, Open, Pageview, Web Session Start and Web-to-App Auto Redirect. Commerce, content, custom and user lifecycle event counts can also support reporting. A Commerce Event count does not provide a revenue amount.

How should I report last attributed touch and last CTA view?

Keep them clearly labeled as separate attribution contexts. Branch includes campaign, ad, ad set and advertising partner dimensions for each. Choose the available columns relevant to your question and verify compatibility before comparing results.

Can I calculate conversion rates from Branch event counts?

You can request a ratio of compatible event counts after checking their scope and definitions. Install, Open and Web Session Start counts alone do not establish a matched user journey. Label any calculated ratio precisely and avoid presenting it as a user conversion rate without that evidence.

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