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Home > Destinations > MCP > Amazon Vendor Central

Ask your Amazon Vendor Central data with Catchr MCP

Prepare client reviews with questions about Amazon Vendor Central sales, product traffic and inventory. Catchr MCP lets freelancers and agencies query connected data in ChatGPT or Claude, with marketplace, report dates and ASINs providing context for the answers.

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Bring vendor sales, stock and forecasts into your client analysis

Work with sales, traffic, inventory, forecasting and net pure product margin reports for the selected Vendor Central marketplace. Use aggregate results for an overview and ASIN-level results for product analysis, keeping the two reporting levels separate.

01

Review ordered sales, shipped sales and product traffic

Compare ordered revenue and units with shipped revenue and units returned by customers. Review shipped cost of goods sold to add context to the sales discussion.

Use glance views from the traffic report to examine product attention. When reviewing traffic alongside sales, align the marketplace, dates and reporting level before drawing conclusions.

02

Identify inventory issues worth a client follow-up

Review open purchase order units, unfilled customer ordered units and the procurable product out of stock rate. Receive fill rate and average vendor lead time in days help frame questions about supply.

Examine sellable inventory older than 90 days, unhealthy inventory cost and unsellable on-hand inventory cost. Use sell-through rate to give the stock review additional context.

03

Separate product margin results from forecast expectations

Review net pure product margin for a requested reporting period. Keep this percentage distinct from revenue and shipped cost of goods sold when preparing client commentary.

For planning discussions, compare mean, P70, P80 and P90 forecast units from the latest forecast snapshot. Include the forecast generation date: forecasting does not use the requested date window.

View all Amazon Vendor Central metrics and dimensions

Choose how to review Amazon Vendor Central data

A focused vendor analysis, an assembled client report and a Catchr MCP question serve different reporting needs. Choose the approach that fits the decision, using consistent marketplace, date and report-level selections.

Three approaches to Amazon Vendor Central reporting
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Primary taskInvestigate a vendor sales or stock question.Present selected vendor results for a client review.Ask a specific question about connected vendor data.
Sales reviewExamine ordered and shipped revenue.Include revenue and units for the chosen period.Request period comparisons and ASIN rankings.
Inventory reviewInspect aged stock and supply indicators.Present inventory measures for follow-up.Ask which ASINs exceed a chosen aged-stock threshold.
Forecast useExamine the latest forecast snapshot.Label forecast figures with their generation date.Request mean, P70, P80 and P90 units together.
Reporting scopeChoose the marketplace and report level.Keep periods and reporting levels consistent.Specify the account, dates and desired level in the question.

Use Catchr MCP to investigate questions that arise during a vendor review, such as which ASINs have declining ordered revenue or elevated aged inventory. Carry the relevant figures, dates and reporting scope into your client report.

Amazon Vendor Central to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect Amazon Vendor Central in Catchr, select the marketplace and complete authorization through Vendor Central. Then connect Catchr MCP to ChatGPT or Claude to ask questions about that marketplace's reports.

Choose the report and reporting period, with distributor view and selling program where applicable. Sales, traffic, inventory and net pure product margin use your requested date window; forecasting returns the latest snapshot.

Four questions for your next Vendor Central client review

Replace the bracketed values with your client account, dates or review threshold. Each prompt identifies the report scope and asks for evidence you can check before using it in client commentary.

PROMPT 01

Find ASINs with declining ordered revenue

Using Catchr, compare Amazon Vendor Central ordered revenue and ordered units for [account] between [current start date]–[current end date] and [previous start date]–[previous end date]. Use ASIN-level sales results for the selected marketplace. Rank ASINs by the largest absolute decline in ordered revenue, show shipped revenue alongside them, and identify missing comparison values without treating them as zero.

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PROMPT 02

Review product traffic before a client call

Using Catchr, review Amazon Vendor Central glance views for [account] over [start date]–[end date]. Use ASIN-level traffic results, rank products by glance views and show each ASIN's share of the returned ASIN-level total. State the marketplace and reporting dates, and keep aggregate rows out of the calculation.

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PROMPT 03

Prepare an aged inventory follow-up list

Using Catchr, query the Amazon Vendor Central inventory report for [account] over [start date]–[end date]. Find ASINs with aged 90 plus days sellable inventory units above [unit threshold]. Show those units alongside aged inventory cost, its currency code, sell-through rate and open purchase order units where returned. Rank by aged units and list questions to raise with the client without assuming the cause.

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PROMPT 04

Compare the latest forecast scenarios

Using Catchr, retrieve the latest Amazon Vendor Central forecasting snapshot for [account]. Show mean, P70, P80 and P90 forecast units by ASIN with the forecast generation date. Calculate the difference between P90 and mean forecast units, and flag differences above [unit threshold]. State the selected marketplace and explain that this is the latest snapshot, not a forecast retrieved for a historical date range.

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Amazon Vendor Central reporting questions

How do I connect the right Vendor Central marketplace?

Select the marketplace when connecting Amazon Vendor Central in Catchr, then complete authorization through Vendor Central. The connection covers the selected marketplace. Specify the connected account in your MCP questions so the reporting scope is clear.

What is the difference between aggregate and ASIN-level results?

Aggregate results provide report-level summaries; ASIN-level results identify individual Amazon products. Use the report level to select the appropriate detail, and do not add aggregate rows to product rows when calculating totals.

Can I request a forecast for a past reporting period?

The forecasting report returns the latest snapshot from Amazon and does not use a requested date window. Check its forecast generation date. Sales, traffic, inventory and net pure product margin reports use the requested date window.

Which measures can I use to review vendor inventory?

Use aged sellable inventory units and cost, unhealthy inventory cost, unsellable on-hand inventory cost and sell-through rate to review stock. Open purchase order units, receive fill rate and average vendor lead time support supply discussions. These measures help identify follow-up questions; they do not establish the cause of an inventory issue.

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