Ask your Amazon DSP data with Catchr MCP

Use Total ROAS to examine ad-attributed sales for the brand’s products per unit of ad spend. Combined ROAS covers products sold on and off Amazon, while E RPM measures revenue from promoted products per thousand impressions.

Select compatible advertiser, brand and date columns to frame the review. Keep each metric’s scope visible in the client report: brand-wide returns, promoted-product revenue and combined on- and off-Amazon returns answer different questions.

Compare Total New To Brand ROAS with Total ROAS to understand returns from new-to-brand purchases alongside overall brand returns. Total New To Brand ECPP and Total ECPP provide the corresponding purchase-cost perspective.

For a more focused review, discover whether New To Brand ECPP and new-to-brand brand halo purchase fields are available in your selected report. Keep promoted-product and brand-wide measures separate when explaining acquisition performance.

Explore available breakdowns such as Supply Source, Placement, Site and Targeting Method. Select a supported combination with purchase or efficiency metrics to identify areas that deserve a closer review.

Creative identifiers, Featured Asin and Line Item Status can add context where the report supports them. Ask for separate breakdowns when columns cannot be queried together, and use the results to guide investigation rather than assume a placement or targeting choice caused a change.