Prepare your next client call with a closer look at Adform performance. Connect Adform to Catchr, select the relevant accounts, and use ChatGPT or Claude to explore campaign efficiency, creative engagement and conversion results.
For freelancers and agencies, that means bringing specific questions about client campaigns into the same conversation as the data needed to investigate them.
“Compare paid media performance across my client accounts and flag the biggest changes.”
Adform
Google Ads
GA4
Used by the world's leading companies
Start by discovering the fields available for your connected Adform account, then select the columns that answer your client’s question. Adform uses a live schema, so confirm the available dimensions and metrics before building a query.
Review eCPC, eCPM and eCPA by Campaign and Client to identify results worth discussing. Include Campaign ID and Campaign Billing ID when you need to distinguish campaigns in client reporting.
Select Campaign Currency to keep monetary comparisons in context. Campaign labels can also help organize the review when those fields are available and populated.
Explore CTR (%) by Banner/Adgroups or Ad Creative Type to investigate differences in engagement. Banner/Adgroups represents banners for Display campaigns and ad groups for Search campaigns, so interpret the breakdown accordingly.
For inventory analysis, select RTB Inventory Source alongside RTB Media Cost and compatible efficiency metrics. Keep standard CTR, viewable CTR and unique CTR separate: each answers a different engagement question.
Use COV (%), eCPA, Avg. Sales and Sales/Cost to examine conversion efficiency and sales value. Choose compatible fields from the live schema and keep the selected cost basis consistent when comparing campaigns.
Adform also exposes ID Fusion measures for conversions, sales, conversion rate and eCPA. Review these as a distinct set so your client report makes clear which measurement definition it uses.
A focused campaign review, a recurring report and a question through Catchr MCP serve different parts of client work. Choose the method that fits whether you need to investigate Adform performance, present selected results or ask a follow-up question.
Use a report to give clients a consistent view of Adform results. Use Catchr MCP to investigate questions that arise from that view, such as which campaigns exceed an eCPA threshold or how CTR differs by creative type. Keep account scope, currency and metric definitions aligned across both workflows.
Connect Adform to Catchr using OAuth2 and select the accounts relevant to your client work. Then connect Catchr MCP to ChatGPT or Claude. Discover the account’s available fields, choose your reporting columns and confirm supported date filtering before asking your first campaign question.
Use these prompts to start a focused investigation. Replace the bracketed values with your account, reporting periods and thresholds. Each prompt checks field availability before requesting results from Adform’s live schema.
Using Catchr, which Adform campaigns in [account] have eCPA above [threshold] for [date range]? Discover the available fields and date filtering first, then use Campaign, Campaign ID, Client, Campaign Currency and eCPA where compatible. Keep currencies separate, list the matching campaigns and identify any missing values that limit the review.
Copy promptUsing Catchr, how does CTR (%) vary by Ad Creative Type and Banner/Adgroups for [campaign] in [account] during [date range]? Discover the live schema and confirm these columns can be queried together. Rank the returned results by CTR, explain whether Banner/Adgroups refers to display banners or search ad groups, and keep any viewable or unique CTR measures separate from standard CTR.
Copy promptUsing Catchr, which RTB Inventory Sources in [account] have the highest RTB Media Cost during [date range], and how do their eCPM values compare? Discover available fields and supported date filtering, then select RTB Inventory Source, RTB Media Cost, eCPM and Campaign Currency where compatible. Keep currencies separate and explain any cost-basis differences before suggesting sources for further review.
Copy promptUsing Catchr, how did Conversions (ID Fusion), Sales (ID Fusion), COV (ID Fusion, %) and eCPA (ID Fusion) change for [client] in [account] between [first date range] and [second date range]? Discover the available fields and date filtering, then query compatible metrics by Campaign and Campaign Currency. Show the two periods side by side, keep currencies separate and draft client talking points that distinguish observed changes from possible explanations.
Copy promptYou can investigate campaign eCPA, compare CTR across banners or creative types, review RTB inventory costs and explore ID Fusion conversion results. Discover the live schema first and select the compatible fields needed for each question.
Authorize Adform in Catchr through OAuth2, select the relevant accounts and connect Catchr MCP to your AI destination. Start by discovering the available Adform fields and confirming date filtering for your intended reporting period.
Client and Client ID can help organize results from the accounts you select. Keep Campaign Currency visible and use consistent metric definitions. Do not sum monetary values across different currencies or assume every field combination is supported by the live schema.
Reporting queries do not modify your Adform campaigns or source data.
Connect your sources to Catchr, add the MCP server to your AI assistant, and ask about the work that matters now.
