The best Improvado alternative depends on how much of its platform your team needs. Catchr is our first recommendation for agencies that mainly want marketing data in their existing BI tools, spreadsheets, AI assistants and databases. For a wider replacement covering centrally maintained data preparation and governance, start with Adverity and Funnel. This guide compares 16 options, from monthly reporting subscriptions to enterprise data platforms.
The quick answer
- Catchr — reporting in your own tools, from $24/month; BigQuery from $79/month.
- Adverity — centrally managed marketing data collection, preparation and governance.
- Funnel — stored marketing data with common reporting definitions.
- Supermetrics — specific connector requirements and managed warehouse tables.
- Whatagraph — shared data preparation and native client report production.
Published by Catchr. Prices and product packaging checked October 23, 2026 using official sources. Recommendations reflect workflow fit, with no independent performance benchmark.
Why look for a Improvado alternative?
An Improvado shortlist needs a clear buying brief. A team replacing its marketing data platform has different requirements from an agency connecting five client channels to a monthly report.
Your reporting needs have a smaller budget and scope
Improvado’s full-platform Starter begins at $20,000/year, with Growth from $50,000/year. Those plans cover a wider analytics purchase. If the immediate need is to populate Data Studio, spreadsheets and a BigQuery dataset, Catchr Momentum covers five platforms, 30 total accounts and unlimited users for $79/month.
You want to keep the data foundation but change its provider
Improvado combines extraction, warehouse delivery, transformations and governance. Teams relying on those capabilities should compare the corresponding preparation and control features in Adverity and Funnel. Identify the calculations, naming rules and downstream reports that need a new home before choosing by entry price.
You are evaluating AI access separately
Improvado’s separate MCP Only offer is $100/month, with two million rows per year, daily sync, one workspace and 300 MCP actions per week. Compare it with the AI workflow you actually need. It is a separate purchase from the full platform; the $100 price does not describe the enterprise analytics scope.
You also need to produce and deliver client reports
Whatagraph, Reporting Ninja and AgencyAnalytics include their own reporting environments. They are useful when the purchase includes report design and client presentation. Catchr supplies data to the BI tools and spreadsheets where you already do that work.
Improvado alternatives: quick comparison
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| Alternative | Best for | Starting price | What determines the bill |
|---|---|---|---|
| Catchr | Agencies connecting marketing accounts to BI, spreadsheets, AI and exports | $24/month, billed monthly | Platforms and total accounts; unlimited users |
| Adverity | Enterprises managing data across teams and markets | Custom quote | Product scope and required configuration |
| Funnel.io | Teams storing data and applying common reporting definitions | From $300/month, billed annually | Plan and Flexpoint capacity |
| Supermetrics | Teams using specific source fields or managed warehouse tables | €49/month, billed monthly | Platforms, accounts, users and selected destinations |
| Windsor.ai | Account-heavy portfolios concentrated on a few channels | $23/month, billed monthly | Platform and account capacity; task limits by plan |
| Power My Analytics | Teams preparing shared fields and blends for their reports | $49.95/month, billed monthly | Plan, accounts, admins and export configuration |
| Coupler.io | Reports joining marketing, finance and operations | $32/month, billed monthly | Accounts, destinations and refresh tier |
| Whatagraph | Larger teams centralizing preparation and client reporting | From €699/month, billed annually | Source credits, plan and transfer features |
| TapClicks | Agency and media teams combining reporting and operations | Main platform: custom quote | Selected products, modules and capacity |
| Dataslayer | Teams rebuilding marketing queries in Sheets or Excel | €29/month, billed annually | Destination, connectors, users and capacity |
| Adzviser | AI-led teams with many accounts on selected platforms | $59.99/month, billed monthly | Selected platforms and warehouse row allowances |
| Reporting Ninja | Agencies delivering branded reports inside the product | $25/month, billed monthly | Native reports and accounts per integration type |
| AgencyAnalytics | Agencies standardizing dashboards and client access | $20/client/month, billed annually | Client workspaces; optional tracking add-ons |
| Swydo | Agencies monitoring KPIs and sending recurring reports | €69/month, billed monthly | Each connected source account |
| DashThis | Teams sharing a defined set of client dashboards | $54/month, billed monthly | Dashboard and connected-source allowances |
| Porter Metrics | Small setups that benefit from account-based pricing | $15/month for 1 account, billed monthly | Connected accounts; automation credits separately |
What to look for in a Improvado alternative
The parts of Improvado your replacement must cover
Separate data collection, preparation, storage, reporting and governance in your brief. Mark the parts your team uses today. A connector can be the right purchase for a reporting workload; a centrally managed analytics program also needs a home for shared calculations, controls and ongoing data ownership.
Sources, fields and historical data
Check the specific platforms, metrics and breakdowns behind your reports. Compare a representative campaign report and confirm the available historical period. Include retained warehouse history that the source API can no longer supply.
The destination and preparation workflow
List where the output must arrive: Data Studio, Power BI, Sheets, Excel, BigQuery or another database. Then decide where joins, channel mappings and business calculations should run. Compare spreadsheet queries, warehouse tables and native report building as distinct workflows.
Capacity, team access and the total subscription
Improvado prices the full platform around plans and data volume, with connectors and destinations included. Other tools count platforms, accounts, client workspaces, dashboards or source credits. Price the same account portfolio and outputs for each option, keeping monthly subscriptions, annual commitments and additional modules visible.
The AI actions your team will use
Separate querying performance, preparing data, managing exports and changing campaigns. An MCP connection alone does not define those permissions or actions. Catchr can analyze marketing data and create, update or run eligible reporting export jobs today; campaign creation and updates are planned.
The 16 best Improvado alternatives
1. Catchr: best for reporting in your existing tools at a clear monthly price
Best for: Agencies connecting marketing accounts to BI, spreadsheets, AI and exports
Catchr is a strong fit when the useful part of your Improvado setup is getting marketing data into reports, spreadsheets and your own storage. Starter covers three platforms, 10 total accounts and unlimited users for $24/month. Momentum adds BigQuery at $79/month, so an agency can connect client reporting and scheduled exports under one subscription.
Key features and strengths
- Everyday destinations in one subscription. Data Studio, Power BI, Google Sheets, Excel and AI assistants are included from Starter. Account managers and analysts can work together without Catchr seat fees.
- Queries inside your spreadsheets. Native Sheets and Excel add-ons let you choose accounts, metrics, dimensions and dates alongside the formulas, budgets and pivot tables you maintain.
- Marketing sources beyond the main ad platforms. The connector directory includes advertising, analytics, ecommerce, CRM and social platforms, including Shopify, HubSpot, Brevo and Matomo.
- AI analysis and reporting automation. Catchr MCP lets ChatGPT, Claude and other assistants query performance and create, update or run reporting export jobs for eligible destinations.
Limitations to consider
- Advanced destinations follow the plan: BigQuery is included on Momentum, API access on Growth, and wider database, warehouse and storage exports on Scale.
- Reports are designed and shared in your chosen BI tool or spreadsheet. A switch also needs a home for any existing Improvado transformations, governance rules or measurement models your team uses.
- External BI, office, AI and cloud subscriptions remain separate. Source APIs still apply their own field, history and request limits.
Coming soonCreate and update campaigns through Catchr MCP
Planned for a future release. These actions are not available yet.
Pricing
- Starter: $24/month. 3 platforms and 10 total accounts.
- Momentum: $79/month. 5 platforms and 30 total accounts; BigQuery included.
- Growth: $239/month. 10 platforms and 100 total accounts; adds API access.
- Scale: $599/month. 25 platforms and 500 total accounts; adds wider warehouse, database and storage exports.
Monthly billing. Every plan includes unlimited users and Catchr requests.
2. Adverity: best for centrally controlled marketing data pipelines
Best for: Enterprises managing data across teams and markets
Adverity Connect is designed for organizations that own data collection and preparation centrally. A multinational team can use it to manage the data supplied by regional teams and agencies before it reaches reporting tools.
Key features and strengths
- Central collection and transformation. Teams can apply common rules across marketing inputs.
- Monitoring and governance. Pipeline management supports organizations coordinating data across teams and markets.
- Distinct AI products and operations. Connect’s pipeline controls and Atlas, its marketing knowledge product, address different requirements.
Limitations to consider
- Adverity uses custom pricing. Include the required products, destinations and governance needs in the proposal.
- The purchase needs an owner for shared data rules and operations. For an agency mainly connecting client accounts to reports and scheduled database exports, Catchr’s published monthly plans provide a more direct starting configuration.
Pricing
Custom pricing based on the configuration. Scope Connect, Atlas and the required destinations separately when preparing the proposal. See pricing.
3. Funnel: best for a shared marketing data hub
Best for: Teams storing data and applying common reporting definitions
Funnel’s Data Hub collects and stores marketing data before teams use it in reports. It is relevant when several teams need to reuse the same campaign groupings, calculations and channel definitions.
Key features and strengths
- Stored marketing data. A shared dataset can feed multiple reporting and analysis use cases.
- Common preparation rules. Teams can apply reporting logic centrally rather than rebuilding each definition in every output.
- AI access to prepared data. Funnel AI and MCP work with the data collected and prepared in the hub.
Limitations to consider
- Connectors, accounts and destinations affect Flexpoint capacity. The advertised entry price is a starting configuration.
- In the Brands offering, Power BI and BigQuery start on Business. Agency packages have different destination scope. Funnel Measure is a separate product purchase. Catchr includes BigQuery on Momentum at $79/month for teams focused on exports.
Pricing
- Starter: from $300/month, billed annually.
- Business: from $600/month, billed annually.
- Enterprise: custom quote.
Confirm the applicable Brands or Agency configuration and capacity.
4. Supermetrics: best for established connector and managed warehouse workflows
Best for: Teams using specific source fields or managed warehouse tables
Supermetrics connects marketing sources to BI tools, spreadsheets and AI assistants, with separate warehouse configurations for teams that need managed tables. It is a relevant option when a particular connector, field or warehouse workflow determines the shortlist.
Key features and strengths
- Familiar reporting destinations. Connect marketing data to Data Studio, Power BI, Google Sheets or Excel, according to the selected subscription.
- AI analysis and campaign actions. Its AI tools support marketing analysis and documented campaign operations. Check the supported platform and action for your workflow.
- Managed warehouse tables. Enterprise warehouse configurations include managed table groups and schema handling for teams centralizing marketing data.
Limitations to consider
- Starter includes two platforms, two accounts per platform and one user. Additional platforms, accounts, seats or destinations can change the bill.
- Warehouse delivery is not included in the €49/month Starter price. Request an Enterprise configuration for that workflow.
Pricing
- Starter: €49/month. 2 platforms, 2 accounts per platform and 1 user.
- Growth: €199/month. 7 platforms, 7 accounts per platform and 2 users.
- Enterprise: tailored pricing. Warehouse and advanced configurations require a sales quote.
Monthly billing. Annual monthly equivalents start at €39 for Starter and €159 for Growth. The selected destination and paid extras can change the subscription.
5. Windsor.ai: best for many accounts on a few platforms
Best for: Account-heavy portfolios concentrated on a few channels
Windsor.ai is attractive when most clients use the same few channels. Basic includes 75 total accounts across three platforms, so a concentrated account portfolio can fit its entry subscription.
Key features and strengths
- Generous entry account capacity. Basic includes 75 accounts and unlimited users across its three selected platforms.
- Broad destination access. BI tools, spreadsheets and database destinations, including BigQuery, are available on Basic. Windsor also has a native Power BI connector.
- AI access. Its MCP integration brings marketing data into AI assistants.
Limitations to consider
- Basic supports five destination tasks with daily scheduling. Standard adds unlimited destination tasks and hourly scheduling.
- Four or five platforms require more than Basic’s allowance. For five platforms and 25 accounts, Catchr Momentum fits at $79/month; Windsor Standard costs $118/month. Windsor has more included accounts at that tier.
Pricing
- Basic: $23/month. 3 platforms and 75 total accounts.
- Standard: $118/month. 7 platforms and 75 total accounts.
Monthly billing. Annual rates are lower.
6. Power My Analytics: best for stored data and reusable reporting fields
Best for: Teams preparing shared fields and blends for their reports
Power My Analytics combines connectors with a managed data hub. Its Data Builder supports reusable fields and blends, which can help agencies apply common reporting definitions across clients.
Key features and strengths
- Data preparation alongside collection. Teams can prepare shared fields and blends before using the output in reports.
- BI and AI destinations. Business includes five sources, five total accounts and two admins.
- Native spreadsheets on Grow. Sheets and Excel become available alongside three admins and seven accounts per source.
Limitations to consider
- Sheets and Excel require Grow at $99.95/month. Catchr includes both native add-ons from $24/month.
- Grow’s accounts are counted per source. For exports into your own warehouse, confirm the destination and schedule in the proposal; storage inside the product does not by itself define that export scope.
Pricing
- Business: $49.95/month.
- Grow: $99.95/month. Includes Sheets and Excel.
- Pro: $199.95/month.
Monthly billing; annual equivalents are lower. Custom export requirements need a scoped quote.
7. Coupler.io: best for combining marketing with business data
Best for: Reports joining marketing, finance and operations
Coupler.io is useful when a report needs more than advertising metrics. It connects marketing platforms alongside finance, operational and database systems, then prepares data flows for reporting destinations.
Key features and strengths
- Wider business coverage. A team can bring campaign spend together with accounting data or an operational spreadsheet.
- Data preparation. Higher plans include transformations to join and organize data before delivery.
- Progressive scheduling. Starter provides daily refresh; Pro adds hourly refresh and unlimited destinations.
Limitations to consider
- Starter includes three accounts, one destination, one user and 5,000 rows per run. Those limits matter for a multi-client reporting setup.
- Transformations start on Active. For marketing reporting across several everyday tools, Catchr Starter includes more account capacity and unlimited users at a lower monthly entry price.
Pricing
- Starter: $32/month.
- Active: $132/month. 15 accounts and 3 destinations.
- Pro: $259/month. 50 accounts and unlimited destinations.
Monthly billing; annual equivalents are lower. A limited manual-refresh free plan is available.
8. Whatagraph: best for shared agency reporting operations
Best for: Larger teams centralizing preparation and client reporting
Whatagraph covers data preparation, report production and monitoring in a shared environment. It is relevant when an agency wants common report structures and centrally prepared data across many account managers.
Key features and strengths
- Data preparation. Data groups and blends support common definitions across reports.
- Client presentation. Templates and white-label reporting help standardize delivery across a portfolio.
- AI workflows. IQ Agents and MCP work within the reporting environment; KPI overviews and alerts support ongoing monitoring.
Limitations to consider
- Max starts at €699/month billed annually, a larger commitment than a small connector subscription.
- Public API access and transfers to BigQuery and Data Studio belong to Prime, which needs a proposal. For a team primarily loading its own BigQuery dataset, Catchr Momentum includes that destination at $79/month.
Pricing
- Max: from €699/month, billed annually.
- Prime: custom annual pricing. Adds further integrations, public API and transfer capabilities.
9. TapClicks: best for reporting connected to agency operations
Best for: Agency and media teams combining reporting and operations
TapClicks extends into the operational work around marketing reporting. Its products can connect data preparation and reports with the order and workflow processes used by agency and media teams.
Key features and strengths
- Several connected products. TapData, reporting products, TapOrders and TapWorkflow can cover different parts of the organization’s process.
- Data and reporting together. Teams can prepare marketing data and use it within the wider reporting offering.
- Separate spreadsheet entry point. TapClicks also offers a Google Sheets product for spreadsheet-based work.
Limitations to consider
- The main platform requires a proposal covering the modules, destinations and capacity your team needs.
- A free or low-cost spreadsheet offer does not establish the price of the full reporting and warehouse platform. A freelancer who needs a few marketing connections has a narrower purchase than an organization coordinating reporting with media operations.
Pricing
Request a quote for the main platform and required modules. The separate Google Sheets offering should be evaluated on its own scope. See pricing.
10. Dataslayer: best for spreadsheet reporting with destination-specific plans
Best for: Teams rebuilding marketing queries in Sheets or Excel
Dataslayer is relevant when the replacement workload is a recurring spreadsheet report. Its native add-ons let a team work in Sheets or Excel, with separate destination choices for BI and data exports.
Key features and strengths
- Destination-specific subscriptions. A team concentrating on one reporting output can start with a plan for that destination.
- Native spreadsheet add-ons. Teams can build queries in Sheets and Excel, with BI, warehouse and API destinations also available.
- Published capacity tiers. Starter includes three connectors, three accounts per connector, one user and daily scheduling.
Limitations to consider
- The base purchase covers one selected destination. Multi-destination teams need to price the bundle; Dataslayer publishes discounts for additional destinations.
- Users and accounts follow the tier. Warehouse, storage and API Query Manager exports have row allowances. Catchr includes the everyday destinations and unlimited users together from Starter.
Pricing
- Starter: €29/month.
- Advanced: €99/month.
- Pro: €299/month.
Monthly equivalents billed annually, for one selected destination. A limited free plan is available.
11. Adzviser: best for AI analysis across unlimited accounts per platform
Best for: AI-led teams with many accounts on selected platforms
Adzviser emphasizes asking questions about marketing performance in AI tools. Its unlimited accounts per selected source type can be useful when many clients use the same small set of platforms.
Key features and strengths
- AI environments. It supports ChatGPT, Claude and other AI tools alongside its own Muse interface.
- Unlimited accounts per selected platform. More client accounts within an included source type do not consume a pooled account allowance.
- Destinations included. Starter includes all 14 listed destinations, including BigQuery and S3, with six million monthly warehouse rows.
Limitations to consider
- The billing period changes the platform allowance: monthly Starter includes two, while annual Starter includes three.
- Warehouse exports have monthly row limits. For Google Ads, Meta Ads and GA4 with up to ten accounts, Catchr Starter fits at $24/month.
Pricing
- Starter: $59.99/month for 2 platforms.
Annual billing: $48.99/month for 3 platforms. - Growth: $164.99/month for 6 platforms.
Annual billing: $148.99/month for 7 platforms.
12. Reporting Ninja: best for affordable reports and a client portal
Best for: Agencies delivering branded reports inside the product
Reporting Ninja combines data connections with a report builder and branded client portal. It is a strong budget option when the agency wants to produce and deliver reports inside the same product.
Key features and strengths
- Native client reporting. Report building, white labeling and scheduled delivery are included.
- Connections beyond its own reports. Data Studio, the Sheets add-on, API and MCP are included across plans, with unlimited users.
- Accounts per integration type. Starter includes ten of each type, so five Google Ads, five Meta Ads and five GA4 accounts can fit its connector allowance.
Limitations to consider
- Starter has a separate limit of ten native reports. A larger reporting portfolio can require a higher plan.
- Brevo, Merchant Center, Matomo, CallRail and Display & Video 360 were absent from its reviewed native catalogue. Catchr covers those sources, native Excel query building, Power BI queries and scheduled database exports. Reporting Ninja’s Excel attachments serve a different workbook workflow.
Pricing
- Starter: $25/month. 10 native reports and 10 accounts per integration type.
- Small: $50/month.
- Medium: $88/month.
- Large: $150/month.
Monthly billing.
13. AgencyAnalytics: best for a dedicated workspace for each client
Best for: Agencies standardizing dashboards and client access
AgencyAnalytics supplies the reporting interface as well as the data connections. An agency can organize each client’s dashboards, reports and portal access in a dedicated workspace.
Key features and strengths
- Client-facing reporting. Branded portals and scheduled reports support a repeatable monthly agency service.
- Unlimited staff accounts. Account managers and analysts can work within the same client reporting setup.
- AI and MCP. AgencyAI and MCP support analysis of the information collected in the workspace.
Limitations to consider
- Pricing follows client workspaces. At the published annual rate, five clients cost $100/month before optional products or negotiated terms.
- Rank tracking and AI visibility tracking are separate add-ons. The core purchase makes most sense when the agency also wants the native reporting interface, rather than only a connection to an existing client workbook or BI report.
Pricing
$20 per client per month, billed annually. Volume pricing is available; optional tracking products add to the subscription. See pricing.
14. Swydo: best for reporting against client goals
Best for: Agencies monitoring KPIs and sending recurring reports
Swydo combines reporting with performance monitoring. An agency can track client goals, review KPIs and deliver scheduled reports from one reporting workspace.
Key features and strengths
- Goals and monitoring. Teams can follow performance against the targets agreed with each client.
- Recurring report production. Templates, scheduled delivery and AI reporting features support repeatable client reporting.
- Unlimited clients, users and reports. Connected source accounts determine the subscription size.
Limitations to consider
- Each account counts separately: one client using Google Ads and Meta Ads uses two sources in Swydo’s pricing model.
- The base includes ten accounts. In the reviewed EUR pricing, accounts 11–100 add €4.50 each per month; 25 connected accounts therefore cost €136.50/month. This is a EUR example, not a currency-converted saving claim.
Pricing
€69/month for the first 10 connected source accounts on monthly billing. Accounts 11–100 cost €4.50 each per month; lower unit rates apply at higher volumes. See pricing.
15. DashThis: best for reusable marketing dashboards
Best for: Teams sharing a defined set of client dashboards
DashThis gives teams a dashboard canvas, templates and integrations in one product. It suits agencies that want to standardize the reports they build and share each month.
Key features and strengths
- Templates and widgets. Teams can organize a report around a client’s recurring KPIs.
- Branded sharing. Report presentation and delivery are part of the product, with unlimited users included.
- AI around the dashboard. MCP and basic AI Insights are included; AI Insights Pro adds further functionality.
Limitations to consider
- Both dashboards and connected sources affect capacity. Individual includes three dashboards and 15 sources; several reports per client can exhaust the dashboard allowance first.
- AI Insights Pro is a paid add-on. For teams retaining existing Data Studio reports and Excel workbooks, Catchr lets the connection subscription cover those destinations directly.
Pricing
- Individual: $54/month. 3 dashboards and 15 sources.
Annual billing: $44/month. - Professional: $164/month. 10 dashboards and 40 sources.
Annual billing: $139/month.
16. Porter Metrics: best for a small number of connected accounts
Best for: Small setups that benefit from account-based pricing
Porter Metrics lets teams start with a small account list and add capacity as clients arrive. Its templates and account-based pricing suit a marketer who wants a reporting setup for only one or two accounts.
Key features and strengths
- Low entry commitment. Paid reporting can start with one connected account.
- Templates for common reports. Data Studio and Google Sheets templates help teams structure recurring marketing reports.
- Users and AI analysis. Paid reporting includes unlimited users and AI analysis. Porter also sells automation actions for tasks such as campaign or creative updates.
Limitations to consider
- Account-based pricing rises with the portfolio: three accounts cost $39.99/month and 25 cost $125/month on monthly billing.
- Automation credits are separate from read-only reporting. For a three-platform portfolio, Catchr Starter includes ten accounts for $24/month; Momentum includes 30 across five platforms for $79/month.
Pricing
- 1 account: $15/month.
- 3 accounts: $39.99/month.
- 25 accounts: $125/month.
Monthly billing. A limited free plan is available. Warehouse exports and automation should be priced for the required configuration.
How to choose the right Improvado alternative
Choose the shortlist that matches the work you need to replace. Several tools below can support a report, but their preparation, delivery and governance scope differs.
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| What your team needs | Start with | Why these tools fit |
|---|---|---|
| BI, spreadsheets, AI and scheduled marketing exports | Catchr | Everyday reporting destinations and unlimited users from $24/month; BigQuery on Momentum at $79/month. |
| Centrally prepared marketing data across teams | Adverity or Funnel | Compare shared preparation, monitoring and data management against the parts of Improvado you use. |
| Managed warehouse tables or a specific connector | Supermetrics | Evaluate its Enterprise warehouse configuration and the required source fields. |
| Many accounts concentrated on a few platforms | Windsor.ai or Adzviser | Windsor has substantial entry account capacity; Adzviser includes unlimited accounts per selected platform. |
| Shared fields, blended data or wider business reporting | PMA or Coupler.io | Scope reusable reporting fields or data flows combining marketing with business systems. |
| An agency reporting environment | Whatagraph, TapClicks or Reporting Ninja | Choose the preparation, native reporting and operational modules your client service needs. |
| A smaller dashboard or spreadsheet workload | AgencyAnalytics, Swydo, DashThis, Dataslayer or Porter | Compare the specific client, source account, dashboard or destination allowance. |
Why choose Catchr over Improvado?
Catchr makes a clear case when the job is recurring marketing reporting and exports. An agency can connect its client accounts, work in familiar tools and include every colleague under published monthly plans. BigQuery is available from Momentum, with API access and wider export destinations on the higher plans.
Three reporting setups with a defined monthly budget
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| Your reporting setup | Catchr subscription | What the team can do |
|---|---|---|
| Focused agency portfolio 5 platforms · 25 accounts · BigQuery | Momentum: $79/month 5 platforms · 30 total accounts | Update BI reports, work in spreadsheets and export to BigQuery. Five account slots remain. |
| Growing reporting service 8 platforms · 60 accounts · API | Growth: $239/month 10 platforms · 100 total accounts | Combine reporting, BigQuery and API access with room for two more platforms and 40 accounts. |
| Wider data delivery 20 platforms · 300 accounts | Scale: $599/month 25 platforms · 500 total accounts | Add wider database, warehouse and storage exports. Unlimited colleagues can use the connected capacity. |
These examples price the connections and destinations. They do not price a replacement for an enterprise governance or measurement program. The Improvado vs Catchr comparison explains how the two purchases differ.
Keep your reporting tools and give the whole team access
Account managers can open Data Studio reports, analysts can maintain Excel workbooks, and colleagues can ask an AI assistant about performance using the same connected accounts. Catchr includes the everyday BI, spreadsheet and AI destinations from Starter, with native Sheets and Excel add-ons and no Catchr seat fees.
BigQuery is included on Momentum. Scale adds broader database, warehouse and storage exports. External tools and cloud subscriptions remain separate. If that matches your workload, test Catchr for 14 days using a real client report; no credit card is required.
How to switch from Improvado
Map one reporting flow from source to final output
Choose a report that represents your usual platforms, accounts, dates and calculations. List the Improvado extractions, transformation steps and destination tables it depends on. Decide which preparation rules will live in the replacement tool, your warehouse or the report itself.
Reconnect the data and preserve useful report layouts
Connect the source accounts in the new tool and configure its queries or exports. Existing BI layouts, spreadsheet formulas and pivot tables can often stay when the replacement data matches their expected structure. Source bindings, field names and shared calculations still need to be mapped; a report layout does not carry its data preparation with it.
Compare a complete period before moving the portfolio
Check spend, conversions and revenue using the same dates, currency and attribution settings. For warehouse outputs, compare the fields and historical coverage needed by downstream reports. Account for retained history that source APIs can no longer supply.
Use the Catchr connector directory and destination guides to build the first flow during the trial. Once that report matches the agreed definitions, apply the setup to the remaining accounts and replace the corresponding schedules.
Try Catchr with your own client accounts
Try the workflow your next client report needs.
Connect a real client stack, open your destination and check the numbers before you switch.
No credit card required. Choose a plan after testing your sources and destinations.
Keep comparing by workflow
Find a Data Studio reporting template →
Choose how to visualize marketing data →
Sources and comparison methodology
Written by Catchr for freelancers and marketing agencies. These 16 alternatives are selected by workflow fit. Catchr is the publisher and first recommendation for a defined reporting use case; this is not an independent performance ranking.
Pricing and packaging were reviewed October 23, 2026 against official sources. Improvado’s pricing, platform overview, MCP documentation and data loading documentation informed its full-platform and MCP Only distinction. Other profiles reuse the same-day official research in this series.
Prices retain their published currency and billing period; Swydo uses EUR. Catchr’s product team confirmed BigQuery on Momentum where older public pricing assigns it to Growth. Available reporting exports and planned campaign actions remain separate.
Public homepage screenshots were captured October 16, 2026; pricing and packaging were reviewed October 23. We did not run speed, uptime or support benchmarks. Detailed comparison pages link further documentation.
- Improvado product overview · pricing and allowances.
- Adverity product overview · pricing and allowances.
- Funnel.io product overview · pricing and allowances.
- Supermetrics product overview · pricing and allowances.
- Windsor.ai product overview · pricing and allowances.
- Power My Analytics product overview · pricing and allowances.
- Coupler.io product overview · pricing and allowances.
- Whatagraph product overview · pricing and allowances.
- TapClicks product overview · pricing and allowances.
- Dataslayer product overview · pricing and allowances.
- Adzviser product overview · pricing and allowances.
- Reporting Ninja product overview · pricing and allowances.
- AgencyAnalytics product overview · pricing and allowances.
- Swydo product overview · pricing and allowances.
- DashThis product overview · pricing and allowances.
- Porter Metrics product overview · pricing and allowances.
- Catchr product overview · pricing · destinations · MCP.