The best Funnel.io alternative depends on how much of its Data Hub your team uses. Catchr is our first recommendation for freelancers and agencies whose priority is getting marketing data into their existing BI tools, spreadsheets and AI assistants: plans start at $24/month with unlimited users. This guide also covers alternatives for shared data preparation, enterprise governance and native client reporting, so you can choose a replacement for the work you actually need.
The quick answer
- Catchr — BI, spreadsheets, AI and a lower monthly entry price; BigQuery from $79/month.
- Adverity — central data collection, preparation and governance across teams.
- Improvado — an enterprise marketing data platform with shared models and controls.
- Power My Analytics — stored marketing data with reusable fields and blends.
- Supermetrics — connector-led reporting with separate managed warehouse configurations.
Published by Catchr. Prices and product packaging checked October 23, 2026 against official vendor sources. Recommendations reflect reporting needs, without an independent performance benchmark.
Why look for a Funnel.io alternative?
Funnel combines collection, storage and shared reporting logic in its Data Hub. That is useful when teams need consistent campaign groupings, currencies and calculations. An alternative should match the part of that job you want to keep.
Your main need is connecting accounts to reports
A freelancer preparing three client dashboards may need far less than a shared data hub. Catchr Starter connects three platforms and ten total accounts for $24/month. Funnel Starter and Agency Standard start at $300/month billed annually. The scope differs, but the smaller monthly commitment is a concrete reason to evaluate Catchr for everyday reporting.
You want a bill tied to a clearly defined client portfolio
Funnel prices the plan and its Flexpoint capacity. Connectors, platform accounts and destinations contribute to usage. Catchr instead lists platforms and total accounts, with everyday destinations and unlimited users included. Funnel also includes unlimited users; the useful comparison is the complete reporting setup.
Your shared calculations already live elsewhere
If your team maintains channel definitions in BigQuery or its BI models, a direct export tool may fit the existing division of work. Catchr includes BigQuery on Momentum at $79/month. If Funnel currently owns those definitions, assign them a new home before treating an export connection as a complete replacement.
You want a different place to prepare and present reports
Some teams prefer building queries inside Excel or Sheets. Others want a native report builder with branded client access. Catchr and Dataslayer serve spreadsheet workflows; Reporting Ninja, AgencyAnalytics and other reporting platforms supply their own presentation tools. Compare the reporting experience your account managers will use each month.
Funnel.io alternatives: quick comparison
Swipe the table to see all columns →
| Alternative | Best for | Starting price | What determines the bill |
|---|---|---|---|
| Catchr | Freelancers and agencies keeping their reporting tools | $24/month, billed monthly | Platforms and total accounts; unlimited users |
| Adverity | Enterprises managing data across teams and markets | Custom quote | Product scope and required configuration |
| Improvado | Marketing and data teams building a wider analytics platform | Full platform from $20,000/year | Plan, data volume and optional modules |
| Power My Analytics | Teams preparing shared fields and blends for their reports | $49.95/month, billed monthly | Plan, accounts, admins and export configuration |
| Supermetrics | Teams using specific source fields or managed warehouse tables | €49/month, billed monthly | Platforms, accounts, users and selected destinations |
| Windsor.ai | Account-heavy portfolios concentrated on a few channels | $23/month, billed monthly | Platform and account capacity; task limits by plan |
| Coupler.io | Reports joining marketing, finance and operations | $32/month, billed monthly | Accounts, destinations and refresh tier |
| Whatagraph | Larger teams centralizing preparation and client reporting | From €699/month, billed annually | Source credits, plan and transfer features |
| TapClicks | Agency and media teams combining reporting and operations | Main platform: custom quote | Selected products, modules and capacity |
| Dataslayer | Teams moving query building into Sheets and Excel | €29/month, billed annually | Destination, connectors, users and capacity |
| Porter Metrics | Small setups that benefit from account-based pricing | $15/month for 1 account, billed monthly | Connected accounts; automation credits separately |
| Adzviser | AI-led teams with many accounts on selected platforms | $59.99/month, billed monthly | Selected platforms and warehouse row allowances |
| Reporting Ninja | Agencies delivering branded reports inside the product | $25/month, billed monthly | Native reports and accounts per integration type |
| AgencyAnalytics | Agencies standardizing dashboards and client access | $20/client/month, billed annually | Client workspaces; optional tracking add-ons |
| Swydo | Agencies monitoring KPIs and sending recurring reports | €69/month, billed monthly | Each connected source account |
| DashThis | Teams sharing a defined set of client dashboards | $54/month, billed monthly | Dashboard and connected-source allowances |
What to look for in a Funnel.io alternative
Which work must move out of Funnel?
Separate collection, stored history, shared calculations and report delivery. A connector can handle collection and delivery while your warehouse handles calculations. A larger platform may keep more of that work together. Assign an owner for each part after the move.
Sources, fields and client account capacity
List the platforms, accounts and fields used by real reports. Five Google Ads accounts are five accounts on one platform. Check conversion definitions, campaign breakdowns and historical periods with a representative client, including the exact field combinations needed.
The workflow in your chosen destination
Choose your working route: Data Studio, saved Power BI queries, a native spreadsheet add-on, warehouse exports or a client portal. In spreadsheets, inspect field selection and query refresh. For a warehouse, identify who maintains the tables and common definitions.
The full subscription
Price platforms, accounts, destinations and team access, plus storage, volume and refresh allowances where applicable. Funnel has separate Brands and Agency packages. Keep monthly billing, annual equivalents and custom proposals distinct. Include external BI, cloud and AI subscriptions.
What your AI assistant can do
Funnel documents read-only MCP access to data, definitions and workspace context. Catchr supports analysis plus creating, updating and running eligible reporting export jobs. Test a real client question and an export task. Campaign changes remain planned for Catchr.
The 16 best Funnel.io alternatives
1. Catchr: best for affordable reporting in the tools you already use
Best for: Freelancers and agencies keeping their reporting tools
Catchr is a strong Funnel alternative when your team already has the reporting tools and needs a more affordable way to connect client accounts. Starter costs $24/month for three platforms, ten total accounts and unlimited users. Use those connections across Data Studio, Power BI, Sheets, Excel and AI assistants.
Key features and strengths
- Everyday destinations in one subscription. Data Studio, Power BI, Google Sheets, Excel and AI assistants are included from Starter. Account managers and analysts can work together without Catchr seat fees.
- Queries inside your spreadsheets. Native Sheets and Excel add-ons let you choose accounts, metrics, dimensions and dates alongside the formulas, budgets and pivot tables you maintain.
- Marketing sources beyond the main ad platforms. The connector directory includes advertising, analytics, ecommerce, CRM and social platforms, including Shopify, HubSpot, Brevo and Matomo.
- AI analysis and reporting automation. Catchr MCP lets ChatGPT, Claude and other assistants query performance and create, update or run reporting export jobs for eligible destinations.
Limitations to consider
- Advanced destinations follow the plan: BigQuery is included on Momentum, API access on Growth, and wider database, warehouse and storage exports on Scale.
- Catchr is a connection and export tool. Reports are designed and shared in your chosen BI tool or spreadsheet. External BI, office, AI and cloud subscriptions remain separate. Source APIs still apply their own field, history and request limits.
Coming soonCreate and update campaigns through Catchr MCP
Planned for a future release. These actions are not available yet.
Pricing
- Starter: $24/month. 3 platforms and 10 total accounts.
- Momentum: $79/month. 5 platforms and 30 total accounts; BigQuery included.
- Growth: $239/month. 10 platforms and 100 total accounts; adds API access.
- Scale: $599/month. 25 platforms and 500 total accounts; adds wider warehouse, database and storage exports.
Monthly billing. Every plan includes unlimited users and Catchr requests.
2. Adverity: best for centrally controlled marketing data pipelines
Best for: Enterprises managing data across teams and markets
Adverity belongs near the top of the shortlist when replacing Funnel means retaining central ownership of data collection and preparation. Adverity Connect serves organizations coordinating data across regional teams, agencies and markets before it reaches reporting tools.
Key features and strengths
- Central collection and transformation. Teams can apply common rules across marketing inputs.
- Monitoring and governance. Pipeline management supports organizations coordinating data across teams and markets.
- Distinct AI products and operations. Connect’s pipeline controls and Atlas, its marketing knowledge product, address different requirements.
Limitations to consider
- Adverity uses custom pricing. Include the required products, destinations and governance needs in the proposal.
- The purchase needs an owner for shared data rules and operations. For an agency mainly connecting client accounts to reports and scheduled database exports, Catchr’s published monthly plans provide a more direct starting configuration.
Pricing
- Custom pricing. Request the products, destinations and governance scope your organization needs.
Scope Connect and Atlas separately in the proposal.
3. Improvado: best for enterprise marketing data and governance
Best for: Marketing and data teams building a wider analytics platform
Improvado fits a broader replacement project where the team needs extraction, warehouse delivery, transformation and governance together. Compare it when shared models and controls across brands or business units are part of the purchase, alongside the source connections.
Key features and strengths
- Marketing data pipeline. Extraction and delivery connect marketing sources to the organization’s warehouse and reporting environment.
- Preparation and governance. Transformation and governance rules support common definitions and controls.
- Separate MCP entry offer. MCP Only provides an AI-focused package for teams evaluating that workflow.
Limitations to consider
- The full platform has an annual starting commitment of $20,000. Some advanced measurement capabilities are separately priced modules.
- MCP Only at $100/month has its own limits: two million rows per year, daily sync, one workspace and 300 MCP actions per week. It should not be treated as the price for the full-platform scope.
Pricing
- Full-platform Starter: from $20,000/year.
- Growth: from $50,000/year.
- MCP Only: $100/month. A separate AI-access package.
Enterprise and additional modules require their own configuration.
4. Power My Analytics: best for stored data and reusable reporting fields
Best for: Teams preparing shared fields and blends for their reports
Power My Analytics is relevant if stored data and shared reporting fields are the parts of a hub you want to retain. Its managed data hub and Data Builder combine collection with reusable fields and blends for agency reporting.
Key features and strengths
- Data preparation alongside collection. Teams can prepare shared fields and blends before using the output in reports.
- BI and AI destinations. Business includes five sources, five total accounts and two admins.
- Native spreadsheets on Grow. Sheets and Excel become available alongside three admins and seven accounts per source.
Limitations to consider
- Sheets and Excel require Grow at $99.95/month. Catchr includes both native add-ons from $24/month.
- Grow’s accounts are counted per source. For exports into your own warehouse, confirm the destination and schedule in the proposal; storage inside the product does not by itself define that export scope.
Pricing
- Business: $49.95/month.
- Grow: $99.95/month. Includes Sheets and Excel.
- Pro: $199.95/month.
Monthly billing; annual equivalents are lower. Custom export requirements need a scoped quote.
5. Supermetrics: best for established connector and managed warehouse workflows
Best for: Teams using specific source fields or managed warehouse tables
Supermetrics is worth testing when your replacement depends on a particular marketing connector or managed warehouse workflow. It connects sources to BI tools, spreadsheets and AI assistants, with separate Enterprise configurations for managed warehouse tables.
Key features and strengths
- Familiar reporting destinations. Connect marketing data to Data Studio, Power BI, Google Sheets or Excel, according to the selected subscription.
- AI analysis and campaign actions. Its AI tools support marketing analysis and documented campaign operations. Check the supported platform and action for your workflow.
- Managed warehouse tables. Enterprise warehouse configurations include managed table groups and schema handling for teams centralizing marketing data.
Limitations to consider
- Starter includes two platforms, two accounts per platform and one user. Additional platforms, accounts, seats or destinations can change the bill.
- Warehouse delivery is not included in the €49/month Starter price. Request an Enterprise configuration for that workflow.
Pricing
- Starter: €49/month. 2 platforms, 2 accounts per platform and 1 user.
- Growth: €199/month. 7 platforms, 7 accounts per platform and 2 users.
- Enterprise: tailored pricing. Warehouse and advanced configurations require a sales quote.
Monthly billing. Annual monthly equivalents start at €39 for Starter and €159 for Growth. The selected destination and paid extras can change the subscription.
6. Windsor.ai: best for many accounts on a few platforms
Best for: Account-heavy portfolios concentrated on a few channels
Windsor.ai suits a Funnel user looking for broad destination access across a portfolio concentrated on a few platforms. Basic includes 75 total accounts across three platforms. That can be an attractive configuration for agencies whose clients use the same channels.
Key features and strengths
- Generous entry account capacity. Basic includes 75 accounts and unlimited users across its three selected platforms.
- Broad destination access. BI tools, spreadsheets and database destinations, including BigQuery, are available on Basic. Windsor also has a native Power BI connector.
- AI access. Its MCP integration brings marketing data into AI assistants.
Limitations to consider
- Basic supports five destination tasks with daily scheduling. Standard adds unlimited destination tasks and hourly scheduling.
- Four or five platforms require more than Basic’s allowance. For five platforms and 25 accounts, Catchr Momentum fits at $79/month; Windsor Standard costs $118/month. Windsor has more included accounts at that tier.
Pricing
- Basic: $23/month. 3 platforms and 75 total accounts.
- Standard: $118/month. 7 platforms and 75 total accounts.
Monthly billing. Annual rates are lower.
7. Coupler.io: best for combining marketing with business data
Best for: Reports joining marketing, finance and operations
Coupler.io is useful when the reporting project extends beyond marketing platforms into finance and operations. It connects those business systems and prepares data flows for reporting destinations, making it relevant to teams joining campaign spend with wider business results.
Key features and strengths
- Wider business coverage. A team can bring campaign spend together with accounting data or an operational spreadsheet.
- Data preparation. Higher plans include transformations to join and organize data before delivery.
- Progressive scheduling. Starter provides daily refresh; Pro adds hourly refresh and unlimited destinations.
Limitations to consider
- Starter includes three accounts, one destination, one user and 5,000 rows per run. Those limits matter for a multi-client reporting setup.
- Transformations start on Active. For marketing reporting across several everyday tools, Catchr Starter includes more account capacity and unlimited users at a lower monthly entry price.
Pricing
- Starter: $32/month.
- Active: $132/month. 15 accounts and 3 destinations.
- Pro: $259/month. 50 accounts and unlimited destinations.
Monthly billing; annual equivalents are lower. A limited manual-refresh free plan is available.
8. Whatagraph: best for shared agency reporting operations
Best for: Larger teams centralizing preparation and client reporting
Whatagraph is relevant when you want shared data preparation and client report production in the same environment. An agency can organize common report structures and prepared data across account managers, with reporting and monitoring as part of the purchase.
Key features and strengths
- Data preparation. Data groups and blends support common definitions across reports.
- Client presentation. Templates and white-label reporting help standardize delivery across a portfolio.
- AI workflows. IQ Agents and MCP work within the reporting environment; KPI overviews and alerts support ongoing monitoring.
Limitations to consider
- Max starts at €699/month billed annually, a larger commitment than a small connector subscription.
- Public API access and transfers to BigQuery and Data Studio belong to Prime, which needs a proposal. For a team primarily loading its own BigQuery dataset, Catchr Momentum includes that destination at $79/month.
Pricing
- Max: from €699/month, billed annually.
- Prime: custom annual pricing. Adds further integrations, public API and transfer capabilities.
9. TapClicks: best for reporting connected to agency operations
Best for: Agency and media teams combining reporting and operations
TapClicks merits a look when replacing Funnel is part of a wider agency or media operations project. Its connected products can bring data preparation and reporting together with order and workflow processes used elsewhere in the organization.
Key features and strengths
- Several connected products. TapData, reporting products, TapOrders and TapWorkflow can cover different parts of the organization’s process.
- Data and reporting together. Teams can prepare marketing data and use it within the wider reporting offering.
- Separate spreadsheet entry point. TapClicks also offers a Google Sheets product for spreadsheet-based work.
Limitations to consider
- The main platform requires a proposal covering the modules, destinations and capacity your team needs.
- A free or low-cost spreadsheet offer does not establish the price of the full reporting and warehouse platform. A freelancer who needs a few marketing connections has a narrower purchase than an organization coordinating reporting with media operations.
Pricing
- Main platform: custom quote. Include the required products, modules, destinations and capacity.
The separate Google Sheets offering has its own scope.
10. Dataslayer: best for building reporting queries inside spreadsheets
Best for: Teams moving query building into Sheets and Excel
Dataslayer suits teams that want to build replacement reporting queries inside spreadsheets. Native Sheets and Excel add-ons make it relevant when account managers prefer working beside their formulas, budgets and pivot tables instead of maintaining queries in a separate hub.
Key features and strengths
- Spreadsheet query building. Choose reporting inputs alongside the workbook used for analysis. Its documented query importer is for Supermetrics; it should not be assumed to import a Funnel configuration.
- Native spreadsheet add-ons. Teams can build queries in Sheets and Excel, with BI, warehouse and API destinations also available.
- Published capacity tiers. Starter includes three connectors, three accounts per connector, one user and daily scheduling.
Limitations to consider
- The base purchase covers one selected destination. Multi-destination teams need to price the bundle; Dataslayer publishes discounts for additional destinations.
- Users and accounts follow the tier. Warehouse, storage and API Query Manager exports have row allowances. Catchr includes the everyday destinations and unlimited users together from Starter.
Pricing
- Starter: €29/month.
- Advanced: €99/month.
- Pro: €299/month.
Monthly equivalents billed annually, for one selected destination. A limited free plan is available.
11. Porter Metrics: best for a small number of connected accounts
Best for: Small setups that benefit from account-based pricing
Porter Metrics is useful when the replacement scope is only a few connected accounts and recurring marketing reports. Account-based pricing lets a marketer begin with one account, while templates help structure reporting in Data Studio and Google Sheets.
Key features and strengths
- Low entry commitment. Paid reporting can start with one connected account.
- Templates for common reports. Data Studio and Google Sheets templates help teams structure recurring marketing reports.
- Users and AI analysis. Paid reporting includes unlimited users and AI analysis. Porter also sells automation actions for tasks such as campaign or creative updates.
Limitations to consider
- Account-based pricing rises with the portfolio: three accounts cost $39.99/month and 25 cost $125/month on monthly billing.
- Automation credits are separate from read-only reporting. For a three-platform portfolio, Catchr Starter includes ten accounts for $24/month; Momentum includes 30 across five platforms for $79/month.
Pricing
- 1 account: $15/month.
- 3 accounts: $39.99/month.
- 25 accounts: $125/month.
Monthly billing. A limited free plan is available. Warehouse exports and automation should be priced for the required configuration.
12. Adzviser: best for AI analysis across unlimited accounts per platform
Best for: AI-led teams with many accounts on selected platforms
Adzviser is a candidate when AI analysis is the main workflow you want to keep. Unlimited accounts per selected platform can suit a large client list concentrated on a small set of channels, with destination access included in the subscription.
Key features and strengths
- AI environments. It supports ChatGPT, Claude and other AI tools alongside its own Muse interface.
- Unlimited accounts per selected platform. More client accounts within an included source type do not consume a pooled account allowance.
- Destinations included. Starter includes all 14 listed destinations, including BigQuery and S3, with six million monthly warehouse rows.
Limitations to consider
- The billing period changes the platform allowance: monthly Starter includes two, while annual Starter includes three.
- Warehouse exports have monthly row limits. For Google Ads, Meta Ads and GA4 with up to ten accounts, Catchr Starter fits at $24/month.
Pricing
- Starter: $59.99/month for 2 platforms.
Annual billing: $48.99/month for 3 platforms. - Growth: $164.99/month for 6 platforms.
Annual billing: $148.99/month for 7 platforms.
13. Reporting Ninja: best for affordable reports and a client portal
Best for: Agencies delivering branded reports inside the product
Reporting Ninja fits an agency that wants the replacement to include the client-facing report itself. Its builder and branded portal let teams prepare and deliver reports in one product, with additional connections for Data Studio and Sheets.
Key features and strengths
- Native client reporting. Report building, white labeling and scheduled delivery are included.
- Connections beyond its own reports. Data Studio, the Sheets add-on, API and MCP are included across plans, with unlimited users.
- Accounts per integration type. Starter includes ten of each type, so five Google Ads, five Meta Ads and five GA4 accounts can fit its connector allowance.
Limitations to consider
- Starter has a separate limit of ten native reports. A larger reporting portfolio can require a higher plan.
- Brevo, Merchant Center, Matomo, CallRail and Display & Video 360 were absent from its reviewed native catalogue. Catchr covers those sources, native Excel query building, Power BI queries and scheduled database exports. Reporting Ninja’s Excel attachments serve a different workbook workflow.
Pricing
- Starter: $25/month. 10 native reports and 10 accounts per integration type.
- Small: $50/month.
- Medium: $88/month.
- Large: $150/month.
Monthly billing.
14. AgencyAnalytics: best for a dedicated workspace for each client
Best for: Agencies standardizing dashboards and client access
AgencyAnalytics is relevant when organized client workspaces are the priority. It combines source connections with dashboards, recurring reports and portal access, so an agency can manage each client’s reporting experience in a dedicated place.
Key features and strengths
- Client-facing reporting. Branded portals and scheduled reports support a repeatable monthly agency service.
- Unlimited staff accounts. Account managers and analysts can work within the same client reporting setup.
- AI and MCP. AgencyAI and MCP support analysis of the information collected in the workspace.
Limitations to consider
- Pricing follows client workspaces. At the published annual rate, five clients cost $100/month before optional products or negotiated terms.
- Rank tracking and AI visibility tracking are separate add-ons. The core purchase makes most sense when the agency also wants the native reporting interface, rather than only a connection to an existing client workbook or BI report.
Pricing
- $20 per client per month, billed annually.
- Volume pricing: available for larger client portfolios.
Optional rank tracking and AI visibility products add to the subscription.
15. Swydo: best for reporting against client goals
Best for: Agencies monitoring KPIs and sending recurring reports
Swydo is worth considering when client goals and recurring report delivery matter more than maintaining a separate data hub. It combines report production with KPI monitoring, helping account managers follow the targets agreed with each client.
Key features and strengths
- Goals and monitoring. Teams can follow performance against the targets agreed with each client.
- Recurring report production. Templates, scheduled delivery and AI reporting features support repeatable client reporting.
- Unlimited clients, users and reports. Connected source accounts determine the subscription size.
Limitations to consider
- Each account counts separately: one client using Google Ads and Meta Ads uses two sources in Swydo’s pricing model.
- The base includes ten accounts. In the reviewed EUR pricing, accounts 11–100 add €4.50 each per month; 25 connected accounts therefore cost €136.50/month. This is a EUR example, not a currency-converted saving claim.
Pricing
- First 10 connected source accounts: €69/month.
- Accounts 11–100: €4.50 per additional account/month.
Monthly billing in the reviewed EUR version. Lower unit rates apply at higher volumes.
16. DashThis: best for reusable marketing dashboards
Best for: Teams sharing a defined set of client dashboards
DashThis fits teams that want a defined set of reusable client dashboards. Its dashboard canvas, templates and integrations bring report creation and sharing into one product, making it an alternative for the presentation part of your reporting workflow.
Key features and strengths
- Templates and widgets. Teams can organize a report around a client’s recurring KPIs.
- Branded sharing. Report presentation and delivery are part of the product, with unlimited users included.
- AI around the dashboard. MCP and basic AI Insights are included; AI Insights Pro adds further functionality.
Limitations to consider
- Both dashboards and connected sources affect capacity. Individual includes three dashboards and 15 sources; several reports per client can exhaust the dashboard allowance first.
- AI Insights Pro is a paid add-on. For teams retaining existing Data Studio reports and Excel workbooks, Catchr lets the connection subscription cover those destinations directly.
Pricing
- Individual: $54/month. 3 dashboards and 15 sources.
Annual billing: $44/month. - Professional: $164/month. 10 dashboards and 40 sources.
Annual billing: $139/month.
How to choose the right Funnel.io alternative
Swipe the table to see all columns →
| What you need to replace | Start with | Why these tools fit |
|---|---|---|
| Connections to existing BI, spreadsheets and AI | Catchr | Everyday destinations and unlimited users from $24/month; BigQuery included on Momentum at $79/month. |
| Central collection, preparation and governance | Adverity or Improvado | Scope the shared data models, controls and operating responsibilities alongside the connections. |
| Stored data and reusable reporting fields | Power My Analytics | A managed hub and Data Builder support common fields and blends. Confirm your export requirements separately. |
| Managed warehouse delivery or specific source fields | Supermetrics | Evaluate its connector coverage and Enterprise managed warehouse configurations against your required tables. |
| Many accounts on a small platform set | Windsor.ai or Adzviser | Windsor Basic includes 75 accounts; Adzviser offers unlimited accounts per selected platform. |
| Business data flows or spreadsheet queries | Coupler.io, Dataslayer or Porter | Choose wider business sources, in-workbook queries or small account-based reporting according to the job. |
| A native client reporting workspace | Reporting Ninja, AgencyAnalytics, Swydo or DashThis | Report creation and delivery are included. Compare client, report, dashboard and account allowances. |
| Shared report production or agency operations | Whatagraph or TapClicks | Evaluate preparation and reporting together; TapClicks also offers products for orders and workflows. |
Trial one weekly job: refresh a client report or test the shared rules and stored dataset behind it.
Why choose Catchr over Funnel.io?
Catchr puts marketing data in familiar reporting tools at a smaller monthly commitment. Start with dashboards, spreadsheets and AI analysis, then add BigQuery as the work grows.
Three reporting setups that fit a published Catchr plan
Swipe the table to see all columns →
| Your reporting setup | Catchr subscription | How it fits the work |
|---|---|---|
| Freelancer 3 platforms · 3 accounts | Starter: $24/month 3 platforms · 10 total accounts | Connect Google Ads, Meta Ads and GA4 to client dashboards, spreadsheet checks and AI analysis. Seven account slots remain. |
| Agency 5 platforms · 25 accounts · BigQuery | Momentum: $79/month 5 platforms · 30 total accounts | Cover the client portfolio and export to BigQuery. Maintain common definitions there while account managers keep their BI and spreadsheet tools. |
| Growing agency 8 platforms · 60 accounts · API | Growth: $239/month 10 platforms · 100 total accounts | Combine client reporting, BigQuery exports and API access. All colleagues are included, with room for two more platforms and 40 accounts. |
All three prices use monthly billing. Funnel Agency Standard starts at $300/month and Agency Advanced at $600/month, billed annually. Those are starting configurations for a product that also covers stored data, shared logic and native reporting. Your required Flexpoints determine the configured quote.
Keep the tools your team already uses
Catchr includes Data Studio, Power BI, native Sheets and Excel add-ons, and MCP from Starter. Analysts can use Excel while account managers work with dashboards and AI. Both Catchr and Funnel’s agency plans include unlimited users.
BigQuery is included on Momentum. Growth adds API access, and Scale adds wider database, warehouse and storage exports at $599/month. Catchr MCP can create, update and run eligible reporting exports today.
Keep Funnel when its shared hub is doing valuable work
Include the work of recreating Funnel’s common definitions and stored history in the decision. Catchr supplies connections and exports; your team owns reporting logic in its chosen tools. Native Funnel dashboards and portals need an alternative presentation layer.
The detailed Funnel vs Catchr comparison covers the destination workflows. Try Catchr for 14 days with one client’s accounts and see whether its included capacity matches your reporting needs. No credit card required.
How to switch from Funnel.io
Document one important report
Select a client report using your usual sources and calculations. List its Funnel fields, currency rules, campaign groupings, filters and schedule. Check the historical periods available through the replacement connection and retain existing extracts the report will need.
Recreate queries and shared definitions
Connect the accounts and configure the queries or exports. Assign each shared calculation to the new platform, warehouse or reporting model. Keep a channel grouping in one shared model when several dashboards need it.
Reuse layouts where the data fits
BI layouts, spreadsheet formulas and pivots can often stay when the expected fields and structure are preserved. Replace connections and adjust field references. Dashboards built inside Funnel need to be recreated in the selected reporting tool.
Compare a complete period, including spend, conversions and currency. Check the next refresh, then repeat the setup across clients. Use the Catchr connector directory and destination guides during the trial.
Try Catchr with your own client accounts
Try the workflow your next client report needs.
Connect a real client stack, open your destination and check the numbers before you switch.
No credit card required. Choose a plan after testing your sources and destinations.
Keep comparing by workflow
Find a Data Studio reporting template →
Choose how to visualize marketing data →
Sources and comparison methodology
Written and published by Catchr for freelancers and marketing agencies. This guide includes Catchr and 15 other alternatives from our detailed comparison series. The order reflects the reporting and data-management needs of Funnel users; it is not an independent performance ranking.
Official vendor pricing and packaging were reviewed October 23, 2026. Prices retain their currency and billing term, with annual, per-client, account-based and full-platform offers labeled. Swydo uses the reviewed EUR version.
Funnel’s Brands pricing and Agency pricing were checked separately. For Brands, Power BI and BigQuery start on Business, with Snowflake on Enterprise. Agency Advanced includes all listed destinations. Funnel Measure is an add-on. These packages should not be combined into a single plan table.
Funnel product claims use its Data Hub overview, Flexpoint guide and MCP documentation. Catchr’s product team confirmed BigQuery on Momentum, overriding an older public pricing assignment to Growth. Current reporting export actions and planned campaign actions are distinguished.
Homepage screenshots were captured October 16, 2026; pricing was reviewed October 23. No controlled speed, uptime or support benchmark was run. Profiles link to official pricing, with further evidence in the detailed comparisons.
- Funnel.io product overview · pricing and allowances.
- Adverity product overview · pricing and allowances.
- Improvado product overview · pricing and allowances.
- Power My Analytics product overview · pricing and allowances.
- Supermetrics product overview · pricing and allowances.
- Windsor.ai product overview · pricing and allowances.
- Coupler.io product overview · pricing and allowances.
- Whatagraph product overview · pricing and allowances.
- TapClicks product overview · pricing and allowances.
- Dataslayer product overview · pricing and allowances.
- Porter Metrics product overview · pricing and allowances.
- Adzviser product overview · pricing and allowances.
- Reporting Ninja product overview · pricing and allowances.
- AgencyAnalytics product overview · pricing and allowances.
- Swydo product overview · pricing and allowances.
- DashThis product overview · pricing and allowances.
- Catchr product overview · pricing · destinations · MCP.