Stripe to Looker Studio: setup guide

Looker Studio is a powerful free tool to visualize and analyze your financial and business data. If you use Stripe to manage payments, subscriptions, and transactions, connecting it to Looker Studio allows you to monitor your revenue, refunds, and customer trends, all in one place.

There are two main ways to connect your Stripe data to Looker Studio:

• Automatically, using a partner connector like Catchr.
• Manually, using Google Sheets as an intermediary.

Why connect Stripe to Looker Studio

Connecting your Stripe account to Looker Studio helps you analyze your payment performance, track key revenue metrics, and automate your financial reporting. Instead of switching between the Stripe dashboard, spreadsheets, and BI tools, you can visualize everything in one interactive report.

With Looker Studio, you can:

• Monitor revenue, refunds, fees, and net income in real time.
• Track subscription performance, churn rate, and recurring revenue (MRR/ARR).
• Combine Stripe with e-commerce, marketing, or CRM data for a full business overview.
• Automate financial reporting and share live dashboards with your team or stakeholders.

In short, connecting Stripe to Looker Studio gives you a clear, data-driven view of your revenue and business health.

Method 1: Connect Stripe to Looker Studio using Catchr (recommended)

For most businesses and finance teams, the automated connection is the most efficient and scalable solution. It uses the Stripe API to sync your financial data directly into Looker Studio.

How it works

Partner connectors like Catchr act as a bridge between Stripe and Looker Studio. Once authorized, Catchr connects to your Stripe account and automatically imports your transactions, customers, and balance data into Looker Studio. Your metrics and dimensions refresh daily, ensuring your dashboards always show the latest results, no manual exports required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Stripe
   • In the search bar, type Stripe.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Stripe accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Stripe and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Stripe data, including payments, refunds, fees, customers, and net revenue, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting Stripe to Looker Studio allows you to track key financial metrics and build real-time dashboards for revenue analysis.

• SaaS companies track MRR, ARR, churn, and recurring revenue trends.
• E-commerce businesses monitor sales, refunds, and payment success rates.
• Finance teams automate revenue reports and track fees, taxes, and net income.
• Agencies blend Stripe with CRM or ad spend data to calculate ROI and profitability.

To help you get started faster, Catchr provides a ready-to-use Looker Studio template for Stripe:

Method 2: Connect Stripe to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between Stripe and Looker Studio. This method is simple but requires regular exports or an automation tool (like Zapier or Make) to refresh data automatically.

How it works

You’ll export your Stripe payments or balance transactions as a CSV file from your dashboard and import it into Google Sheets. Then, connect that spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your Stripe data to Google Sheets
   • From your Stripe dashboard, go to Reporting > Reports.
   • Select the report you want to export from the available options (e.g., Balance Summary, Revenue recognition, etc.).
   • Click Export to download your data as a CSV file.
   • Open the downloaded file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your Stripe Google Sheets
   • Select the spreadsheet and worksheet containing your Hubspot export.
   • Click Connect to link your data to Looker Studio.

5. Create your Stripe report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you want dashboards that automatically refresh and always reflect your latest Stripe data, Catchr is the most reliable option, especially for SaaS and e-commerce companies. Google Sheets remains a good choice for occasional or simple reports.

FAQ: Stripe and Looker Studio

Can I connect multiple Stripe accounts?

‍Yes. Catchr supports multiple Stripe accounts in a single Looker Studio report.

Are Stripe data updates automatic?

‍Yes, with Catchr your data refreshes daily. Google Sheets, however, requires manual exports or automation tools.

Can I combine Stripe with other platforms?

‍Absolutely. You can blend Stripe data with e-commerce, CRM, or ad platforms to analyze ROI, revenue sources, and marketing efficiency.

What data can I pull from Stripe?

‍You can access key metrics such as payments, refunds, fees, customers, subscriptions, and balances. See Catchr’s documentation for the full Stripe field list.

Is the Catchr Stripe connector free?

‍Catchr offers a free trial to connect your Stripe account to Looker Studio. After the trial, a paid plan is required to keep your data automatically synchronized and access advanced features.

Make Stripe work with Looker Studio

Connecting Stripe to Looker Studio helps you monitor your revenue streams, track payments and subscriptions, and make better, data-driven decisions. Whether you use the manual Google Sheets method or automate everything with Catchr, you’ll turn your Stripe data into actionable insights that drive growth.