As a marketer, you know the importance of making decisions based on data in today's competitive business world. Google Sheets is one of the best ways to look at your marketing data and determine what it all means. In this blog post, you'll learn how to use the Catchr add-on for Google Sheets to quickly move your LinkedIn Ads data into Google Sheets for better analysis.
Professionals in marketing know that LinkedIn ads can be a very effective way to reach specific professionals and get them involved. But if you want to get the most out of your LinkedIn Ads investment, you need to be able to analyze your campaign data and make decisions based on it about how much you spend on ads, who you target, and how you can improve your ads.
Google Sheets is a versatile and powerful tool for analyzing and visualizing marketing data. By exporting your LinkedIn Ads data to Google Sheets, you can:
So, how do you get your LinkedIn Ads data into Google Sheets? That's where the Catchr Add-on comes in.
Catchr.io is a SaaS solution that allows you to move data from various marketing sources, such as LinkedIn Ads, to Google Sheets. The Catchr Add-on for Google Sheets makes exporting your LinkedIn Ads data easier, so you can spend more time analyzing and improving your ads.
Here's a detailed step-by-step guide to using the Catchr Add-on for Google Sheets with LinkedIn Ads:
To get started, navigate to the Google Workspace Marketplace and search for "Catchr- Data connector" Install the add-on and grant the necessary permissions.
To begin exporting your LinkedIn Ads data to Google Sheets, you will need to create a new query in the Catchr Add-on. Click on "Add new" to start the process. This will open the query tab, where you can choose the sources, accounts, and other settings for your data extraction.
In the query tab, select LinkedIn Ads as your marketing source. If your LinkedIn Ads account is not already connected, you can easily add it by clicking on the "+" button. This will prompt you to provide your LinkedIn Ads account credentials, allowing the Catchr Add-on to access your data for extraction.
Next, navigate to the "Select account(s)" tab and choose the LinkedIn Ads account(s) that you want to extract data. You can select multiple accounts if you have more than one connected to the Catchr Add-on.
Now, go to the "Metrics" tab and choose the specific metrics you want to pull out of your LinkedIn Ads data. These may include impressions, clicks, conversions, and more. Choosing the right metrics is crucial for insightful analysis and decision-making.
In the "Dimensions" tab, select the dimensions you want to include in your data extraction. Dimensions can be attributes such as campaign name, ad group, or ad format. These dimensions will help you more effectively segment and analyze your LinkedIn Ads data.
Select the appropriate date range for your data extraction in the "date range" tab. The Catchr Add-on offers various presets, like "Last month" and "This Year" to make it easy for you to choose the right time frame for your analysis.
Last, go to the "Options" tab and set your data extraction to update itself automatically. This way, your Google Sheets document will always have the most recent LinkedIn Ads data. You can also activate the "Appends rows" option, which appends new rows at the end of the query range, or the "Combine rows" option, which updates all the rows within the range.
Now that you know how to export your LinkedIn Ads data to Google Sheets using Catchr.io Add-on, let's explore an example of a data report you can create with this powerful combination:
1. Create a new sheet in your Google Sheets workbook and name it "LinkedIn Ads Dashboard."
2. Import your LinkedIn Ads data using the Catchr Add-on, as described in the steps above.
3. Use pivot tables to summarize your data by key metrics, such as impressions, clicks, and conversions, across different dimensions like campaign, ad group, or date.
4. Create visualizations using Google Sheets' charting tools, such as line charts for trend analysis, bar charts for comparing performance across campaigns or ad groups, and pie charts for illustrating the share of conversions by creative.
5. Organize your charts and tables into a coherent dashboard layout, and apply conditional formatting to highlight key insights and performance indicators.
With your LinkedIn Ads Performance Dashboard set up, you can easily and quickly see how well your LinkedIn Ads campaigns are doing, find places to improve, and make decisions based on data to enhance your marketing performance.