This detailed tutorial is designed for marketing professionals aiming to bridge the gap between LinkedIn Ads data and PowerBI's robust visualization capabilities. By the conclusion of this guide, you'll be able to effortlessly transfer key marketing metrics from LinkedIn Ads to PowerBI, transforming raw data into actionable insights.
Begin by navigating to the Catchr homepage. Look to your left and click on Source, then, spot the Add a Source button at the top right corner and click on it. Now, select LinkedIn Ads as your desired platform. You'll have to pass through an authentication process to link LinkedIn Ads with Catchr.
PowerBI Web App
Transition your data sets from desktop to browser via publication. Once in the PowerBI Web App, click on New Report to select a published data set. This holds the key to your previous analytics efforts, primed for a new report.
In conclusion, with the seamless Catchr integration and PowerBI's advanced analytics, you've now unlocked a powerful toolset for making data-driven marketing decisions. Relish in the newfound clarity and depth your data provides.
With PowerBI integration, LinkedIn Ads becomes a treasure trove of insights. Consider the granularity of data like daily impressions or yearly engagements to track campaign longevity and resonance. Observe member company sizes to understand with which business your content hits the mark, and refine targeting accordingly. Additionally, LinkedIn Ads provides a current of behavioral data—member job functions, industries, and even company holds immense strategic value when mapped out visually in PowerBI.
Fathom how specific job titles or functions interact with your ads, granting the ability to sculpt campaigns more personally or professional roles. Or harness geographical pivots by deploying rich, layered geographical data visualizations, which could lead to sharpening or expanding your market focus.
Finally, the inclusion of direct CTA metrics like action clicks tells a tale of efficacy, while the progressive watch times on video ads unveil how well your content retains attention. Each datapoint not only measures performance but, through the multidimensional lens of PowerBI, germinates strategic pivots and optimizations.
Find a comprehensive list of all the metrics you can utilize at Catchr's LinkedIn Ads metrics page.