How to export your marketing data from Microsoft Ads to Google Sheets

If you're running a Search Engine Advertising (SEA) agency, you know that data is the lifeblood of your campaigns. Without the right data, you can't make informed decisions, optimize your ads, or track your results. One key source of this data is Microsoft Ads – a powerful marketing platform that can help you drive traffic, conversions, and sales. But to truly harness the power of Microsoft Ads data, you need to integrate it with a flexible, powerful tool like Google Sheets. In this blog post, we'll show you how to use the Catchr add-on for Google Sheets to export your Microsoft Ads data and unlock its full potential.

Create a new query

Open a new Google Sheet, click on "Add-ons" in the menu, and select "Catchr - Data Connector". Click on "Add new" to create a new query.

Select the source

In the query tab, choose Microsoft Ads as your source. If you haven't connected your Microsoft Ads account yet, click on the "+" button to add it.

Select your account(s)

Go to the "Select account(s)" tab and choose the Microsoft Ads account(s) you want to use. You can select multiple accounts if needed. 

Choose the metrics

In the "metrics" tab, select the metrics you want to include in your report. Some examples of commonly used Microsoft Ads metrics are:

• Clicks: The number of times users clicked on your ads.
• Impressions: The number of times your ads were displayed on search results pages.
• Cost: The total amount you spent on your ads.

Choose the dimensions

In the "Dimensions" tab, select the dimensions you want to include in your report. Some examples of useful Microsoft Ads dimensions are:

• Campaign Name: The name of the campaign your ads belong to
• Ad Group Name: The name of the ad group your ads belong to
• Device: The type of device users were on when they interacted with your ads (desktop, mobile, or tablet)

Set the date range

In the date range tab, choose the time period you want to analyze. You can use presets like "Last month" or "This year" or set custom date ranges.

Apply filters

If you want to focus on specific data points, you can use filters. For example, you might want to filter your report to only show data for ads with more than 500 impressions. To do this, select "Impressions" as the dimension, choose the ">" operator, and enter 500 as the value. 

Schedule automatic refreshes

In the options tab, you can set up automatic refreshes for your query. Click on "Schedule" and choose the frequency of updates. You can also enable options like "append rows" or "combine rows" to keep your data up-to-date.

Then, you just need to click on "Get data" and data. The data is fetched from Microsoft Ads API and pulled in Google Sheets Add-on. 

An example of a what you can build with Google Sheets and Catchr

Now that you've set up your Catchr query, let's explore what you can achieve with Google Sheets and Catchr. 

Organize your data: Start by organizing your data into a clear and easy-to-read format. You might want to sort your data by campaign or ad group, or group it by device type.

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Calculate key metrics: Use Google Sheets formulas to calculate additional metrics, like CTR (click-through rate) or average CPC (cost per click). For example, to calculate CTR, you can create a new column and use the formula `=Clicks / Impressions`.

Visualize your data: Create charts and visualizations to help you understand your data at a glance. For example, you might create a pie chart to compare the performance of different campaigns or a bar chart to compare device performance.

Analyze your data: Use your custom metrics, visualizations, and organized data to identify trends, opportunities, and areas for improvement. This will help you make data-driven decisions about your Microsoft Ads campaigns.

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