If you're running a Search Engine Advertising (SEA) agency, you know that data is the lifeblood of your campaigns. Without the right data, you can't make informed decisions, optimize your ads, or track your results. One key source of this data is Microsoft Ads – a powerful marketing platform that can help you drive traffic, conversions, and sales. But to truly harness the power of Microsoft Ads data, you need to integrate it with a flexible, powerful tool like Google Sheets. In this blog post, we'll show you how to use the Catchr add-on for Google Sheets to export your Microsoft Ads data and unlock its full potential.
Google Sheets is an incredibly versatile and powerful tool for managing and analyzing data. By exporting your Microsoft Ads data to Google Sheets, you can:
To start exporting data from Microsoft Ads to Google Sheets, you'll need to use the Catchr add-on. Here's a detailed guide on how to set it up:
Install the Catchr Add-on to Google Sheets to extract your data from Instagram, you will have two options:
Option A: Via the marketplace:
Option B: Directly within a Google Sheet:
Once you have installed the add-on, you can start making requests.
Open a new Google Sheet, click on "Add-ons" in the menu, and select "Catchr - Data Connector". Click on "Add new" to create a new query.
In the query tab, choose Microsoft Ads as your source. If you haven't connected your Microsoft Ads account yet, click on the "+" button to add it.
Go to the "Select account(s)" tab and choose the Microsoft Ads account(s) you want to use. You can select multiple accounts if needed.
In the "metrics" tab, select the metrics you want to include in your report. Some examples of commonly used Microsoft Ads metrics are:
In the "Dimensions" tab, select the dimensions you want to include in your report. Some examples of useful Microsoft Ads dimensions are:
In the date range tab, choose the time period you want to analyze. You can use presets like "Last month" or "This year" or set custom date ranges.
If you want to focus on specific data points, you can use filters. For example, you might want to filter your report to only show data for ads with more than 500 impressions. To do this, select "Impressions" as the dimension, choose the ">" operator, and enter 500 as the value.
In the options tab, you can set up automatic refreshes for your query. Click on "Schedule" and choose the frequency of updates. You can also enable options like "append rows" or "combine rows" to keep your data up-to-date.
Then, you just need to click on "Get data" and data. The data is fetched from Microsoft Ads API and pulled in Google Sheets Add-on.
Now that you've set up your Catchr query, let's explore what you can achieve with Google Sheets and Catchr.
Organize your data: Start by organizing your data into a clear and easy-to-read format. You might want to sort your data by campaign or ad group, or group it by device type.
Calculate key metrics: Use Google Sheets formulas to calculate additional metrics, like CTR (click-through rate) or average CPC (cost per click). For example, to calculate CTR, you can create a new column and use the formula `=Clicks / Impressions`.
Visualize your data: Create charts and visualizations to help you understand your data at a glance. For example, you might create a pie chart to compare the performance of different campaigns or a bar chart to compare device performance.
Analyze your data: Use your custom metrics, visualizations, and organized data to identify trends, opportunities, and areas for improvement. This will help you make data-driven decisions about your Microsoft Ads campaigns.
When SEA agencies use Catchr to connect Microsoft Ads and Google Sheets, they get many important benefits:
Improved data accuracy: Catchr automatically updates your data, ensuring you always have the most accurate and up-to-date information.
Time-saving: Instead of manually exporting and importing data, Catchr automates the process, saving you time and effort.
Better data analysis: With Google Sheets' powerful analysis and visualization tools, you can gain deeper insights into your Microsoft Ads data and make more informed decisions.
In conclusion, using the Catchr Add-on to connect your Microsoft Ads data with Google Sheets is an important step for any SEA agency that wants to improve its campaigns and get better results. Get started today and unlock the full potential of your Microsoft Ads data with the Catchr Add-on.
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