Blog post
Catchr
Looker Studio
Microsoft Ads
The intent of this tutorial is to empower marketing professionals to seamlessly integrate their Microsoft Ads account into Looker Studio (formerly Google Data Studio), enabling them to visualize and draw insights from their marketing data. By following this guide, users will understand how to create a data source within Looker Studio and harness the full suite of metrics available from the Microsoft Ads platform.
Starting your journey with Looker Studio is straightforward—if you haven't yet, sign up for an account. For those with Google accounts, the process is even smoother: simply use your existing Google credentials to sign in.
Let's dive into the connection details. With a step-by-step approach, these instructions will guide you thoroughly through the process:
If this is your first time connecting, there will be a few authorization steps needed:
For first-time authorization:
That covers Google's part. Now, let's set up the connection to Microsoft Ads through Catchr:
And just like that, you've connected your Microsoft Ads account to Looker Studio! Begin crafting custom reports to visualize your data how you see fit.
Utilize Microsoft Ads metrics in Looker Studio to uncover the subtleties and trends in your marketing campaigns. Analyzing pivotal factors such as click-through rates (CTR), conversion metrics, and return on ad spend (ROAS) help in optimizing the campaign performance. Moreover, Looker Studio's ability to display real-time data ensures immediate feedback on any implemented changes.
Envisage your CTR rates ascending favorably on your dashboard as you tweak ad copy or shift focus to higher performing keywords. Or, perhaps, detect how conversion rates vary across different demographics and regions, fueling a more targeted marketing approach. Not to forget, ROAS metrics allow for a granular analysis of your spending efficacy. Delve deeper into these capabilities and more by accessing the extensive fields listing provided by Catchr at Catchr's Bing Ads Metric Resource.
Bring creativity to your reports by deploying Looker Studio's visually appealing charts, tables, and diagrams, making data not only informative but also engaging for stakeholders. Whichever metrics resonate with your business goals, Looker Studio and Catchr pave the way for insightful, actionable marketing data visualization.
Start using Looker Studio with a ready-to-use template
Get the templateStart analyzing your data with a Looker Studio template
Catchr provides free dashboard templates to help you start analyzing your data on Looker Studio — 100+ available templates!
See all the Looker Studio templatesStart using Power BI with a ready-to-use template
Get the templateStart analyzing your data with a Power BI template
Catchr provides free dashboard templates to help you start analyzing your data on Power BI — 20+ available templates!
See all the Power BI templatesStart using Google Sheets with a ready-to-use template
Get the templateStart analyzing your data with a Google Sheets template
Catchr provides free dashboard templates to help you start analyzing your data on Google Sheets — 20+ available templates!
See all the Google Sheets templates✔ 14 days free trial — No credit-card required
✔ 14 days free trial — No credit-card required
Move your Marketing data to your favorite tools
Simplify your data extraction and move all your Marketing data to dashboard tools, spreadsheets, database and more... No code required!
75+ connectors | 20+ destinations
✔ 14 days free trial — No credit-card required