Microsoft Ads & Looker Studio: setup guide

The intent of this tutorial is to empower marketing professionals to seamlessly integrate their Microsoft Ads account into Looker Studio (formerly Google Data Studio), enabling them to visualize and draw insights from their marketing data. By following this guide, users will understand how to create a data source within Looker Studio and harness the full suite of metrics available from the Microsoft Ads platform.

How to connect your Microsoft Ads account to Looker Studio

Create an Account on Looker Studio

Starting your journey with Looker Studio is straightforward—if you haven't yet, sign up for an account. For those with Google accounts, the process is even smoother: simply use your existing Google credentials to sign in.

Connect Microsoft Ads to Looker Studio

Let's dive into the connection details. With a step-by-step approach, these instructions will guide you thoroughly through the process:

1. Navigate to your Looker Studio homepage and select "Create" to begin the process of set-up for a new report.

1. On the new screen, opt for "Report" to proceed toward data integration.

1. Look for the Catchr Microsoft Ads data connector in the 'data sources' gallery in Looker Studio.

Step-by-step guide on the authorization step

If this is your first time connecting, there will be a few authorization steps needed:

For first-time authorization:

1. A window will request authorization for the community connector to interface with Looker Studio.

1. Select the Google Account that you wish to link with Looker Studio.

1. Review the permissions required by Looker Studio, then scroll down.

1. Click "Allow" to grant access to your Google Account.

That covers Google's part. Now, let's set up the connection to Microsoft Ads through Catchr:

1. Below the Looker Studio authorization, you'll find another 'Authorize' button for connecting Catchr to your Microsoft Ads account.

1. A pop-up will appear with instructions to authorize the connection. Follow them closely.

1. Once you authorize this connection, you will see a loading notification. Once it completes, proceed further on the same page.

1. Select the Microsoft Ads account you wish to connect, then click "Add". If there's no "Add" button, it might be labeled "Create Report" or simply "Report" in some instances.

And just like that, you've connected your Microsoft Ads account to Looker Studio! Begin crafting custom reports to visualize your data how you see fit.

Experience Advanced Analytics with Microsoft Ads Metrics in Looker Studio

Utilize Microsoft Ads metrics in Looker Studio to uncover the subtleties and trends in your marketing campaigns. Analyzing pivotal factors such as click-through rates (CTR), conversion metrics, and return on ad spend (ROAS) help in optimizing the campaign performance. Moreover, Looker Studio's ability to display real-time data ensures immediate feedback on any implemented changes.

Envisage your CTR rates ascending favorably on your dashboard as you tweak ad copy or shift focus to higher performing keywords. Or, perhaps, detect how conversion rates vary across different demographics and regions, fueling a more targeted marketing approach. Not to forget, ROAS metrics allow for a granular analysis of your spending efficacy. Delve deeper into these capabilities and more by accessing the extensive fields listing provided by Catchr at Catchr's Bing Ads Metric Resource.

Bring creativity to your reports by deploying Looker Studio's visually appealing charts, tables, and diagrams, making data not only informative but also engaging for stakeholders. Whichever metrics resonate with your business goals, Looker Studio and Catchr pave the way for insightful, actionable marketing data visualization.