How to connect Microsoft Ads (Bing Ads) to Looker Studio

Looking to bring your Microsoft Ads data into Looker Studio? This guide walks you through two quick methods to connect your account, visualize key metrics, and simplify your ad reporting: automatically with partner connector (Catchr), or manually with a CSV file.

Why connect your Microsoft Ads data to Looker Studio

Connecting Microsoft (Bing) Ads to Looker Studio allows you to visualize your search advertising performance in a single place. Instead of relying only on the Microsoft Ads interface, you can build flexible dashboards that show how your keywords, audiences, and budgets drive results across campaigns.

With Looker Studio, you can:

• Combine Microsoft Ads with other data sources such as Google Ads, Meta Ads, or your CRM to get a complete picture of your acquisition channels.
• Track essential KPIs like impressions, clicks, conversions, cost per click, and return on ad spend through fully customizable dashboards.
• Identify performance trends by device, location, or audience segment to make more informed optimization decisions.
• Automate your reports so your data updates daily without any manual exports or file uploads.

By connecting Microsoft Ads to Looker Studio, you move beyond static reports and gain a dynamic view of your campaigns, helping you understand what drives results, control your ad spend, and focus on the strategies that deliver the best ROI.

Method 1: Automatically connect Microsoft Ads using a connector

If you regularly monitor campaigns or manage several accounts, using a connector is the easiest and most scalable solution. Catchr connects directly to the Microsoft Ads API, automatically pulling your data into Looker Studio.

How it works

The connector acts as a secure bridge between your Microsoft Ads account and Looker Studio. Once authorized, it fetches campaign metrics (like clicks, spend, and conversions) and keeps them up to date, no manual uploads required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Microsoft Ads connector
   • In the search bar, type Microsoft Ads.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Microsoft Ads accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Microsoft and allow access to your ad accounts.

4. Choose your ad account(s)
   • Select one or multiple ad accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Microsoft Ads data, including impressions, clicks, spend, and ROAS, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting your Microsoft (Bing) Ads data to Looker Studio helps you better understand the performance of your search, shopping, and audience campaigns in one place. This integration makes it easier to evaluate how your ads contribute to your overall marketing strategy, especially when combined with other paid channels.

Freelancers use Looker Studio to get a clear picture of their clients’ performance across different ad types, from search to shopping campaigns.

Agencies build unified dashboards that compare Microsoft Ads results with Google Ads, LinkedIn, or Meta Ads to identify complementary trends and opportunities.

Marketing teams track ad spend, conversions, and ROI while monitoring which campaigns drive the most qualified traffic and sales.

To help you get started faster, Catchr offers ready-to-use Looker Studio templates for Microsoft Ads, including:

• Microsoft Ads / Bing Ads dashboard template for a detailed performance overview across all campaigns.
• Microsoft Ads budget dashboard template to monitor pacing, spending, and allocation in real time.

These templates automatically refresh with your latest data and can be fully customized to match your reporting needs, helping you spend less time building reports and more time optimizing performance.

Microsoft Ads / Bing Ads dashboard template for Looker Studio

A dashboard that gives you a complete overview of your key Microsoft Ads KPIs. Get the Microsoft (Bing) Ads dashboard.

Microsoft Ads budget dashboard template for Looker Studio

A Microsoft Ads budget dashboard to track your spend, revenue, and pacing.

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Method 2: Manual CSV export

For occasional use or quick checks, you can upload your data manually without using an external tool.

Steps

1. Export your data from Microsoft Ads
   • Go to Microsoft Ads and sign in to your account.
   • Open the "Reporting" section from the left navigation.
   • Create a report or use an existing one.
   • Select your metrics and breakdown.
   • Click Download → CSV to download your data file.

2. Import the CSV into Looker Studio
   • Open Looker Studio.
   • Click Create → Data Source.
   • Select File Upload as your connector.
   • Upload your CSV file and click Connect to finalize.

3. Build your report
   • Choose relevant fields such as Campaign name, Impressions, Clicks, Spend, and Conversions.
   • Add charts and scorecards to visualize your data.
   • Customize your dashboard by adding filters or comparison date ranges.

💡 Pros: Free and quick to set up.
⚠️ Cons: Requires manual updates every time you want fresh data.

What’s the best way to connect Microsoft Ads to Looker Studio?

FAQ: Microsoft Ads and Looker Studio

Can I link multiple Microsoft Ads accounts?

‍Yes, Catchr supports several ad accounts in a single Looker Studio report.

Does the Microsoft Ads data refresh automatically?

‍Yes, Catchr updates your Microsoft Ads data daily.

Can I blend Microsoft Ads data with other platforms?

‍Of course! You can combine data from Google Ads, Facebook Ads, LinkedIn, or your CRM to create a complete marketing overview.

What metrics are available?

‍You can import all essential campaign metrics, impressions, clicks, spend, conversions, CTR, CPC, ROAS, and more, as well as dimensions like device, age, or region. You can find the complete list of Microsoft Ads fields.

Making Microsoft Ads work with Looker Studio

Connecting your Microsoft (Bing) Ads data to Looker Studio helps you understand how your campaigns perform across search, shopping, and audience networks. Instead of relying on static reports, you can build interactive dashboards that show how your keywords, bids, and audiences impact clicks, conversions, and cost efficiency.

With a connector like Catchr, your Microsoft Ads data updates automatically, giving you a real-time view of performance and budget pacing. Once your dashboards are live, you can focus on identifying top-performing campaigns, optimizing bids, and allocating budget where it matters most, without spending hours in spreadsheets.