Mailchimp & Looker Studio: setup guide

Understanding your marketing data is crucial to driving successful campaigns. This tutorial will guide you through the process of connecting your Mailchimp account to Looker Studio, formerly Google Data Studio. By the end, you’ll be able to transform your Mailchimp data into insightful, customizable reports and dashboards, allowing you to make data-driven decisions for your marketing strategies.

How to connect your Mailchimp account to Looker Studio

Create an Account on Looker Studio

To embark on your journey with Looker Studio, if you're new, you'll initiate by setting up an account. As Looker Studio is part of the Google family, all you need to do is link your existing Google account.

Connect Mailchimp to Looker Studio

Follow this detailed guide with ease to bridge your Mailchimp data with Looker Studio:

• Navigate to your Looker Studio dashboard and initiate a new project by clicking on "Create"

• Proceed to select "Report."

• In the data sources gallery, find the Catchr Mailchimp data connector by searching for it.

Step-by-step guide on the authorization step:

If this is your virgin expedition in authorizing this connector:

Prepare to grant authorization both to Looker Studio and Catchr with the following instructions:

• Consent is required for the Looker Studio community connector to operate properly.

• Choose the Google Account you wish to sync.

• Carefully review the necessary permissions for Looker Studio, then scroll to continue.

• Confer access to finalize the authorization.

Your Google Account is now authorized for Looker Studio use. Next, empower the Looker Studio connector for Mailchimp data retrieval from Catchr.

• Click on the subsequent 'Authorize' button beneath 'Mailchimp requires authorization to connect your data to Looker Studio'.

• A prompt will appear detailing steps to authorize Catchr's connection to your Mailchimp account – follow through for setup completion.

• After a brief loading period, you'll return to the previous page. Scroll down to proceed.

• Select the Mailchimp account you desire Catchr to access and click on "Add" to finalize the connection setup. If the "Add" button eludes you, check for "Create Report" or "Report" typically located at the top right corner.

With these steps concluded, your Mailchimp account is now in sync with Looker Studio, harnessing the power of data visualization for your marketing campaigns.

Unleashing the Power of Mailchimp Metrics in Looker Studio

Once you've linked Mailchimp to Looker Studio, a myriad of metrics are at your disposal, offering sophisticated insights into your marketing efforts. Visualize the performance of your campaigns down to the granular level - from open rates to e-commerce transactions.

Here's how you can leverage the interplay of Mailchimp and Looker Studio:

• Campaign Analysis: Use "Campaign Id" and "Campaign Title" metrics for identifying top-performing initiatives and drill down into factors that led to success with "Unique Opens" and "Clicks Total".
• Engagement Tracking: Metrics like "Open Rate" and "Click Rate" help gauge subscriber engagement, while "Industry Open Rate" and "Industry Click Rate" provide a benchmark to measure against your peers.
• Subscriber Behavior: Understand how different segments react by examining "A - Last Open" vs. "B - Last Open" in A/B testing campaigns.
• Sales Correlation: The E-commerce metrics such as "Total Orders" and "Total Revenue" can reveal the direct impact of email marketing on sales figures for more ROI-focused analysis.

These and more metrics are outlined in detail at Catchr's Mailchimp Metrics listing, which serves as a comprehensive guide for your data-driven journey.

By unlocking the power of your data and tailoring it to your business needs, Looker Studio becomes an indispensable tool in your marketing toolkit, enabling strategic decisions powered by real-time data.

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