By the end of this tutorial, you will have comprehensive knowledge on how to visualize your Snapchat Ads marketing data using PowerBI. If you follow the steps carefully, you'll be able to create vibrant and informative dashboards that turn raw data into actionable insights.
How to connect your Snapchat Ads account to PowerBI
Add a source on Catchr
To begin, navigate to the Catchr homepage and click on Source found in the left sidebar. Proceed to click on Add a Source at the top-right corner of your screen.
Identify and select the Snapchat Ads platform before completing the identification process to synchronize your Catchr and Snapchat Ads accounts.
Create the request to transfer Snapchat Ads data to PowerBI
- Within Catchr, select API from the left-hand menu.
- For your export format, ensure it's set to "PowerBI".
- Under the "Source" tab, choose Snapchat Ads as the platform you want to pull data from.
- Choose the Snapchat Ads account whose data and KPIs you're interested in exporting. There's an option to select multiple accounts if necessary.
- Next, pick the metrics and dimensions for your data request. Feel free to select as many as you need.
- Warning: In case you are using any of Catchr's templates, make sure to select every dimension and metric as listed on the templates page. Upon doing it right, the template should automatically populate with your tailored data.
- Specify the time period for the data extract from Snapchat Ads, choosing either a set time frame or custom dates.
- If applicable, add any filters to your data request to refine the results.
- Then, include any specific options needed for the Snapchat Ads platform data request.
- With the setup complete, a URL for your data will be generated at the top of the page. If you wish, you can preview the data by clicking on "Preview".
- Copy the URL, because it will be the key to importing your Snapchat Ads data into PowerBI.
Import the Snapchat Ads data and KPI to PowerBI
In the PowerBI Desktop application, you'll be using the web data source to import your Catchr-generated data.
PowerBI Desktop
- Navigate to Get Data, then select Web.
- Stay in the basic mode and paste the data request URL you've copied from Catchr.
- Click OK and wait as PowerBI imports the data. This process might take a few minutes.
- After importation, apply any additional filters or edits with PowerBI Query Editor and start crafting your customized dashboard. Once satisfied, publish and share your dashboard with your necessary contacts.'
PowerBI Web App
Publish your dataset from PowerBI Desktop to use it in the PowerBI Web App. You can then access your reports and data sets online, enabling further analysis and report creation straight from your web browser.
As a final touch, bear in mind that by following these instructions, you're not just simplifying your data analysis process, but also capitalizing on the capability of PowerBI to combine disparate data sources into a coherent whole, hence allowing for more comprehensive strategic decisions.
Example of metrics you can use with the PowerBI Integration for Snapchat Ads
With PowerBI integration for Snapchat Ads, courtesy of Catchr, marketers can tap into a vast array of metrics to gauge their campaign's performance. Here’s how you might leverage some of these metrics:
- Spend and Impressions: Visualize your spending next to the number of impressions to gauge the efficiency of your ad spend.
- Swipe-Up Rate: Create a detailed analysis of which ads drive the most engagement by comparing swipe-up rates.
- Conversion Events: Determine ROI by correlating specific user actions, such as app installs or purchases, with their associated costs.
For a comprehensive list of all the fields available for your PowerBI reports, visit this detailed metric listing. This will provide you with the necessary data points to not only reflect past performance but also to predict future trends and prepare strategies accordingly.
