Connect Snapchat Ads to Power BI

Authorize Snapchat in Catchr with access to the intended ad accounts. In Catchr’s Power BI query builder, select spend, impressions, swipe-ups and the relevant conversion event and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping ad account, objective and attribution scope clear in the model.

Catchr includes spend, impressions, swipe-ups, video and attachment-view metrics, purchases, purchase value, and other conversion events. Campaign and ad-level information provides context for the results. Choose a focused set of fields for your objective rather than interpreting an unused conversion event as a failed campaign.

No. A swipe-up is an interaction with the ad. It does not prove that the destination loaded or that your website analytics recorded a session. Keep swipe-ups separate from tracked website activity when evaluating the journey from ad engagement to conversion.

A video-view metric and a completion metric have different qualifying rules. Catchr also exposes attachment-video metrics, which describe a different part of the ad experience. Compare like-for-like metrics across creatives and label whether the chart shows the main ad, its attachment, or completed playback.

Align the ad account, dates, conversion event, attribution windows, and reporting-time basis. Catchr exposes separate swipe-up, view, and SKAdNetwork conversion families; these are not interchangeable. Also check filters and whether recent conversions are still being processed before concluding that data is missing.

Use purchase value divided by spend, with a consistent currency and attribution basis. Confirm that the chosen purchase event is populated for the campaign and avoid mixing total purchase value with only one component of attributed purchases. Label this as attributed purchase ROAS rather than profit, because it does not subtract product or operating costs.

Yes. Add TikTok Ads to compare spend and outcomes across the two platforms. Align currencies and dates, and retain each platform’s engagement and conversion definitions. Adding their attributed purchases does not automatically remove sales claimed by both platforms.