Guide to connect Search Console to Looker Studio

Looker Studio is one of the most effective free tools for visualizing and analyzing your web performance data. If you want to track impressions, clicks, CTR, and average position from Google Search Console in Looker Studio, you can do it in just a few minutes.

There are two main ways to connect your Search Console data:

1. Using the native Google Search Console connector (free)
2. Using a partner connector like Catchr for advanced and automated reporting

Why connect your Google Search Console data to Looker Studio

Connecting Google Search Console (GSC) to Looker Studio helps you turn your SEO data into clear, visual reports. Instead of switching between the GSC interface and spreadsheets, you can centralize all your metrics (impressions, clicks, CTR, position, and queries) into a single dashboard.

With Looker Studio, you can:

• Monitor the performance of your website and individual pages over time.
• Visualize search queries, devices, and countries with interactive filters.
• Combine GSC data with GA4 or Google Ads for a complete view of acquisition.
• Automate your SEO reports and share them easily with clients or teams.

In short, connecting GSC to Looker Studio transforms raw search data into actionable SEO insights, saving you time and improving your visibility analysis.

Method 1: Connect Google Search Console using the native connector

The native Google connector is completely free and perfect for single-site users or basic SEO dashboards.

How it works

The native connector is provided directly by Google. Once you grant access, Looker Studio fetches verified property data from your Search Console account, allowing you to create reports with Site Impression and URL Impression tables. Your data updates automatically every day, so you always have the latest metrics.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Google Search Console
   • In the search bar, type Google Search Console.
   • From the list, select the native connctor.

3. Authorize your Google Search Console accounts in Looker Studio
   • Click Authorize to link your Google Search Console account with Looker Studio.

4. Choose a GSC site
   • Select your site, table and search type to include in your report.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your GSC data (impressions, clicks, CTR, and average position) will automatically load into Looker Studio and refresh daily.

Method 2: Connect Google Search Console to Looker Studio with Catchr

For agencies, SEO professionals, or anyone managing multiple properties, the Google Search Console Catchr connector provides more control and scalability.

How it works

Catchr connects directly to the official Google Search Console API. It allows you to gather data from multiple sites, filter by queries, pages, countries, or devices, and sync everything automatically with Looker Studio. You can even merge GSC with other data sources (GA4, Google Ads, or CRM) to build a unified marketing performance report.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Google Search Console
   • In the search bar, type Google Search Console.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Google Search Console accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Google Search Console and allow access to your ad accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Search Console metrics (including impressions, clicks, queries, countries, and devices) will refresh daily or on demand with Catchr.

Common Use Cases

Connecting Google Search Console to Looker Studio allows you to build advanced SEO dashboards and automate performance reporting.

• SEO specialists monitor organic traffic and CTR evolution across pages and queries.
• Agencies consolidate data from multiple clients into white-labeled dashboards.
• Marketing teams track branded vs non-branded search terms and top-performing landing pages.
• Website owners analyze how users discover their content and which queries drive clicks.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates for GSC:

• Search Console Global overview dashboard template
• Search Console Query dashboard template

Search Console Global overview dashboard template

Use the Search Console Global overview dashboard template to track all your key SEO KPIs (impressions, clicks, CTR, and average position) in one place.

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Search Console Query dashboard template

Explore the Search Console Query dashboard template to dive deeper into the keywords and pages driving traffic to your website.

Which method should you choose?

If you manage several domains or need to centralize client SEO data, the Catchr connector is the most scalable option. For smaller setups or basic site monitoring, the native Google connector works perfectly.

FAQ: Google Search Console and Looker Studio

Can I connect multiple Google Search Console properties?

‍Yes. The native connector supports one property per data source, while Catchr allows multiple properties in a single Looker Studio report.

Are Search Console data updates automatic?

‍Yes. Both connectors update automatically every day.

Can I combine Search Console with other platforms?

‍Absolutely. You can blend your GSC data with GA4, Google Ads, or CRM sources to analyze SEO alongside other acquisition channels.

What data can I access from Search Console in Looker Studio?

‍You can track impressions, clicks, CTR, position, queries, pages, countries, devices and more. Find the complete list of available GSC fields.

Is the native Search Console connector free?

‍Yes. The native Google connector is completely free. Catchr offers a free trial and advanced options for automation and multi-account management.

Making Google Search Console work with Looker Studio

Connecting your Search Console data to Looker Studio helps you understand your organic performance in a visual, actionable way. Whether you use the free Google connector or a partner like Catchr, you’ll gain better visibility into how people find your website, and use that insight to improve your SEO strategy.