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Home > Destinations > MCP > Zoho CRM

Ask your Zoho CRM data with Catchr MCP

Prepare your next client call with answers from Zoho CRM. Connect the client’s account through Catchr, then use ChatGPT or Claude to explore lead sources, review recorded conversions and compare campaign costs with budgets.

For freelancers and agencies, that means less report preparation and more time discussing what the CRM records show.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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Explore lead origins, campaign plans and customer geography

Build your analysis around Zoho CRM records and their available fields. Start with leads and deals, examine campaign budgets, or compare the countries recorded for leads and accounts.

01

Lead sources and recorded conversions

Group leads by Lead Source and Country to understand the mix entering the CRM. Use Converted Date Time and Converted Account to review recorded conversions for a selected group of leads.

Deals also include Lead Source and Campaign Source. Summarize these separately to discuss deal origins without assuming a lead-to-deal relationship.

02

Campaign budgets, costs and planned dates

Compare Actual Cost with Budgeted Cost for each Campaign Name. Add Campaign Owner, Start Date and End Date to make budget reviews useful for client conversations.

Expected Revenue and Expected Response describe expectations. Keep them clearly labeled when discussing campaign plans; they do not establish realized revenue or actual responses.

03

Lead and account geography

Review Leads Country alongside separate summaries of Accounts Billing Country and Shipping Country. These fields help agencies describe the geographic coverage recorded in a client’s CRM.

Keep lead country, billing country and shipping country distinct. Include missing values so the report shows where location information needs attention.

View all Zoho CRM metrics and dimensions

Choose how to work with your Zoho CRM data

A focused CRM analysis, an assembled client report and a Catchr MCP conversation serve different reporting needs. Choose the approach that fits the question and the way you want to share the answer.

Three ways to analyze Zoho CRM data with Catchr
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Starting pointA defined Zoho CRM questionA client reporting structureA question in ChatGPT or Claude
Useful taskReview leads by Lead SourcePresent lead mix and campaign budgetsAsk which campaigns exceed Budgeted Cost
Working formatA focused summary of selected recordsA Looker Studio report or spreadsheet exportAn answer using connected CRM data
Date definitionSpecify the relevant record dateLabel each section’s date basisState the date field and range in the prompt
Follow-up workRefine the field selection or groupingAdjust the report for client reviewAsk a follow-up about a source, country or campaign

Use a focused analysis to investigate lead origins, a report to present campaign costs and CRM summaries, and Catchr MCP to ask follow-up questions during preparation. Keep the account, date basis and field definitions consistent across each approach.

Zoho CRM to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
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Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
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Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
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Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
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Connect Catchr MCP to your AI assistant

Connect Zoho CRM in Catchr using OAuth and select the relevant client account. Choose ChatGPT or Claude through Catchr MCP, then start with a question about leads, deals, campaigns or accounts.

Specify the records, fields and dates you want to examine. For reporting destinations, you can also choose Looker Studio or a configured spreadsheet export.

Four Zoho CRM questions for your next client review

Replace the bracketed values with your client account, reporting dates and review thresholds. Each prompt defines a focused analysis and asks for missing information to remain visible.

PROMPT 01

Review conversions within a lead creation cohort

Using Catchr, examine Zoho CRM leads in [client account] with Created_Time between [start date] and [end date]. Group them by Lead Source and count distinct lead IDs. For each group, count leads with a populated Converted Date Time and show any recorded Converted Account values. Report missing sources separately. Label this as conversions recorded for the selected creation cohort, not all conversions occurring during the period.

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PROMPT 02

Find campaigns above their recorded budgets

Using Catchr, review Zoho CRM campaigns in [client account] with Start Date between [start date] and [end date]. Show Campaign Name, Campaign Owner, Start Date, End Date, Actual Cost and Budgeted Cost. Calculate Actual Cost minus Budgeted Cost and flag campaigns where the difference exceeds [amount threshold]. List missing cost or budget values separately instead of treating them as zero.

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PROMPT 03

Summarize the sources recorded on new deals

Using Catchr, examine Zoho CRM deals in [client account] with Created_Time between [start date] and [end date]. Count distinct deal IDs by Lead Source, then provide a separate breakdown by Campaign Source. Sort both summaries by record count and show missing values separately. Describe these as deal-source distributions without inferring revenue or matching deals to leads.

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PROMPT 04

Check account geography and missing country values

Using Catchr, review Zoho CRM accounts in [client account] with Created_Time between [start date] and [end date]. Produce separate counts of distinct account IDs by Billing Country and Shipping Country. Calculate the share of accounts missing each field and flag a field if its missing share exceeds [percentage threshold]. Keep billing and shipping geography separate in the summary.

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Questions about Zoho CRM reporting with Catchr MCP

How do I connect Zoho CRM to ChatGPT or Claude through Catchr?

Connect Zoho CRM in Catchr using OAuth, select the relevant account and choose ChatGPT or Claude through Catchr MCP. Start by naming the CRM records you want to review, such as leads or campaigns, and specify the fields and date range for your question.

Can I analyze lead sources and conversions?

Yes. Leads include Lead Source, Country, Converted Date Time and Converted Account. Define whether you want leads created during a period or conversions recorded during a period; these describe different populations. Deals can also be grouped by their own Lead Source and Campaign Source, but a lead-to-deal join is not established here.

Can campaign data show actual revenue or return on investment?

The available campaign fields support comparisons of Actual Cost and Budgeted Cost, alongside Expected Revenue and Expected Response. Expected Revenue is a planning value, so it cannot establish realized revenue or actual return on investment.

Which dates should I use in a Zoho CRM reporting question?

Use Created_Time to select records by when they were created. For campaign schedules, use Start Date or End Date; for recorded lead conversions, use Converted Date Time. Specify the date field explicitly. A creation-date field is not specified for purchase orders, so do not assume the same date filter applies.

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