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Home > Destinations > MCP > TikTok GMV

Ask your TikTok GMV Max data with Catchr MCP

Prepare your next client review with a clearer view of TikTok Shop campaign performance. Connect TikTok GMV to Catchr, then use ChatGPT or Claude through Catchr MCP to ask about cost, attributed gross revenue, SKU orders and ROI.

For freelancers and agencies, follow-up questions can focus on the campaigns, products, creatives or LIVE results that need attention.

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“Compare paid media performance across my client accounts and flag the biggest changes.”

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TikTok GMV
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Explore the numbers behind TikTok GMV Max performance

Start with campaign results, then investigate product performance and creative engagement. Keep each reporting level separate so your client report reflects what the metrics actually measure.

01

Campaign revenue, orders and spending

Review Cost, Net Cost, Gross Revenue, Orders (SKU), Cost per Order and ROI alongside Campaign Name and Campaign ID. Use these measures to explain how spending and attributed shop outcomes changed over a selected period.

Add Bid Type to distinguish Target ROI campaigns from Maximum delivery campaigns. Operation Status and schedule dates provide context for campaign activity; schedule start and end dates use UTC.

02

Product sales and paid engagement

Investigate products within a selected campaign using product names and product identifiers. Compare cost, gross revenue and SKU orders to identify products worth discussing with your client.

Use Product ad impressions, Product ad clicks, Product ad click rate and Ad conversion rate to examine paid engagement. These product measures exclude LIVE activity, so review LIVE results separately.

03

Video engagement and LIVE results

Review creative results using Creative Report ID and Video ID, with available video view rates from two seconds through full completion. Keep each campaign, product and post combination distinct when the same post appears in several places.

For LIVE reporting, examine LIVE Views, 10s LIVE Views, LIVE Follows and the corresponding cost-per-view measures. Retain product-card performance separately: product cards have no Video ID, and missing video metadata should not erase performance from your review.

View all TikTok GMV metrics and dimensions

Choose how to review TikTok GMV results

A focused campaign investigation, a recurring client report and a question through Catchr MCP serve different needs. Choose the approach that fits the client conversation you are preparing.

Ways to work with TikTok GMV data through Catchr
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Main taskInvestigate a GMV Max campaign or product.Present selected TikTok GMV results to a client.Ask ChatGPT or Claude about connected TikTok GMV data.
Starting pointSelect an account, campaign and reporting period.Select the account, destination and report fields.Connect the account and specify the question and period.
Useful measuresCost, SKU orders, gross revenue and ROI.Campaign totals and selected product or LIVE results.The supported measures relevant to each question.
Follow-up workNarrow the review to a product or creative.Adjust the report fields or reporting period.Ask a follow-up about a campaign, product or creative.
Reporting limitsKeep product and creative reporting levels distinct.Label SKU orders and attributed gross revenue clearly.Request explicit handling of missing metadata and unavailable fields.

Use a recurring report to present TikTok GMV performance consistently, and Catchr MCP to investigate questions that arise during preparation. Keep the same account, reporting period and metric definitions when comparing the answers.

TikTok GMV to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect TikTok GMV to Catchr using OAuth authorization and select the relevant advertiser account. Then connect your chosen AI destination, ChatGPT or Claude, through Catchr MCP.

Start with a question that names the account, date range and campaign or product you want to review. Ask for the available fields before requesting a more detailed breakdown.

Four TikTok GMV questions for your next client review

Replace the bracketed values with your client account, reporting dates and review thresholds. Each prompt gives you a concrete starting point for investigating GMV Max results.

PROMPT 01

Find campaigns that need an efficiency review

Using Catchr, compare TikTok GMV campaigns for [advertiser account] during [start date] to [end date] with [comparison start date] to [comparison end date]. Show Campaign Name, Campaign ID, Cost, Gross Revenue, Orders (SKU), Cost per Order and ROI for each period. Flag campaigns with Cost above [spend threshold] and ROI below [ROI threshold]. Include Bid Type and distinguish observed changes from possible explanations.

Copy prompt
PROMPT 02

Review product spending and order results

Using Catchr, review products in [campaign ID] for [advertiser account] from [start date] to [end date]. Show each product identifier and available product name with Cost, Gross Revenue, Orders (SKU), Product ad impressions, Product ad clicks and Ad conversion rate. Rank products by Cost and flag those above [spend threshold] with fewer than [SKU order threshold] orders. State that the product engagement and conversion-rate measures exclude LIVE.

Copy prompt
PROMPT 03

Identify creatives with weak video retention

Using Catchr, inspect the available creative reporting fields for [advertiser account] and [campaign ID] from [start date] to [end date]. For video rows, show Creative Report ID, Video ID and the available 2-second, 6-second, 25%, 50%, 75% and 100% ad video view rates. Flag full-completion rates below [completion-rate threshold]. Keep campaign, product and post combinations distinct, list product-card rows separately, and identify missing metadata without inventing video details.

Copy prompt
PROMPT 04

Compare LIVE viewing costs and engagement

Using Catchr, compare available TikTok GMV LIVE results for [advertiser account] during [start date] to [end date] with [comparison start date] to [comparison end date]. Show LIVE Views, 10s LIVE Views, LIVE Follows, Cost per LIVE View and Cost per 10s LIVE View. Report changes between periods and flag Cost per 10s LIVE View above [cost threshold]. Keep these results separate from product ad clicks and impressions, and identify any unavailable measures.

Copy prompt

TikTok GMV reporting through Catchr MCP: common questions

How do I connect TikTok GMV to ChatGPT or Claude?

Authorize TikTok GMV in Catchr using OAuth, select the relevant advertiser account, and connect ChatGPT or Claude through Catchr MCP. Include the account, date range and campaign in your first reporting question to define the scope clearly.

What do Gross Revenue and Orders (SKU) measure?

Gross Revenue is the value of TikTok Shop orders attributed to your campaign, including the amount paid by the buyer and TikTok Shop platform subsidies, in the ad account currency. Orders (SKU) counts individual SKU orders completed during the GMV Max campaign; it is not a count of unique customers.

Can I combine product engagement metrics with LIVE results?

Review them separately. Product ad impressions, Product ad clicks, Product ad click rate and Ad conversion rate exclude LIVE. Use LIVE Views, 10s LIVE Views, LIVE Follows and LIVE cost-per-view measures for the LIVE portion of your report.

Why can creative performance appear without video or creator details?

Performance can be available even when video metadata is missing. Video ID may use a post identifier when video metadata is unavailable, while product cards have no Video ID. Creator names may also be unavailable because of account access; a shop display name should not be used as a substitute. Video preview and cover URLs are temporary.

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