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Home > Destinations > MCP > Spotify Ads

Ask your Spotify Ads data with Catchr MCP

Prepare for client calls with answers about Spotify Ads campaign delivery, engagement and listening performance. Connect your account to Catchr, choose ChatGPT or Claude through Catchr MCP, and ask questions using your connected data.

For freelancers and agencies, that means turning campaign spend, ad completion and paid-listen results into focused client discussions.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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Spotify Ads
Google Ads
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Used by the world's leading companies

From campaign delivery to completed listens

Build your Spotify Ads review around campaigns, ad sets and ads. Use campaign objectives and statuses to frame the results, then explore delivery, engagement and the listening metrics applicable to your campaigns.

01

Campaign delivery and spending

Review Spend, Impressions, Reach and ECPM alongside campaign names, objectives and statuses. Use these measures to explain how much was spent, how often ads were served and how many unique users received them.

Spend is supplied in micros: divide it by 1,000,000 before presenting it in standard currency units. Spotify Ads API impressions count exact delivery, which can differ from the interface's impressions delivered within budgets.

02

Ad engagement and playback

Compare Clicks and CTR with Starts, Midpoints and Completes to explore both click response and playback. Use ad names, brand names and taglines to identify the ads you want to discuss with a client.

Include clickthrough URLs and landing page domains when reviewing destinations. Ad statuses and reject reasons also help you prepare a separate list of ads that need attention.

03

Paid listens and artist listening

For active audio/CPCL campaigns, examine Paid Listens, Paid Listens Reach and ECPL. Paid Listens counts listens where the user did not skip the ad; ECPL represents the average cost per 1,000 completed listens. Paid Listens Frequency applies to CPCL campaigns.

For artist listening analysis, review Unique Listeners and Streams per Listener. These describe users who listened to the artist after hearing or seeing an ad and their average number of artist streams.

View all Spotify Ads metrics and dimensions

Choose how to review Spotify Ads performance

A focused campaign analysis, a recurring client report and a question through Catchr MCP serve different reporting needs. Choose the approach that fits the conversation you need to have about Spotify Ads.

Ways to work with Spotify Ads data through Catchr
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Main taskInvestigate Spotify Ads performancePrepare a recurring client reviewAsk a specific performance question
Starting pointA campaign or ad to examineSelected metrics and report layoutA question in ChatGPT or Claude
Delivery reviewCompare spend, impressions and reachPresent delivery figures togetherRequest a ranked campaign summary
Listening reviewExamine applicable CPCL metricsInclude a paid-listen reporting sectionAsk which campaigns exceed an ECPL threshold
Client preparationExplore an observed performance differenceOrganize results in Looker Studio or a spreadsheetRequest talking points grounded in queried results

Use a report to give clients a consistent view of Spotify Ads results. Use Catchr MCP to explore follow-up questions about campaign costs, playback or paid listens, with the account, period and metrics specified in your request.

Spotify Ads to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect Spotify Ads to Catchr using OAuth authorization and select the accounts you want to work with. Choose ChatGPT or Claude through Catchr MCP, then start with a question about a specific client's campaigns.

Include the reporting period and the measures you need. For paid-listen questions, specify the applicable audio/CPCL campaigns so the answer uses relevant metrics.

Four Spotify Ads questions for your next client review

Use these prompts to review delivery, compare ad engagement, examine paid-listen costs or check rejected ads. Replace the bracketed values with your client's account, reporting dates and review criteria.

PROMPT 01

Prepare a campaign delivery summary

Using Catchr, which Spotify Ads campaigns in [account] spent the most from [start date] to [end date]? Show campaign ID, name, objective and status with Spend, Impressions, Reach and ECPM. Convert Spend from micros by dividing by 1,000,000 and rank campaigns by converted spend. Draft client talking points based on the returned results, without summing campaign reach into an account-wide unique audience.

Copy prompt
PROMPT 02

Compare ad clicks and playback

Using Catchr, how did Spotify Ads in [account] compare on click response and playback from [start date] to [end date]? Show ad ID, ad name, Impressions, Clicks, CTR, Starts, Midpoints and Completes for ads with at least [minimum impressions] impressions. Calculate Completes divided by Starts where Starts is greater than zero, label it as a calculated completion ratio, and identify ads worth reviewing based on CTR and that ratio.

Copy prompt
PROMPT 03

Review paid-listen costs

Using Catchr, which active Spotify Ads audio/CPCL campaigns in [account] exceeded [ECPL threshold] from [start date] to [end date]? Show campaign names with ECPL, Paid Listens, Paid Listens Reach and Paid Listens Frequency. Explain ECPL as cost per 1,000 completed listens, rank qualifying campaigns by ECPL, and flag missing metrics without treating them as zero.

Copy prompt
PROMPT 04

Prepare a rejected-ad review

Using Catchr, which Spotify Ads ads in [account] have an Ad Status of REJECTED? List ad ID, ad name, brand name, reject reason, clickthrough URL and landing page domain. Group the results by the returned reject reason, identify missing reasons, and prepare a review checklist for the client without inferring causes that the data does not state.

Copy prompt

Spotify Ads reporting through Catchr MCP: common questions

How do I connect Spotify Ads to Catchr MCP?

Authorize Spotify Ads in Catchr using OAuth, select the relevant accounts, and choose ChatGPT or Claude through Catchr MCP. Start by specifying the account, reporting period and campaign or ad metrics you want to review.

Why can Spotify Ads impressions differ from the interface?

The API reports exact impressions, while the Spotify Ads interface reports impressions delivered within budgets. Keep that distinction in your client report when comparing Catchr results with figures shown in the interface.

How should I display Spotify Ads Spend in a client report?

Spend is supplied in micros, meaning the amount is multiplied by 1,000,000. Divide the returned value by 1,000,000 before displaying it in standard currency units, and make that conversion explicit in your reporting request.

Which campaigns support paid-listen reporting?

Paid Listens, Paid Listens Reach and ECPL apply to active audio/CPCL campaigns. Paid Listens Frequency applies to CPCL campaigns. ECPL measures average cost per 1,000 completed listens; do not interpret it as cost per single listen or treat unavailable values as zero.

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