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Home > Destinations > MCP > AdRoll

Ask your AdRoll data with Catchr MCP

Prepare your next client call with answers from your connected AdRoll data. Use Catchr MCP in ChatGPT or Claude to explore cost, conversions, revenue and visitor engagement.

For freelancers and agencies, it starts with connecting AdRoll, selecting the relevant accounts and choosing your AI destination. Then ask a focused performance question and use the results to guide your client review.

AI assistant Connected

“Compare paid media performance across my client accounts and flag the biggest changes.”

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AdRoll
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Used by the world's leading companies

Bring AdRoll performance and campaign context into your analysis

Build your review around advertising efficiency, reported revenue and visitor engagement. AdRoll also provides campaign and ad group details that can add context where the requested field combinations are supported.

01

Review advertising cost and conversion efficiency

Use Cost, Impressions, Clicks, CTR, CPC and CPM to examine delivery and traffic efficiency. Add Conversions and CPA to see how conversion results compare with spending.

Compare selected reporting periods to identify changes worth discussing with your client. Keep Click CPA separate from CPA so the review preserves the distinction between those reported metrics.

02

Examine revenue alongside campaign context

Review Revenue, Click Revenue and View Revenue to understand the revenue figures returned by AdRoll. Present these measures separately rather than assuming they can be added together.

Campaign EID, Channel, Currency, Budget, Start Date and End Date provide useful planning context. Check supported field combinations before requesting a campaign breakdown, and keep different currencies separate in financial comparisons.

03

Look beyond clicks at visitor engagement

Explore New Visitors, Engaged Visitors, Bounced Visitors, Non Bounced Visitors and Bounce Rate to assess the visitor outcomes reported by AdRoll. New Visitor Cost and Engaged Visitor Cost add a cost perspective to that review.

Use these measures to investigate whether a change in traffic volume comes with a change in engagement. Turn the findings into questions for your client review without assuming what caused the movement.

View all AdRoll metrics and dimensions

Choose how to work with your AdRoll data

A focused AdRoll analysis, a recurring client report and a question through Catchr MCP serve different needs. Choose the approach that fits the decision you need to make.

Three ways to use connected AdRoll data through Catchr
CriterionSource-focused analysisAssembling reportsQuerying through Catchr MCP
Best fitInvestigate an AdRoll performance question.Present recurring AdRoll results to clients.Ask a focused question in ChatGPT or Claude.
Starting pointSelect an account, period and metrics.Choose a destination and report fields.Connect AdRoll and select the relevant accounts.
Useful measuresCost, CPA and visitor engagement.Cost, conversions and revenue.The supported AdRoll fields needed for the question.
Working formatA targeted comparison of selected results.A structured view in Looker Studio or a spreadsheet.A conversational request with follow-up questions.
Data accessRequest the data needed for the investigation.Looker Studio queries on demand; configured exports follow a schedule.Query connected marketing data through Catchr.

Use a report to keep your client review consistent, then ask Catchr MCP about specific AdRoll changes that need explanation. A focused question about CPA, revenue or engaged visitors can help shape the next discussion.

AdRoll to MCP pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Connect Catchr MCP to your AI assistant

Connect AdRoll to Catchr using OAuth2 and select the client accounts you want to work with. Choose ChatGPT or Claude through Catchr MCP as your destination, then start with an account, a reporting period and a clear question about AdRoll performance.

Four AdRoll questions for your next client review

Replace the bracketed values with your client account, dates and review thresholds. Each prompt defines a focused task and asks for evidence you can check before using it in a client conversation.

PROMPT 01

Explain a change in conversion efficiency

Using Catchr, how did AdRoll conversion efficiency change for [advertiser account] between [previous date range] and [current date range]? Compare Cost, Conversions, CPA, Clicks and CPC. Show the values for both periods and their percentage changes, flag a CPA increase above [percentage threshold], and distinguish observed changes from possible explanations. Mark percentage changes as unavailable when the comparison value is zero.

Copy prompt
PROMPT 02

Prepare a revenue review

Using Catchr, what do the AdRoll revenue figures show for [advertiser account] during [date range]? Retrieve Cost, Revenue, Click Revenue and View Revenue. Present the revenue measures separately without adding them together. Check whether Campaign EID, Campaign Channel and Campaign Currency support a breakdown with these metrics; use it if supported, otherwise explain the limitation and return the available totals. Keep different currencies separate and draft three client discussion points based on the results.

Copy prompt
PROMPT 03

Investigate visitor engagement

Using Catchr, did visitor engagement improve for AdRoll [advertiser account] between [previous date range] and [current date range]? Compare New Visitors, Engaged Visitors, Bounced Visitors, Non Bounced Visitors, Bounce Rate, New Visitor Cost and Engaged Visitor Cost. Show the reported values side by side, flag an increase in Engaged Visitor Cost above [percentage threshold], and identify follow-up questions without claiming that the data proves a cause.

Copy prompt
PROMPT 04

Check campaign details before a planning call

Using Catchr, which AdRoll campaigns for [advertiser account] have a Campaign End Date within [review date range]? List Campaign EID, Campaign Channel, Campaign Budget, Campaign Currency, Campaign Start Date, Campaign End Date and Campaign KPI Global. Group the list by channel, sort it by end date and identify missing values. Keep budgets in their original currencies and prepare a short list of campaign details to confirm with the client.

Copy prompt

Questions about using AdRoll with Catchr MCP

What AdRoll questions can I ask through Catchr MCP?

You can compare cost and conversion efficiency, review Revenue alongside Click Revenue and View Revenue, or investigate visitor engagement. Include the advertiser account and reporting period in your question, and check supported field combinations before asking for campaign or ad group breakdowns.

How do I connect AdRoll to ChatGPT or Claude?

Connect AdRoll in Catchr using OAuth2, select the relevant client accounts and choose ChatGPT or Claude through Catchr MCP. Start with a specific request, such as comparing Cost, Conversions and CPA across two reporting periods.

Can I include campaign and ad group details in my review?

AdRoll fields include campaign identifiers, channels, budgets, currencies and start and end dates, plus ad group names, statuses and active flags. Check that the requested combination is supported before pairing these details with performance metrics.

Will asking about AdRoll performance change my campaigns?

Reporting queries do not modify your AdRoll campaigns or source data.

Talk with your marketing data

Connect your sources to Catchr, add the MCP server to your AI assistant, and ask about the work that matters now.

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