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Connect Outbrain DSP to ChatGPT

Connect Outbrain DSP to ChatGPT and ask about any metrics or dimensions using current integrations data. No CSV exports or manual campaign summaries.

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How to connect Outbrain DSP to ChatGPT ?

Three steps to your first source-aware prompt.

Step one

Authorize the Outbrain DSP account in Catchr

Select Outbrain DSP, sign in, and choose the client or business accounts you want to connect.

Client A · Connected sources
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HubSpot 1 CRM portal Connected
Step two

Add the Catchr MCP from official ChatGPT store

Configure the Catchr remote MCP connection in ChatGPT using the connector details from Catchr.

Step three

Choose, adapt, and run a prompt.

Replace account, period, KPI target, and threshold variables before you ask ChatGPT.

A simple client question should not trigger an hour of data prep.

“Why did CPA rise?” sounds simple. The answer is usually buried across exports, formulas, filters, and tabs before the analysis can even start.

Pull another CSV

Choose the right account, date range, breakdowns, and fields. Then wait for the file and do it again when the question changes.

Rebuild the context

Rename columns, fix formats, join tabs, and check formulas before you can trust the comparison.

Summarize it by hand

Turn the numbers into a client-ready answer, then repeat the whole process for the inevitable follow-up.

Ask the account. Get to the explanation.

Catchr MCP gives ChatGPT access to the marketing accounts you select, so each follow-up starts with the same marketing context instead of a new manual export.

The hard way

Prepare data before every question.

  • Export files from the marketing platform
  • Reformat and reconcile columns
  • Rebuild the analysis for each follow-up
The Catchr way

Connect once. Keep asking.

  • Select the right accounts and data
  • Ask in the language your team already uses
  • Investigate with follow-up questions

Twelve Outbrain DSP prompts for analyzing real account data.

Choose your role, open a workflow, then replace the bracketed variables before pasting the prompt into ChatGPT. Every prompt asks for evidence, limits, and a concrete output.

Agency promptCopy prompt
Multi-Account DSP Health Command Center
Using the Catchr MCP, pull Outbrain DSP data for [List of Client Account Names/IDs] over [Period] and compare it with [Comparison Period]. For each account, report Account Delivery Status, Total Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Bounce Rate, and % Viewable Impressions. Flag accounts with stopped or limited delivery, material performance deterioration, weak post-click quality, or low viewability against [Client Targets or Historical Baseline]. Rank the accounts by urgency and give the consultant one evidence-based action for every account requiring attention.
Client-Ready Native Inventory Review
Using the Catchr MCP, analyze Outbrain DSP performance for [Client Account Name/ID] over [Period], broken down by Campaign Name, Publisher, Placement, Placement Type, Device, and Environment. Compare Total Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Bounce Rate, Pageviews per Visit, and % Viewable Impressions with [Comparison Period]. Identify the inventory combinations driving efficient reach and engaged visits, isolate placements consuming spend with weak engagement or viewability, and produce a plain-English client brief with wins, risks, and three prioritized optimization actions.
Budget, Bid and Delivery Risk Scan
Using the Catchr MCP, review Outbrain DSP campaigns and ad groups across [List of Client Accounts] as of [Review Date] and over [Performance Period]. Use Campaign Delivery Status, Ad Group Delivery Status, Ad Group State, Ad Group Daily Budget, Ad Group Bid, Ad Group Bidding Type, Ad Group Start Date, Ad Group End Date, Ad Group Frequency Capping, Total Spend, Yesterday Spend, Impressions, Clicks, and CTR. Identify stalled delivery, pacing risk, spend concentration, bids that appear misaligned with delivery, and groups nearing their end date without sufficient activity. Return a client-by-client alert list with severity, supporting evidence, and the next action to take.
Morning Client Priority Queue
Using the Catchr MCP, pull Outbrain DSP results for [List of Client Account Names/IDs] for [Today or Month to Date] and compare them with [Baseline Period]. For each client, review Account Delivery Status, Campaign Delivery Status, Total Spend, Yesterday Spend, Impressions, Clicks, CTR, Avg. CPC, Visits, Bounce Rate, and % Viewable Impressions. Flag stopped delivery, abnormal spend, engagement decline, and viewability risk, then rank clients by urgency and budget exposure. Give me one sentence on what changed and the first task I should complete today for each priority client.
Monthly Client DSP Performance Story
Using the Catchr MCP, pull Outbrain DSP data for [Client Account Name/ID] for [Reporting Period] and [Previous Period]. Summarize Total Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Bounce Rate, Pageviews per Visit, Avg. Cost per Non-Bounced Visit, and % Viewable Impressions, then explain the most important changes by Campaign Name, Publisher, Placement Type, and Device. Write a concise client-ready report covering what improved, what declined, the evidence behind each conclusion, and the optimization priorities for [Next Period], without claiming conversion or revenue outcomes that are not present in the connector.
Video Creative Completion Optimizer
Using the Catchr MCP, analyze Outbrain DSP video activity for [Client Account Name/ID] over [Period] by Campaign Name, Ad Group Name, Creative Title, Creative Video Asset Id, Publisher, Device, and Environment. Use Video Start, Video Progress 3s, Video First Quartile, Video Midpoint, Video Third Quartile, Video Complete, Avg. CPV, Avg. CPCV, Total Spend, Impressions, and % Viewable Impressions. Calculate progression and completion rates where denominators are available, identify the stages and creatives with the largest audience drop-off, and create a prioritized test plan covering hooks, length, format, placement, and device targeting.
Post-Click Shopping Quality Diagnostic
Using the Catchr MCP, analyze Outbrain DSP traffic for [Account Name/ID] over [Period] and compare it with [Comparison Period]. Break down Total Spend, Clicks, CTR, Visits, New Users, Returning Users, Bounce Rate, Non-Bounced Visits, Pageviews, Pageviews per Visit, Time on Site, Avg. Cost per Visit, Avg. Cost per Non-Bounced Visit, and Avg. Cost per Pageview by Campaign Name and Ad Group Name. Rank campaigns by their ability to generate engaged site visits, flag paid traffic that is cheap but low quality, and recommend specific budget, audience, or landing-page tests. Do not infer purchases, revenue, or ROAS because those fields are not available in this connector.
Native Creative Engagement Winner Finder
Using the Catchr MCP, compare Outbrain DSP creatives for [Account Name/ID] over [Period] using Creative Title, Creative Description, Creative Call To Action, Creative Brand Name, Creative Type, Creative Image Url, Creative Image Width, Creative Image Height, Ad State, Impressions, Clicks, CTR, Visits, Bounce Rate, Pageviews per Visit, and Time on Site. Apply [Minimum Impression or Spend Threshold] before judging performance, separate proven winners, promising tests, and underperformers, and identify recurring title, CTA, image-format, and creative-type patterns. Recommend which creatives to scale, refresh, or stop and propose three concrete native-ad tests.
Publisher and Device Traffic Quality Map
Using the Catchr MCP, pull Outbrain DSP data for [Account Name/ID] over [Period], segmented by Publisher, Placement, Placement Type, Device, Operating System, Environment, Country, and State / Region. Compare Total Spend, Impressions, Clicks, CTR, Avg. CPC, Visits, Bounce Rate, Pageviews per Visit, Avg. Cost per Non-Bounced Visit, and % Viewable Impressions across segments. Build a traffic-quality map that highlights where engaged shoppers are being acquired efficiently and where spend is producing low-viewability or high-bounce visits, then recommend exclusions, bid adjustments, or budget reallocations with the data behind each action.
DSP Extraction and Record Integrity Audit
Using the Catchr MCP, audit Outbrain DSP data for [Account Name/ID or All Connected Accounts] over [Period] using Extracted Date, Date, Account Id, Campaign Id, Ad Group Id, Ad Id, Creative Id, Campaign Delivery Status, Total Spend, Impressions, Clicks, CTR, Visits, and Pageviews. Detect stale extraction timestamps, missing dates or identifiers, duplicate dimensional records, gaps in daily coverage, negative metrics, Clicks above Impressions, and CTR values that do not reconcile with clicks and impressions within [Tolerance]. Return an exception table with account, date, entity IDs, failed rule, observed values, severity, and recommended validation step.
Viewability Reconciliation Monitor
Using the Catchr MCP, validate Outbrain DSP viewability for [Account Name/ID or All Connected Accounts] over [Period], grouped by Date, Campaign Name, Publisher, Placement, Placement Type, Device, and Environment. Reconcile Impressions with Measurable Impressions and Not-Measurable Impressions, then reconcile Measurable Impressions with Viewable Impressions and Not-Viewable Impressions. Compare those counts with % Measurable Impressions, % Viewable Impressions, Impression Distribution (Viewable), Impression Distribution (Not-Viewable), and Impression Distribution (Not-Measurable) within [Tolerance]. Flag missing, impossible, or inconsistent values and quantify the affected spend and impression volume for each issue.
Daily DSP Outlier Detection
Using the Catchr MCP, pull at least [Lookback Period, e.g., 90 days] of daily Outbrain DSP data for [Account Name/ID or List of Accounts], segmented by Account Name, Campaign Name, Publisher, Placement Type, Device, and Country. Monitor Total Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Bounce Rate, Pageviews per Visit, and % Viewable Impressions. Compare each day with its trailing [Baseline Window, e.g., 28-day] mean and standard deviation, flag deviations beyond [Outlier Threshold, e.g., 2 standard deviations], and classify each outlier as likely data-quality, delivery, inventory-mix, or genuine performance change with the supporting cross-metric evidence and recommended investigation.
Replace [variables] Facts ≠ hypotheses Action + follow-up metric

Outbrain DSP to ChatGPT FAQs

Clear answers for marketers comparing connectors, data sources, reporting workflows, and dashboard setup.

What Outbrain DSP data can ChatGPT analyze through Catchr?

ChatGPT can query connected Outbrain DSP data for campaign delivery, spend, conversion, and revenue reporting.

Representative measures include Total Spend, Media Spend, Impressions, Clicks, and CTR. Useful breakdowns include Campaign Name, Ad Group Name, Ad Label, Publisher, and Placement. The exact field set depends on the selected dataset and compatible reporting reporting level.

How granular can Outbrain DSP analysis be in ChatGPT?

The available detail depends on the fields returned for the selected dataset. Useful breakdowns include Campaign Name, Ad Group Name, Ad Label, Publisher, and Placement.

Ask ChatGPT to state the reporting level it used and keep incompatible levels separate before calculating totals, rates, or comparisons.

Can ChatGPT find efficiency and budget opportunities in Outbrain DSP?

Yes. ChatGPT can rank campaigns, products, audiences, or placements against your efficiency and volume targets. Relevant fields include Total Spend, Media Spend, Impressions, Clicks, and CTR.

Set the business target, comparison period, and minimum volume before requesting priorities or recommendations.

Can ChatGPT diagnose targeting, creative, or conversion issues in Outbrain DSP?

Yes. ChatGPT can isolate the campaign, creative, audience, placement, product, or search term behind a performance change. Useful breakdowns include Campaign Name, Ad Group Name, Ad Label, Publisher, and Placement.

Ask it to separate observed data, possible explanations, and the next validation step so an unusual value is not presented as a proven cause.

What types of prompts work best for Outbrain DSP analysis?

Strong prompts name the action, account or entity, date range, comparison, and KPI or threshold.

  • Monitor: “Multi-Account DSP Health Command Center”
  • Diagnose: “Post-Click Shopping Quality Diagnostic”
  • Find opportunities: “Publisher and Device Traffic Quality Map”
  • Report: “Client-Ready Native Inventory Review”

Can I combine Outbrain DSP with other data sources in ChatGPT?

Yes, when the other sources are also connected to Catchr. Useful combinations include analytics, commerce, CRM, or other advertising sources.

Align dates, currencies, identifiers, and definitions first. If the sources cannot be joined reliably, ask for a side-by-side comparison rather than a single attributed result.

Can I analyze multiple accounts or campaigns together?

Yes, provided each one is connected and available through Catchr MCP. Ask for separate results first, then create the combined view.

Specify the currency, timezone, objective, attribution window, and KPI target. This keeps one large entity or a definition mismatch from distorting the comparison.

What do I need to connect Outbrain DSP to ChatGPT with Catchr?

You need access that can authorize and view the relevant Outbrain DSP data, a Catchr workspace with the source connected, and Catchr MCP enabled in ChatGPT.

After selecting the required entities, you can ask questions in natural language without preparing a new CSV export for each analysis.

How recent is the Outbrain DSP data, and how much history can I analyze?

ChatGPT analyzes the records returned through the connected Catchr source; it should not assume the data is real time. Freshness and historical coverage can vary by dataset, field, selected period, and source API limits.

Ask it to state the latest campaign or reporting date and the attribution window used, together with the timezone, requested period, and any missing intervals before interpreting a trend.

Can ChatGPT change anything in Outbrain DSP through Catchr?

No. Catchr MCP provides Outbrain DSP data for analysis; it does not give ChatGPT permission to change campaigns, bids, budgets, targeting, or ads.

Use the result to prepare an action plan, then make operational changes in Outbrain DSP. Review the supporting figures before acting on the recommendation.

How much does it cost to connect marketing data to ChatGPT with Catchr?

Catchr MCP is included in every standard plan—there is no separate fee for the ChatGPT integration. The Starter plan begins at $20 per month when billed annually, or $24 when billed monthly.

It includes 3 platforms, 10 accounts, unlimited users, and unlimited requests. Larger plans increase the number of platforms and accounts available. See Catchr pricing

‍Can I try the ChatGPT integration before choosing a plan?

Yes. Catchr offers a 14-day free trial with no credit card required.

You can use the trial to connect your marketing sources, authorize Catchr MCP in ChatGPT, and test questions using your own data before subscribing.

Still have a question ? 

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