Home > Destinations > ChatGPT > Amazon Ads

Connect Amazon Ads to ChatGPT

Connect Amazon Ads to ChatGPT and ask about any metrics or dimensions using current integrations data. No CSV exports or manual campaign summaries.

Looker Studio
Power BI
Google Sheets
BigQuery
Snowflake

Trusted by marketing teams that talk to data everyday

How to connect Amazon Ads to ChatGPT ?

Three steps to your first source-aware prompt.

Step one

Authorize the Amazon Ads account in Catchr

Select Amazon Ads, sign in, and choose the client or business accounts you want to connect.

Client A · Connected sources
5 sources ready
Meta Ads 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Add the Catchr MCP from official ChatGPT store

Configure the Catchr remote MCP connection in ChatGPT using the connector details from Catchr.

Step three

Choose, adapt, and run a prompt.

Replace account, period, KPI target, and threshold variables before you ask ChatGPT.

A simple client question should not trigger an hour of data prep.

“Why did CPA rise?” sounds simple. The answer is usually buried across exports, formulas, filters, and tabs before the analysis can even start.

Pull another CSV

Choose the right account, date range, breakdowns, and fields. Then wait for the file and do it again when the question changes.

Rebuild the context

Rename columns, fix formats, join tabs, and check formulas before you can trust the comparison.

Summarize it by hand

Turn the numbers into a client-ready answer, then repeat the whole process for the inevitable follow-up.

Ask the account. Get to the explanation.

Catchr MCP gives ChatGPT access to the marketing accounts you select, so each follow-up starts with the same marketing context instead of a new manual export.

The hard way

Prepare data before every question.

  • Export files from the marketing platform
  • Reformat and reconcile columns
  • Rebuild the analysis for each follow-up
The Catchr way

Connect once. Keep asking.

  • Select the right accounts and data
  • Ask in the language your team already uses
  • Investigate with follow-up questions

Twelve Amazon Ads prompts for analyzing real account data.

Choose your role, open a workflow, then replace the bracketed variables before pasting the prompt into ChatGPT. Every prompt asks for evidence, limits, and a concrete output.

Agency promptCopy prompt
Cross-Client Amazon Ads Health Scan
Using the Catchr MCP, pull Amazon Ads performance for [List of Client Accounts] over [Period] and compare it with [Comparison Period]. For each account, summarize Cost, Sales, Purchases, Units Sold, Impressions, Clicks, Click Through Rate, and ROAS, using only field combinations supported by the relevant Amazon Ads report. Score each account against [Client ROAS Target], [Maximum Cost Growth], and [Minimum Sales Target], label it Healthy, Watch, or Critical, explain the data-backed reason for every Watch or Critical label, and return a ranked list of the accounts the consultant should review first today.
Client Growth and Efficiency Review
Using the Catchr MCP, analyze Amazon Ads results for [Client Account Name/ID] over [Period] versus [Comparison Period]. Break down Campaign Name, Advertised ASIN or Sponsored Product Ad ASIN, Cost, Sales, Purchases, Units Sold, ROAS, and Sponsored Product ACOS Clicks 14d; where Sponsored Brands data is available, also report Sales New To Brand 14d and Orders New To Brand 14d. Keep incompatible ad-product fields in separate sections, identify the campaigns and products driving growth or efficiency decline, and write a client-ready review with three wins, three risks, and one specific next action for each risk.
Multi-Account Budget Pacing Watchlist
Using the Catchr MCP, review Amazon Ads budget pacing for [List of Client Accounts] from [Period Start] through [As-of Date]. Use Campaign Name, Campaign Status, Campaign Budget Amount or Sponsored Product Campaign Daily Budget, Date, and Cost to compare actual spend with a straight-line pacing plan based on [Approved Budget or Daily Budget]. Flag campaigns projected to overspend or underspend by more than [Pacing Threshold %], quantify the projected variance by account, and produce a prioritized watchlist with the budget action, owner, and client-facing explanation recommended for each issue.
Morning Client Priority Queue
Using the Catchr MCP, pull Amazon Ads data for [List of Client Accounts] for [Today or Recent Period] and compare it with [Baseline Period]. For each client, review Cost, Sales, Purchases, Units Sold, ROAS, Click Through Rate, Sponsored Product Cost Per Click, and Campaign Status against [Client KPI Targets]. Flag sudden efficiency deterioration, stalled delivery, or unusual spend movement, rank the clients by urgency and estimated business impact, and give me one concise explanation plus the first account-level action to investigate for each priority.
Monthly Amazon Ads Client Report
Using the Catchr MCP, pull Amazon Ads performance for [Client Account Name/ID] for [Reporting Period] and [Previous Period]. Summarize Cost, Impressions, Clicks, Click Through Rate, Purchases, Sales, Units Sold, ROAS, and Sponsored Product ACOS Clicks 14d, then break the material changes down by Campaign Name and Advertised ASIN or SKU where supported. Write a concise client-ready report in plain English covering what improved, what declined, which campaigns or products caused the change, the limitations of Amazon Ads attribution, and the three priorities recommended for [Next Period].
Keyword and Target Bid Backlog
Using the Catchr MCP, analyze Amazon Ads keyword and targeting performance for [Client Account Name/ID] over [Period]. Use Keyword or Sponsored Product Keyword Text, Match Type, Keyword Bid or Sponsored Product Keyword Bid, Targeting Text, Sponsored Product Target Bid, Clicks, Cost, Purchases, Sales, ROAS, and Sponsored Product ACOS Clicks 14d where compatible. Compare each item with [Minimum Clicks], [Target ROAS], and [Maximum ACOS], diagnose whether the issue is weak conversion, inefficient cost, low volume, or insufficient evidence, and create a freelancer-friendly backlog ranked by expected impact and effort with the proposed bid or targeting test, success metric, and review date.
ASIN Advertising Profitability Map
Using the Catchr MCP, pull Amazon Ads performance for [Account Name/ID] over [Period] by Advertised ASIN and Advertised SKU, or the corresponding Sponsored Product Ad ASIN and SKU fields supported by the report. Summarize Cost or Sponsored Product Spend, Sales, Purchases, Units Sold, ROAS, and Sponsored Product ACOS Clicks 14d, then compare each product with [Target ROAS], [Maximum ACOS], and [Minimum Purchase Volume]. Classify every ASIN as Scale, Maintain, Fix, or Pause, show the evidence behind the classification, and recommend a concrete budget or targeting action without treating advertising sales as total store revenue.
Search Term Harvesting Plan
Using the Catchr MCP, analyze Amazon Ads search-term performance for [Account Name/ID] over [Period] using Search Term, Keyword, Match Type, Campaign Name, Ad Group Name, Clicks, Cost, Purchases, Sales, ROAS, and Sponsored Product ACOS Clicks 14d where those fields are compatible. Apply [Minimum Clicks], [Minimum Purchases], [Target ROAS], and [Maximum ACOS] to identify search terms to promote into dedicated exact-match keywords, terms to keep testing, and likely negative-keyword candidates. Return a prioritized action table with supporting metrics, the recommended match type or exclusion, and the campaign or ad group where the change should be considered.
Placement Efficiency Optimizer
Using the Catchr MCP, compare Amazon Ads performance for [Account Name/ID] over [Period] by Placement Classification and Campaign Name. Report Top Of Search Impression Share, Impressions, Clicks, Click Through Rate, Sponsored Product Cost Per Click, Cost, Purchases, Sales, and ROAS where supported, and benchmark each placement against [Target ROAS] and [Target Purchase Volume]. Identify placements that deserve more investment, those wasting spend, and those lacking enough data; then recommend specific placement or bid-allocation tests with a success metric and [Review Date].
Amazon Ads Data Integrity Audit
Using the Catchr MCP, audit Amazon Ads data for [Account Name/ID or All Connected Accounts] over [Period]. Check completeness and uniqueness for Date, Campaign ID, Campaign Name, Ad Group ID, Keyword ID, Targeting ID, Advertised ASIN, and Advertised SKU where present; test that Impressions, Clicks, Cost, Purchases, Sales, and Units Sold are non-negative; and validate that Clicks do not exceed Impressions and that calculated Click Through Rate, cost per click, and ROAS reconcile with their component fields within [Tolerance]. Return an exception table with account, grain, failed rule, observed values, severity, and recommended validation step, while keeping incompatible report grains separate.
Attribution Window Consistency Check
Using the Catchr MCP, pull Amazon Ads conversion metrics for [Account Name/ID] over [Period] at [Campaign or ASIN Grain]. Where the same report supports them, compare Sponsored Product Purchases 1d, 7d, 14d, and 30d; Sales 1d, 7d, 14d, and 30d; and Units Sold Clicks 1d, 7d, 14d, and 30d. Flag missing windows, unexpected decreases as the attribution window expands, abrupt changes in the 14-day-to-7-day uplift versus [Historical Baseline], and inconsistent Same SKU versus Other SKU components. Produce a diagnostic table distinguishing likely freshness lag, schema or extraction issue, and plausible business mix change, with the next validation query for each finding.
Daily Performance and Mix Outlier Monitor
Using the Catchr MCP, pull at least [Lookback Period, e.g., 90 days] of Amazon Ads data for [Account Name/ID or All Connected Accounts], grouped by Date and Campaign Name and segmented by [Advertised ASIN, Placement Classification, or Match Type]. Monitor Impressions, Clicks, Click Through Rate, Cost, Purchases, Sales, Units Sold, and ROAS, compare each daily value with its trailing [Baseline Window, e.g., 28-day] mean and standard deviation, and flag deviations beyond [Z-score Threshold]. For every outlier, separate level change from campaign or product mix shift, classify it as likely data-quality or genuine performance movement, cite the supporting fields, and recommend the next query or business action.
Replace [variables] Facts ≠ hypotheses Action + follow-up metric

Amazon Ads to ChatGPT FAQs

Clear answers for marketers comparing connectors, data sources, reporting workflows, and dashboard setup.

What Amazon Ads data can ChatGPT analyze through Catchr?

ChatGPT can query the Amazon Ads reporting data available in your connected Catchr account and turn it into campaign, product, keyword, search-term, and placement analysis.

  • Delivery: impressions, clicks, click-through rate, and cost.
  • Commerce: purchases, sales, units sold, ROAS, and supported ACoS fields.
  • Structure: campaigns, ad groups, ASINs, SKUs, keywords, targets, and placements.

The exact fields depend on the Amazon Ads report and its compatible reporting level.

Which Amazon Ads metrics and breakdowns can I use in ChatGPT?

You can ask for performance metrics such as cost, sales, purchases, units sold, impressions, clicks, CTR, CPC, ROAS, and supported attribution-window measures.

Break them down by campaign, ad group, advertised ASIN or SKU, keyword, search term, match type, targeting, placement, or date when those fields are available together. Catchr keeps incompatible Amazon report grains separate instead of forcing a misleading comparison.

Can ChatGPT compare Amazon Ads campaign types and placements?

Yes, when the selected Amazon Ads reports expose comparable fields. ChatGPT can compare campaigns or placements on measures such as cost, purchases, sales, ROAS, CTR, and CPC.

Ad-product-specific fields should remain in separate sections. For example, a Sponsored Brands new-to-brand metric should not be treated as though it were available for every campaign type.

Can I analyze Amazon Ads performance by ASIN, keyword, or search term?

Yes. You can investigate which ASINs generate efficient attributed sales, which keywords meet your ROAS or ACoS target, and which customer search terms may deserve an exact-match keyword or a negative-keyword review.

Include a date range, minimum click or purchase threshold, and target KPI so ChatGPT separates meaningful findings from low-volume noise.

What types of prompts work best for Amazon Ads analysis?

Start with the decision you need to make, then add the account, period, comparison, and KPI target.

  • Monitor: summarize spend, sales, ROAS, and ACoS against target.
  • Diagnose: explain which campaigns or ASINs caused an efficiency change.
  • Find opportunities: surface profitable search terms or placements worth testing.
  • Report: create a client-ready performance summary with evidence and next actions.

Can I combine Amazon Ads with Amazon Seller, Shopify, or other ad platforms?

Yes, if the other sources are also connected to Catchr. You can compare Amazon Ads with Amazon Seller or Shopify to place attributed ad sales beside broader commerce results, or with Google Ads and Meta Ads for a channel-level view.

Use the same period and currency, and state the reporting level explicitly. Cross-source comparison is useful evidence, but it does not by itself prove attribution.

Can I analyze multiple Amazon Ads accounts or marketplaces together?

Yes, provided each account is connected and available to Catchr MCP. Ask ChatGPT to calculate results per account or marketplace first, then create the portfolio summary.

Specify marketplace, currency, timezone, targets, and reporting period. This prevents a large account or currency difference from distorting the comparison.

What do I need to connect Amazon Ads to ChatGPT with Catchr?

You need access to the Amazon Ads account you want to analyze, a Catchr workspace with that source connected, and Catchr MCP enabled in ChatGPT.

Once the relevant accounts are selected, you can ask questions in natural language. No CSV export or custom query code is required for the standard workflow.

How recent is the Amazon Ads data, and how much history can I analyze?

ChatGPT analyzes the latest Amazon Ads records returned through the connected Catchr source; it should not assume the data is real time. Available history can vary by report, field, attribution window, and Amazon API coverage.

For time-sensitive work, ask ChatGPT to state the latest returned date, requested period, timezone, and any missing intervals before drawing conclusions.

Can ChatGPT change my Amazon Ads campaigns through Catchr?

No. Catchr MCP provides Amazon Ads data for analysis; it does not give ChatGPT permission to edit bids, budgets, targeting, or campaign status.

Use ChatGPT to investigate performance and prepare recommendations, then review the evidence and make operational changes in Amazon Ads.

How much does it cost to connect marketing data to ChatGPT with Catchr?

Catchr MCP is included in every standard plan—there is no separate fee for the ChatGPT integration. The Starter plan begins at $20 per month when billed annually, or $24 when billed monthly.

It includes 3 platforms, 10 accounts, unlimited users, and unlimited requests. Larger plans increase the number of platforms and accounts available. See Catchr pricing

‍Can I try the ChatGPT integration before choosing a plan?

Yes. Catchr offers a 14-day free trial with no credit card required.

You can use the trial to connect your marketing sources, authorize Catchr MCP in ChatGPT, and test questions using your own data before subscribing.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector. 

Ask the account question before building another export.

Connect yout marketing platform to ChatGPT with Catchr MCP and start investigating current campaign performance.

14 days free-trial
No credit-card required
100+ sources