About Digital Passengers
Digital Passengers is a performance‑oriented digital marketing agency based in Bordeaux, France. The team of roughly ten specialists manages paid media and acquisition programs for a wide variety of clients. Rather than focusing on communication or branding deliverables, the agency is explicit about its mission: deliver measurable performance.
Budgets vary from a few thousand euros to several tens of thousands per year, depending on channel mix and maturity. With no single vertical niche, the team adapts to each client’s context and stack while keeping a sharp eye on efficiency: time to insight, return on ad spend, and the operational cadence needed to scale winners.
Every team member uses Catchr. Each collaborator builds the reports they need, while sharing a common reporting backbone so that clients and leadership get the right level of detail without duplication or drift.
The Challenge: manual reporting capped growth
Before Catchr, Digital Passengers ran without a dedicated data connector. Reporting lived in spreadsheets maintained by hand: analysts manually exported CSVs, copied and pasted metrics, and attempted to align naming conventions across platforms. The approach was:
- Time‑consuming: hours lost each week on data collection instead of optimization.
- Brittle: dependent on the project owner or media buyer; if that person was away, reporting slowed.
- Inconsistent: different collaborators stored and transformed data differently, making cross‑client comparisons and roll‑ups difficult.
- Opaque for clients: clients saw the numbers, but the context and reliability varied by who prepared the file.
The team set clear goals for a change:
- Automate data collection and refresh to cut manual work and reduce human error.
- Offer both micro and macro views, from campaign‑level levers to a client’s overall business picture.
- Make insights accessible to every stakeholder, inside the agency and on the client side, without bottlenecks.
- Standardize and speed up report creation for every new client.
Solution with Catchr: one stack powering campaign, client, and leadership views
Digital Passengers adopted Catchr in May 2022 and quickly made it the backbone of all reporting. The rollout focused on three complementary layers, all delivered in Looker Studio:
- Campaign steering (analyst view). Media buyers use Catchr connectors to pull granular platform metrics into dashboards tailored to day‑to‑day decision‑making, bids, budgets, creative tests, product feeds, so they can react in near real time without touching spreadsheets.
- Client‑facing dashboards (macro view). Each client receives a curated Looker Studio report that surfaces the KPIs they care about first, with drill‑downs available for detail. Because Catchr normalizes access to the same set of fields per platform, the dashboards are consistent and easy to maintain.
- Leadership roll‑up (executive view). Every Monday, agency leadership receives an emailed Looker Studio snapshot summarizing performance across all clients. This lightweight ritual keeps the direction team aligned on trends, risks, and opportunities without asking analysts to prepare slide decks.
Together, the three layers turned reporting from a fragile, manual task into a reliable operating system for the agency.
Technical solution
- Sources: The agency connects the following platforms through Catchr: Facebook Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Google Merchant Center, Google Analytics, PrestaShop, Instagram Page, and Facebook Page. This covers paid social, search, analytics, ecommerce, and organic page insights.
- Destination: Looker Studio is the single destination. Analysts assemble dashboards from Catchr’s field‑rich connectors and quality templates, then customize them by client.
- Connectors & fields: The team relies on Catchr’s breadth of available dimensions and metrics per platform, removing the need for custom scripts. When an edge field is needed, they work with Catchr support to surface it.
- Refresh & scheduling: Analyst and client dashboards refresh automatically in Looker Studio via Catchr, so reports always open with current data. For leadership, a weekly email schedule (Mondays) pushes a global performance view without any manual packaging.
- Templates & standardization: Starting from Catchr templates, each collaborator builds their own dashboards while following shared conventions. This harmonization accelerates setup for new clients and ensures consistent navigation and naming, which in turn makes cross‑client reading faster and less error‑prone.
- Access & sharing: Teams share Looker Studio dashboards with clients and internal stakeholders, replacing versioned spreadsheets with a single source of truth accessible on demand.
The Result: reporting no longer slows the work
While the team doesn’t estimate an exact hour count, the qualitative impact is clear and immediate:
- Zero mental load on reporting mechanics. For every new client, Digital Passengers assumes the reporting will run through Catchr, no ad‑hoc decisions, no one‑off scripts.
- 100% client coverage. Every client uses at least one Catchr connector via a Looker Studio dashboard.
- Faster creation and iteration. Analysts build dashboards quicker because they start from aligned templates and unified connectors.
- Cleaner interpretation. With standardized dimensions and metrics, collaborators and clients read reports the same way, speeding decisions.
- Fewer errors and less variability. Automation replaced copy‑paste workflows and reduced human error risk.
- Leadership visibility without lift. Executives receive a weekly, agency‑wide digest by email, enabling faster prioritization and a shared understanding of portfolio health.
Beyond operational wins, the agency’s core mission, account performance, benefits from time reallocated to analysis and optimization rather than data wrangling. Put simply: hours once spent moving numbers are now invested in moving results.
Why they chose Catchr (and not Supermetrics)
Digital Passengers evaluated Supermetrics before adopting Catchr. The conclusion: Supermetrics’ cost was high relative to expected gains, while Catchr offered better value, high‑quality templates, and responsive, involved support. Being a French vendor was a plus for proximity and communication. Once trialed, the experience was smooth from the start and the team didn’t feel the need to look further.
Three differentiators that mattered most:
- Value for money vs. alternatives, without sacrificing field coverage.
- Out‑of‑the‑box templates that accelerate setup yet remain flexible.
- Support that digs in, quickly surfacing needed fields when something isn’t visible by default.
Who should consider Catchr?
Florian recommends Catchr particularly for agencies and freelance communities that manage diverse client portfolios where speed, reliability, and standardization are essential. Teams that have outgrown manual exports, or that want to avoid building and maintaining scripts, will see immediate benefits.
“We’re here to drive performance, not spend hours on spreadsheets. Catchr lets the team focus on optimization while clients and leadership get the clarity they need.”
Rollout & change management
Adoption at Digital Passengers was agency‑wide: everyone uses Catchr. Because each collaborator can create the views they need while relying on the same connectors and templates, the shift didn’t require a heavy governance program. Instead, standardization emerged through the tooling itself. New clients are onboarded with a Looker Studio report by default, so reporting expectations are clear from day one.
Next step: adding HubSpot via Catchr to bring CRM data into performance views and tighten the loop between marketing and sales outcomes.
Why they recommend Catchr (at a glance)
- It just works: reporting becomes a solved problem from day one.
- Faster to value: quality templates and broad field coverage speed up deployment.
- Support that cares: responsive, helpful, and willing to go the extra mile when you need a specific metric.
- Great economics: more affordable than Supermetrics for the impact delivered.
- Local partner: a French tool that’s close to its customers.
