The best Supermetrics alternatives in 2026 are Catchr, for agencies and freelancers who want reporting destinations and AI assistants from $24 a month; Windsor.ai for a permanent free plan; Dataslayer for importing existing Supermetrics queries; Funnel.io and Adverity for enterprise data management; and Fivetran for warehouse-first data teams.
Supermetrics remains an established reporting platform. Teams often start looking elsewhere when the bill grows faster than their reporting needs. This guide compares ten alternatives on how they charge, what you can try for free, and who each one suits.
Quick comparison
Pricing and plan details checked on September 30, 2026. Unless stated otherwise, dollar prices are USD. Free plans have limits; a demo is not a free production plan.
Why teams leave Supermetrics
Supermetrics connects marketing platforms to destinations including Google Sheets, Looker Studio, Excel and BigQuery. The reasons teams start looking elsewhere come up again and again in reviews and on forums such as r/PPC.
The price grows with every add-on
Each Supermetrics plan covers one destination and a fixed number of data sources. A second destination, an extra user or another data source is sold as a paid add-on. An agency that reports in Looker Studio and Google Sheets for a dozen clients quickly pays several times the entry price.
Connectors break and support is slow
User reports mention queries that fail after a platform API change and support that answers late. For an agency, a broken connector means a client report that shows wrong numbers.
It only moves data
Supermetrics sends data to a destination. Building the dashboard, and increasingly asking questions of the data in an AI assistant, happens elsewhere.
The 10 Supermetrics alternatives in detail
1. Catchr: reporting destinations and AI assistants from $24/month
Catchr is a no-code connector platform built for agencies and freelancers. It pulls data from 100+ marketing and sales sources, including Facebook Ads, Google Ads, GA4, LinkedIn Ads and TikTok Ads, and sends it to Looker Studio, Google Sheets, Power BI, Excel and 16 destinations in total, including BigQuery and data warehouses on higher plans.
Where Supermetrics charges per destination, Catchr charges by the number of platforms and accounts you connect. Users and requests are unlimited on every plan, so adding a colleague or a client report does not change the bill.
Catchr MCP is included from the Starter plan. It lets Claude and ChatGPT query your marketing data directly, without writing or maintaining any API code. Ready-made Looker Studio templates are free to use.
- Starter — $24/month: 3 platforms and 10 accounts.
- Growth — $239/month: 10 platforms and 100 accounts.
- Scale — $599/month: 25 platforms and 500 accounts.
BigQuery and API access start on Growth, warehouse and storage destinations on Scale. Every plan starts with a 14-day free trial, no credit card required.
Limit: Starter does not include BigQuery, API access or the warehouse destinations. Teams that need those alongside their dashboards must budget for a higher plan and check that their required sources and fields are supported.
Best for: agencies and freelancers reporting for several clients across BI tools, spreadsheets and AI assistants.
2. Windsor.ai: the strongest free plan
Windsor.ai connects 350+ data sources to spreadsheets, BI tools and warehouses. Its free plan is permanent rather than a trial: one user, one data source and one account, with 30 days of history. It also offers multi-touch attribution.
Pricing: free plan, then Basic at $23/month, Standard at $118/month, Plus at $299/month and Professional at $598/month, billed monthly. A 30-day trial gives access to the paid features.
Limit: users on r/PPC report mixed reliability, and some mention that Excel files do not refresh automatically.
Best for: small teams that want to start for free, and marketers who need attribution.
3. Dataslayer: the easiest migration from Supermetrics
Dataslayer follows the same logic as Supermetrics: plans by number of connectors, users and accounts. Its main argument for Supermetrics users is a tool that imports existing Supermetrics queries, so reports do not have to be rebuilt.
Pricing: free plan (1 connector, 1 user, 1 account), then $39, $139 and $419 per month billed monthly. The entry plan includes 3 connectors of your choice. A 15-day trial gives full access.
Limit: the plan structure mirrors Supermetrics, so costs still climb with each connector and account.
Best for: teams with many existing Supermetrics queries who want to cut costs without rebuilding.
4. Funnel.io: a governed marketing data hub
Funnel.io stores your marketing data in its own data hub, where you can clean and harmonize it (currency conversion, channel mapping, naming rules) before sending it to any destination. Depending on the plan, it offers from 117 to 600+ connectors.
Pricing: usage-based plans billed annually, with a demo before purchase.
Limit: more setup and a higher budget than a simple connector.
Best for: large marketing teams that need one governed source of truth.
5. Adverity: enterprise data integration
Adverity offers 600+ connectors and a transformation layer designed for data teams. It is designed to deliver governed data to a BI tool such as Tableau, Looker or Power BI.
Pricing: custom quote after a demo.
Limit: built for data engineers rather than marketers working alone.
Best for: enterprises with several brands, regions and a data team.
6. Improvado: marketing analytics for very large budgets
Improvado bundles extraction, transformation, governance and dashboards. It is built for organizations managing large media budgets across many ad accounts.
Pricing: custom quote after a demo.
Limit: onboarding takes time and the budget is out of reach for most agencies.
Best for: large advertisers with a dedicated analytics team.
7. Fivetran: raw data into your warehouse
Fivetran is a general-purpose data pipeline that also covers marketing sources. It loads raw data into a warehouse such as BigQuery or Snowflake, where your team transforms it with SQL.
Pricing: usage-based, by monthly active rows. A free plan and a 14-day trial are available.
Limit: it is built for engineers, and costs follow data volume, which makes them harder to predict.
Best for: data teams running a modern data stack.
8. Porter Metrics: low cost for Looker Studio
Porter Metrics focuses on Looker Studio, Google Sheets and BigQuery, and charges per connected account rather than per destination.
Pricing: the price per account drops as you add more accounts. A free plan and a 14-day trial are available.
Limit: fewer destinations than the other tools in this list.
Best for: freelancers and small teams that report only in Looker Studio.
9. Power My Analytics: the main US ad platforms
Power My Analytics includes 80+ connectors on every plan, with no per-source add-ons, and sends data to spreadsheets, BI tools and warehouses.
Pricing: plans by number of accounts, all connectors included. A 14-day trial is available.
Limit: fewer sources than the larger platforms.
Best for: US teams whose reporting relies on Google, Meta, Microsoft and LinkedIn ads.
10. Whatagraph: reports built inside the tool
Whatagraph is a reporting platform rather than a connector. You build and share client reports inside Whatagraph instead of a separate BI tool.
Pricing: plans on quote after a demo.
Limit: your reports live in Whatagraph, not in Looker Studio, Sheets or your BI tool.
Best for: agencies that want finished client reports without a separate BI tool.
How to migrate from Supermetrics
Switching is usually faster than teams expect, because your reports and your historical data stay where they are. You change the pipe, not the dashboard.
1. List what you use
Note every data source, account and destination connected to Supermetrics, and which reports depend on them.
2. Start a trial on the new tool
Connect the same sources and accounts.
3. Replace the connection and map the fields
In Looker Studio or Google Sheets, point the existing charts to the new connector and check that fields match.
4. Run both in parallel for a billing cycle
Compare results and scheduled refreshes before canceling Supermetrics. Values already written to your own Sheets files or BigQuery tables generally remain there, but automatic refreshes stop when access ends. Looker Studio is a reporting interface, not a guaranteed historical archive: charts still need a working data source. Export or preserve history you cannot retrieve again.
Catchr’s team has helped customers validate fields and reporting during migration, as described in the Axonaut case study. Contact support with your sources and reports to agree on the help needed; do not assume an automatic configuration importer.
How much does Supermetrics cost in 2026?
Supermetrics sells three self-serve plans and a custom Enterprise plan. Each plan is priced per destination and includes a fixed number of data sources.
- Starter: from $49/month billed monthly, or $39/month billed annually; 3 sources, 1 user and 3 accounts per source.
- Growth: from $199/month billed monthly, or $159/month billed annually; 7 sources, 2 users and 7 accounts per source.
- Pro: from $499/month billed monthly, or $399/month billed annually; 10 sources, 3 users and 10 accounts per source.
- Enterprise: custom quote.
Extras can add destinations, users, sources and accounts. Annual figures are monthly equivalents paid yearly. Check the selected currency, destination and extras in Supermetrics pricing before comparing quotes.
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