Supermetrics vs Funnel.io: Which tool suits you best?

In today’s fast and competitive business environment, brands' marketing strategies can only be successful if they are equipped with adequate business tools.

None of the brand’s marketing efforts give fruitful results unless they are designed to fulfill the client’s needs and are flexible enough to change in the purview of changing market trends. 

This is why Business Intelligence(BI) tools are gaining popularity nowadays as they give useful insights into your data and provide you with information about the effectiveness of your marketing campaigns. 

Nevertheless choosing a reliable BI tool according to your business needs to use your marketing data effectively is not a cup of cake. Therefore, the present article compares the two famous marketing analytical tool i.e., Supermetrics and Funnel, and reveal how Catchr.io, another emerging BI tool is the best alternative to them. 

Let’s get started.

What is Supermetrics – A Brief Overview

Supermetrics is a tool that facilitates its users in converting marketing data into a lucrative opportunity. The platform helps you to connect all data sources only in a few minutes.

You can easily pull your data from various marketing and sales platforms and integrate it into your favorite and selected destination. 

However, this data is neither stored on Supermetric’s server nor on any third-party server as the tool only facilitates you to pull all of your data into your selected destination and solve problems of all businesses. 

No matter whether you are a small business, agency, or big corporation, Supermetrics offers reliable solutions to all of you. 

For more details, visit Supermetrics 

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What is Funnel.io – A Brief Overview

Funnel.io is a BI tool that acts as a hub for your marketing data and powers your analytical and reporting capabilities with seamless control. 

Acting as a marketing hub allows you to control every step of your marketing performance by enabling you to connect, store, organize, and share the marketing data with your teams.

It is also known as a tool for data-driven and modern marketers as this tool enables them to harness their maximum potential. With this tool, you do not have to worry about defining marketing effectiveness, reporting procedures, and spending optimization.

The most amazing aspect of this platform is that it offers you the largest collection of marketing connectors within the industry i.e., 500. Moreover, you can also share insights with your team members effortlessly via its dashboard, spreadsheets, warehouse, and automatic report updation.

The platform thus allows you to offer reliable and trustworthy data solutions to your team. For more details visit Funnel.io

Which One Is Suitable For Whom?

Funnel can be a perfect choice for those who want to centralize all of their business data in one place for analyzing and visualizing it. Whether you are a small or large business, it is equally suitable for you. 

On the other hand, Supermetrics is a good choice for those who want to move their marketing data into the tools they use for analyzing, visualizing, and reporting data. You can scale this tool up and down according to your business needs. 

Let’s see how both of them differ from each other.

What Are Core Differences Between Supermetrics and Funnel.io

Some of the core differences between the two famous BI tools are

Supermetrics vs. Funnel – A Comparison of Features

A side-by-side comparison of both BI tools will further give you a better idea of what these tools have and what is missing that calls for the need to have another better tool. 

Ease of Use

I have personally used both Supermetrics and Funnel and the user interface on both platforms is slightly different. You must have prior coding knowledge and experience to get acquainted with these tools. 

In the case of Funnel, the learning curve is steep as getting started with this tool is challenging and I found many difficulties while configuring it at the start. 

On the other hand, the user interface of Supermetrics is comparatively easier and its pre-built templates make life easier for marketing professionals. Therefore, there is no learning curve with this tool and you can easily get used to its features. 

User Experience 

Supermetrics is developed for a wide range of devices i.e., apart from a web-based version, it is also compatible with Windows, Linux, and Mac. On the other hand, Funnel.io has only a web-based version.

Data Source Connectors

Both Supermetrics and Funnel are ETL (Extract, Transform, and Load) tools that allow you to gather data from various sources. 

Funnel offers more than 500 data connectors that help marketing professionals working on various marketing campaigns get deep insights into the marketing data that is present across different platforms and improve their performance.

On the other hand, Supermetrics offers fewer connectors and allows you to pull data from more than 100 marketing and advertising platforms 

Data Source Destinations

The destinations offered by both tools are also different. For instance, the data destinations offered by Funnel include Google Sheets, Google Cloud Storage, Google Data Studio, BigQuery, Snowflake, Azure Synapse, Azure Storage, Amazon Redshift, SFTP Server, and Amazon S3. 

On the other hand, Supermetrics also offers similar destinations with the addition of Microsft Excel and custom Supermetrics API that can be employed in Power BI, Qilk, Tableau, data warehouses, or databases that support CSV or JSON input. 

Data Storage

The process of storing the data is also slightly different between the two tools. Funnel stores all of your marketing data on a third-party server and enables you to pull this data whenever it is needed. This storage process is more beneficial as it leads to shorter load times, faster speed of reporting and dashboarding, and fewer chances of glitches. 

Contrarily, Supermetrics instead of storing data on a third-party server redirects your data from various sources to destinations you are already working in. However, this may lead to longer load times and glitches while reporting. At the same time, it also means that you can easily stitch your reports across different platforms. 

Pricing Model

Both tools offer different types of pricing plans according to the needs of customers. Funnel offers you four types of pricing plans and you can select the one according to your needs i.e., whether you are an individual or an enterprise. 

On the other hand, Supermetrics offers you pricing plans according to the data destinations. 

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However, it is noteworthy that pricing plans are available for only four data destinations ranging from Looker Studio and Google Sheets to Microsoft Excel and Power BI. If you choose any of these destinations, you will see the following types of plans

Whereas, in case you want to choose any other destination then its pricing is not available and you have to contact the salesperson for that, thus complicating the entire process. 

Nevertheless, Supermetrics also gives you an opportunity to develop customized pricing plans according to your needs. 

Thus, if you want to have a customized plan then Supermetrics is good to go. On the other hand, Funnel is good for those who want to adopt an easygoing pricing plan that is accessible easily. 

Security and Reliability

Both tunnel and Supermetrics are secure and reliable platforms. Both of them are SOC2Type II and also possess ISO certification regarding privacy and data protection frameworks that are defined in the California Consumer Privacy Act (CCPA) and General Data Protection Regulation(GDPR). 

Moreover, in the case of Funnel, you can even choose data regions that can be in the US, EU, or anywhere across the globe.

Support

Both platforms guarantee to support their customers, however, Supermetrics offers both email support and training while Funnel only offers email support. 

What Is the Best Alternative to Supermetrics and Funnel — Catchr.io

Supermetrics and Funnel are both widely used marketing data tools, but they don’t always solve the same challenges for every team. Many users look for a smoother experience when it comes to connection stability, reporting flexibility, and scaling their setup over time—especially when dashboards evolve from “a few reports” into full cross-channel reporting at scale.

Catchr.io stands out as a strong alternative because it combines ease of use, automation, and scalability. It helps marketing teams move data reliably into the tools they already use, without requiring technical skills, and without slowing down when data volume increases.

Why Catchr.io Is a Strong Alternative

No-Code, Marketer-Friendly Setup

Catchr is designed for marketers and agencies—no SQL, no scripts, and no developer involvement required. You can connect platforms, configure the data flow, and start building dashboards in minutes.

Smooth Onboarding With One-Click Authentication

Catchr keeps setup fast and frictionless. Account authentication is simple, so teams can activate connections quickly and move straight into reporting instead of spending days on configuration.

Built for Teams at Any Stage

Catchr works well for freelancers and small teams, but it also scales for agencies and larger organizations. With unlimited users, it’s easy to collaborate internally or across clients without worrying about per-seat costs.

Strong Connector and Destination Coverage

Catchr supports 80+ data sources and 20 destinations, including the most widely used reporting and storage tools such as Looker Studio, Google Sheets, and Power BI, as well as data warehouses, data lakes, data storage solutions, and API integrations. This makes it ideal for multi-platform reporting where data needs to be centralized across paid media, web analytics, social, ecommerce, and CRM.

A Workflow That Reduces Manual Effort

Instead of extracting, exporting, and importing data manually, Catchr automates data extraction and delivery into your chosen destinations. This saves time, reduces reporting errors, and helps teams focus on insights rather than maintenance.

Pricing Built Around Growth

Catchr offers four plans—Starter, Growth, Scale, and Custom—starting from $20/month, designed to match different data volume needs. As your reporting grows, you can scale by adding more platforms, more accounts, accelerated data, and higher levels of support, with advanced features like Catchr API access available in Growth and Scale.

Overall, Catchr.io is a compelling alternative for teams that want a reliable, no-code reporting setup that can start small and scale smoothly—whether you’re building dashboards for one brand or managing complex reporting across multiple clients and platforms.

Final Verdict – Conclusion

In conclusion, Supermetrics and Funnel.io offer the best solutions to all marketing problems faced by professionals. However, using these platforms not only requires prior coding knowledge and experience but gaining insights via them is also entailed with numerous glitches.  

Therefore, marketing professionals need a platform that is not only user-friendly but also enables them to analyze and report their marketing data without any glitches in a cost-effective manner. 

Catchr.io is the best alternative to both Supermetrics and Funnel.io as it offers an all-in-one solution to both marketing individuals and agencies who want to keep their marketing campaigns relevant to the changing market trends in a cost-effective manner.