In today’s fast and competitive business environment, brands' marketing strategies can only be successful if they are equipped with adequate business tools.
None of the brand’s marketing efforts give fruitful results unless they are designed to fulfill the client’s needs and are flexible enough to change in the purview of changing market trends.
This is why Business Intelligence(BI) tools are gaining popularity nowadays as they give useful insights into your data and provide you with information about the effectiveness of your marketing campaigns.
Nevertheless choosing a reliable BI tool according to your business needs to use your marketing data effectively is not a cup of cake. Therefore, the present article compares the two famous marketing analytical tool i.e., Supermetrics and Funnel, and reveal how Catchr.io, another emerging BI tool is the best alternative to them.
Let’s get started.
Supermetrics is a tool that facilitates its users in converting marketing data into a lucrative opportunity. The platform helps you to connect all data sources only in a few minutes.
You can easily pull your data from various marketing and sales platforms and integrate it into your favorite and selected destination.
However, this data is neither stored on Supermetric’s server nor on any third-party server as the tool only facilitates you to pull all of your data into your selected destination and solve problems of all businesses.
No matter whether you are a small business, agency, or big corporation, Supermetrics offers reliable solutions to all of you.
For more details, visit Supermetrics
Funnel.io is a BI tool that acts as a hub for your marketing data and powers your analytical and reporting capabilities with seamless control.
Acting as a marketing hub allows you to control every step of your marketing performance by enabling you to connect, store, organize, and share the marketing data with your teams.
It is also known as a tool for data-driven and modern marketers as this tool enables them to harness their maximum potential. With this tool, you do not have to worry about defining marketing effectiveness, reporting procedures, and spending optimization.
The most amazing aspect of this platform is that it offers you the largest collection of marketing connectors within the industry i.e., 500. Moreover, you can also share insights with your team members effortlessly via its dashboard, spreadsheets, warehouse, and automatic report updation.
The platform thus allows you to offer reliable and trustworthy data solutions to your team. For more details visit Funnel.io
Funnel can be a perfect choice for those who want to centralize all of their business data in one place for analyzing and visualizing it. Whether you are a small or large business, it is equally suitable for you.
On the other hand, Supermetrics is a good choice for those who want to move their marketing data into the tools they use for analyzing, visualizing, and reporting data. You can scale this tool up and down according to your business needs.
Let’s see how both of them differ from each other.
Some of the core differences between the two famous BI tools are
A side-by-side comparison of both BI tools will further give you a better idea of what these tools have and what is missing that calls for the need to have another better tool.
I have personally used both Supermetrics and Funnel and the user interface on both platforms is slightly different. You must have prior coding knowledge and experience to get acquainted with these tools.
In the case of Funnel, the learning curve is steep as getting started with this tool is challenging and I found many difficulties while configuring it at the start.
On the other hand, the user interface of Supermetrics is comparatively easier and its pre-built templates make life easier for marketing professionals. Therefore, there is no learning curve with this tool and you can easily get used to its features.
Supermetrics is developed for a wide range of devices i.e., apart from a web-based version, it is also compatible with Windows, Linux, and Mac. On the other hand, Funnel.io has only a web-based version.
Both Supermetrics and Funnel are ETL (Extract, Transform, and Load) tools that allow you to gather data from various sources.
Funnel offers more than 500 data connectors that help marketing professionals working on various marketing campaigns get deep insights into the marketing data that is present across different platforms and improve their performance.
On the other hand, Supermetrics offers fewer connectors and allows you to pull data from more than 100 marketing and advertising platforms
The destinations offered by both tools are also different. For instance, the data destinations offered by Funnel include Google Sheets, Google Cloud Storage, Google Data Studio, BigQuery, Snowflake, Azure Synapse, Azure Storage, Amazon Redshift, SFTP Server, and Amazon S3.
On the other hand, Supermetrics also offers similar destinations with the addition of Microsft Excel and custom Supermetrics API that can be employed in Power BI, Qilk, Tableau, data warehouses, or databases that support CSV or JSON input.
The process of storing the data is also slightly different between the two tools. Funnel stores all of your marketing data on a third-party server and enables you to pull this data whenever it is needed. This storage process is more beneficial as it leads to shorter load times, faster speed of reporting and dashboarding, and fewer chances of glitches.
Contrarily, Supermetrics instead of storing data on a third-party server redirects your data from various sources to destinations you are already working in. However, this may lead to longer load times and glitches while reporting. At the same time, it also means that you can easily stitch your reports across different platforms.
Both tools offer different types of pricing plans according to the needs of customers. Funnel offers you four types of pricing plans and you can select the one according to your needs i.e., whether you are an individual or an enterprise.
On the other hand, Supermetrics offers you pricing plans according to the data destinations.
However, it is noteworthy that pricing plans are available for only four data destinations ranging from Looker Studio and Google Sheets to Microsoft Excel and Power BI. If you choose any of these destinations, you will see the following types of plans
Whereas, in case you want to choose any other destination then its pricing is not available and you have to contact the salesperson for that, thus complicating the entire process.
Nevertheless, Supermetrics also gives you an opportunity to develop customized pricing plans according to your needs.
Thus, if you want to have a customized plan then Supermetrics is good to go. On the other hand, Funnel is good for those who want to adopt an easygoing pricing plan that is accessible easily.
Both tunnel and Supermetrics are secure and reliable platforms. Both of them are SOC2Type II and also possess ISO certification regarding privacy and data protection frameworks that are defined in the California Consumer Privacy Act (CCPA) and General Data Protection Regulation(GDPR).
Moreover, in the case of Funnel, you can even choose data regions that can be in the US, EU, or anywhere across the globe.
Both platforms guarantee to support their customers, however, Supermetrics offers both email support and training while Funnel only offers email support.
Gaining insights into the problematic areas of your marketing strategy is different and challenging in the case of both tools. In the case of the Funnel, the connection failures may lead to breaks during data analysis which may affect its accuracy.
Similarly, the rising number of bugs and glitches also affects the precision of data analysis and reporting in the case of Supermetrics. Therefore, there is a need to have an alternative that can overcome these problems. Moreover, having prior coding knowledge to operate these tools also limits their usage.
Catcher.io is the best alternative to both Supermetrics and Funnel.io as it not only offers comprehensive and reliable insights into your marketing data but also enables you to operate it effectively without having any coding experience.
With this platform, you can both move and visualize your marketing data only in a few minutes, and enables your team to focus more on insights. For more details visit Catchr.io
Some of the auspicious features of this platform that make it the best alternative to Supermetrics and Funnel are listed below
This platform has been built with the aim of the no-code ecosystem. Anyone of you can operate it easily and get useful insights into your marketing data whether you possess coding experience or not. There is no compulsion that you must have some kind of coding or developer experience or knowledge.
The purpose of this platform is to offer maximum value to its users. Unlike other platforms that authenticate your account through a lengthy process, Catchr allows you to connect your account with its one-click authentication process.
This tool is workable for teams of all types and sizes. Whether you need a BI tool for your marketing, engineering, or freelancer’s team, this tool is perfect for you as it is designed to cater to the needs of varying teams.
Catchr offers more than 10 integrations that are generally the most widely used platforms among users. These integrations include, but not limited to Looker Studio, Google Sheets, PowerBI, Tableau, Big Query, and API Integrations.
These integrations will power you with all relevant capabilities to connect, analyze, and report your data into your favorite tools.
Moreover, the best part about Catchr is that you do not have to extract and then import your data into the BI tool that you want to use for data visualization or reporting. For instance, if you want to use Looker Studio then there is no need to import data rather you can directly view data in Looker Studio.
The platform also promises to bring in more integrations that will enhance your powers and make you well-equipped to get maximum from your marketing data.
Unlike other platforms, Catchr offers cost-effective and simple pricing plans and access to all connectors in all pricing plans.
The pricing plans of Catchr are plans for data connectors, and ETL system.
For instance, the pricing plans for Looker Studio are of four types ranging from starter to agency. There is also the option of selecting either monthly or yearly payments.
Another feature that makes it stand out among other BI tools is that you can do reporting in any of the tools you prefer. Moreover, if the destination is not present then you can reach out to Catchr at any time and share your preferences with them.
In conclusion, Supermetrics and Funnel.io offer the best solutions to all marketing problems faced by professionals. However, using these platforms not only requires prior coding knowledge and experience but gaining insights via them is also entailed with numerous glitches.
Therefore, marketing professionals need a platform that is not only user-friendly but also enables them to analyze and report their marketing data without any glitches in a cost-effective manner.
Catchr.io is the best alternative to both Supermetrics and Funnel.io as it offers an all-in-one solution to both marketing individuals and agencies who want to keep their marketing campaigns relevant to the changing market trends in a cost-effective manner.