Supermetrics vs Improvado: Key differences

Are you still relying on manual data analysis and management techniques? If yes, then you are not only wasting your time and resources but also diverting your focus from much bigger things that are necessary for business expansion. 

A large number of Business Intelligence(BI) tools are present in the market that lay off all stress associated with extracting, visualizing, analyzing, transforming, and reporting the data in your preferred platform. 

All you have to do is choose a tool that is suitable to your business needs and select the tool that you can operate efficiently. However, the majority of tools need some sort of prior coding skills or knowledge which again blocks you in a gloomy passage. 

If you are also suffering from a similar situation then worry not, this article has made a comprehensive comparison between Supermetrics and Improvado for people having basic coding experience. Moreover, we have also covered people with no coding skills and brought up the best alternative for them

Let’s have a look at it.

What Is Supermetrics - A Brief Overview

Supermetrics is one of the leading marketing analytical tools that allows its users to transfer the data to the chosen destination and streamline their marketing data in a hassle-free manner. 

This BI tool helps you to avoid wasting your time in data silos and focus more on growth opportunities. 

With this platform, you can connect your data from a wide variety of data sources to data destinations of your choice. No matter where you want to extract data and import it into whichever destination, your data remains unaltered. 

Moreover, you also have full control over your data and you can transform, analyze, manage, and report your marketing data the way you want. 

Are you interested in gaining maximum benefit from your marketing data, then start your 14-day free trial by visiting Supermetrics.

What Is Improvado - A Brief Overview

Improvado is also a data integration tool based on the Extract, Transform, and Upload (ETL) model. This BI tool is equally beneficial for leaders, marketers, and analysts to guarantee data access across various platforms, enhance the ROI of marketing campaigns, and automate the data movement. 

With this platform, you can automate all stages of data management, save 27% of your team’s time by avoiding regular data aggregation, normalization, and formatting, and obtain trustworthy reports. 

However, it does not mean that you do not have control over your data rather it gives you full control over each step of data automation and ensures that there are no black boxes or vendor locks. 

Interested in enhancing your leads? If yes then visit Improvado. 

Which One Is Ideal For Whom?

Both Supermetrics and Improvado are BI tools for harnessing the best and maximum value from your marketing data, however, they serve different kinds of people.

For instance, Improvado is ideal for leaders, marketers, and analytics who are interested in enhancing data access across varying data platforms, increasing the ROI of campaigns, and automating data analysis and management processes. 

On the other hand, Supermetrcis is specially designed to fulfill the needs of small and medium-sized enterprises, marketing professionals, freelancers, and marketers who use basic data connectors and destinations and want a basic level of data automation, transformation, and harmonization.  

A Quick Glance at Supermetrics and Improvado

A quick overview of Supermetrics and Improvado reveals the following differences 

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Supermetrics Vs Improvado - A Detailed Comparison

Data Connectors

Supermetrics enables you to connect data from more than 100 sources and these sources include the most widely used platforms. 

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On the other hand, Improvado offers more than 500 data connectors, and a wide range of data sources to consolidate all of your marketing data and transform and visualize it according to your needs. 

Thus, you will go with Improvado if you and your business depend on a wide variety of data sources and consider Supermetrics if the connectors offered by it are workable for your business.  

Data Destinations

Supermetrics offers 15 data destinations that are enough to meet your needs whether you are a small business or a big corporation. 

All you have to do is select the destination in which you want to visualize, analyze, and report your data and get insightful and precise reports in a hassle-free manner. 

On the other hand, Improvado offers more than 17 data destinations that are deemed to take all the hectic part of data analysis and management and give you reliable reports.

Data Transformation

Supermetrcis acts as a basic tool for data extraction and analysis and offers you limited options in case of data transformation.

For instance, there is an option for data blending and transforming in Looker Studio, however, this feature is entailed with some limitations and may either slow down the process or affect the accuracy of your reports. 

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On the other hand, Improvado acts as an advanced tool for data extraction, transformation, and analysis. 

The tool not only allows you to report across multiple channels with deep granularity and attribution but also acts as an analytical partner. 

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You can take your data transformation and analysis to the next level with its deep expertise and unparalleled professional services for teams of all sizes. 

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Pricing

The pricing plans offered by both tools are entirely different from each other. Firstly, Supermetrics enables you to check the services of this platform with its 14-day free trial, however, no free trial is available in Improvado. 

Secondly, the pricing plan of Improvado is very intricate and no price estimates have been given in the case of any plans. 

Looking at the pricing section has revealed that the platform offers three types of plans i.e., enterprise, advanced, and growth. Nevertheless you either have to talk to the salesperson or book a demo to get details about the available packages and features offered in these packages. 

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On the other hand, Supermetrics has organized the pricing plans according to the data destinations. 

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However, the estimated prices are only available for only four data destinations ranging from Looker Studio and Google Sheets to Microsoft Excel and Power BI. If you choose any of these destinations, you will see the following types of plans

Whereas, in case you want to choose any other destination then its pricing is not available and you have to contact the salesperson for that. 

Hence the possibility of customization is available in case of both tools and you can go with the one that suits you and your business.

What Is the Best Alternative for Enhanced Marketing Performance — Catchr.io

Supermetrics and Improvado are both strong platforms for collecting and using marketing data to improve lead generation and drive revenue. However, many teams find that setup and ongoing maintenance can become technical—especially as reporting becomes more complex, dashboards multiply, and data volume grows.

Catchr.io is built for marketers and agencies who want a solution that is easy to set up, fully no-code, and powerful enough to support serious reporting at scale. It automates data extraction and delivery to the destinations you already use, so you can focus on performance insights instead of manual reporting workflows.

Why Catchr.io Stands Out

No-Code Ecosystem

Catchr doesn’t require coding or developer support. You connect your platforms, select your destinations, and Catchr handles the rest—making it accessible for marketers while still robust enough for advanced reporting needs.

Fast, Self-Serve Setup

Catchr is designed to be frictionless to onboard. With a streamlined authentication flow, teams can activate connections quickly and start building dashboards right away—without a long sales cycle.

Automated Data Extraction and Delivery

Catchr automates the entire reporting pipeline: authentication, extraction, and loading. This removes repetitive manual work, reduces the risk of errors, and ensures your dashboards stay up to date with reliable data refreshes.

Cross-Platform Reporting

Catchr makes it easy to combine data from multiple platforms (paid media, web analytics, ecommerce, SEO, CRM, etc.) into unified dashboards. This helps teams build a consistent narrative and track performance across channels instead of relying on siloed reports.

Pricing Built for Growth (Not Just for Budget)

Catchr offers four plans—Starter, Growth, Scale, and Custom—starting from $20/month. Plans are designed to match your data volume and reporting needs, so you can start small and scale smoothly as you grow. As your requirements evolve, you can add more platforms, more accounts, accelerated data, and higher support levels, with Catchr API access available in Growth and Scale.

Strong Integrations

Catchr supports 80+ data sources and 20 destinations, including Looker Studio, Google Sheets, Power BI, and major data warehouses and storage solutions—making it a flexible option for teams working across multiple marketing stacks.

Overall, Catchr.io is a compelling alternative for teams that want a no-code, automation-first solution with scalable plans—ideal for freelancers, fast-growing businesses, and agencies managing multi-platform reporting at scale.

Final Words,

In the end, both Supermetrics and Improvado are worth considering as BI tools for using and managing your marketing data and converting it into bigger opportunities. 

However, both of these platforms need either a preliminary level of knowledge or basic experience in coding or development which limits their usage for people without these skills and capabilities. 

In this scenario, Catcher.io is the best alternative to both of these tools as operating this platform does not need any kind of prior experience or knowledge and any one of you can benefit from it easily. 

Moreover, the platform not only automates the tiresome process of data extraction, visualization, and management but also gives its users the provision of direct data visualization into their favorite platform. 

Therefore, Catchr.io is a reliable and trustworthy BI tool for those marketing professionals and individuals who want to have a simple yet smart marketing tool for their business.