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Supermetrics Vs Improvado - What Is the Best Alternative To Enhance Your Marketing Performance

Florian Cabirol
October 30, 2023
Supermetrics Vs Improvado - What Is the Best Alternative To Enhance Your Marketing Performance

Quick steps to create a report with Looker Studio:

You can easiliy create a report following this step :

  1. Get informations from the data integration from our connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
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If you need more informations, you can follow the tutorial. You can also find a template for at the end of the page.

The tutorial

Quick steps to create a report with PowerBI:

You can easiliy create a report following this step :

  1. Get informations from the data integration from our connector.
  2. Create a source on
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for at the end of the page.

The tutorial

Are you still relying on manual data analysis and management techniques? If yes, then you are not only wasting your time and resources but also diverting your focus from much bigger things that are necessary for business expansion. 

A large number of Business Intelligence(BI) tools are present in the market that lay off all stress associated with extracting, visualizing, analyzing, transforming, and reporting the data in your preferred platform. 

All you have to do is choose a tool that is suitable to your business needs and select the tool that you can operate efficiently. However, the majority of tools need some sort of prior coding skills or knowledge which again blocks you in a gloomy passage. 

If you are also suffering from a similar situation then worry not, this article has made a comprehensive comparison between Supermetrics and Improvado for people having basic coding experience. Moreover, we have also covered people with no coding skills and brought up the best alternative for them

Let’s have a look at it.

What Is Supermetrics - A Brief Overview

Supermetrics is one of the leading marketing analytical tools that allows its users to transfer the data to the chosen destination and streamline their marketing data in a hassle-free manner. 

This BI tool helps you to avoid wasting your time in data silos and focus more on growth opportunities. 

With this platform, you can connect your data from a wide variety of data sources to data destinations of your choice. No matter where you want to extract data and import it into whichever destination, your data remains unaltered. 

Moreover, you also have full control over your data and you can transform, analyze, manage, and report your marketing data the way you want. 

Are you interested in gaining maximum benefit from your marketing data, then start your 14-day free trial by visiting Supermetrics.

What Is Improvado - A Brief Overview

Improvado is also a data integration tool based on the Extract, Transform, and Upload (ETL) model. This BI tool is equally beneficial for leaders, marketers, and analysts to guarantee data access across various platforms, enhance the ROI of marketing campaigns, and automate the data movement. 

With this platform, you can automate all stages of data management, save 27% of your team’s time by avoiding regular data aggregation, normalization, and formatting, and obtain trustworthy reports. 

However, it does not mean that you do not have control over your data rather it gives you full control over each step of data automation and ensures that there are no black boxes or vendor locks. 

Interested in enhancing your leads? If yes then visit Improvado

Which One Is Ideal For Whom?

Both Supermetrics and Improvado are BI tools for harnessing the best and maximum value from your marketing data, however, they serve different kinds of people.

For instance, Improvado is ideal for leaders, marketers, and analytics who are interested in enhancing data access across varying data platforms, increasing the ROI of campaigns, and automating data analysis and management processes. 

On the other hand, Supermetrcis is specially designed to fulfill the needs of small and medium-sized enterprises, marketing professionals, freelancers, and marketers who use basic data connectors and destinations and want a basic level of data automation, transformation, and harmonization.  

A Quick Glance at Supermetrics and Improvado

A quick overview of Supermetrics and Improvado reveals the following differences 




Data connectors



Data Destinations



Data Transformation



SQL Workbench


Accessible via API

Free trial




Clear pricing plans with price quotes

Complex plans with no pricing quotes

Supermetrics Vs Improvado - A Detailed Comparison

Data Connectors

Supermetrics enables you to connect data from more than 100 sources and these sources include the most widely used platforms. 

On the other hand, Improvado offers more than 500 data connectors, and a wide range of data sources to consolidate all of your marketing data and transform and visualize it according to your needs. 

Thus, you will go with Improvado if you and your business depend on a wide variety of data sources and consider Supermetrics if the connectors offered by it are workable for your business.  

Data Destinations

Supermetrics offers 15 data destinations that are enough to meet your needs whether you are a small business or a big corporation. 

All you have to do is select the destination in which you want to visualize, analyze, and report your data and get insightful and precise reports in a hassle-free manner. 

On the other hand, Improvado offers more than 17 data destinations that are deemed to take all the hectic part of data analysis and management and give you reliable reports.

Data Transformation

Supermetrcis acts as a basic tool for data extraction and analysis and offers you limited options in case of data transformation.

For instance, there is an option for data blending and transforming in Looker Studio, however, this feature is entailed with some limitations and may either slow down the process or affect the accuracy of your reports. 

On the other hand, Improvado acts as an advanced tool for data extraction, transformation, and analysis. 

The tool not only allows you to report across multiple channels with deep granularity and attribution but also acts as an analytical partner. 

You can take your data transformation and analysis to the next level with its deep expertise and unparalleled professional services for teams of all sizes. 


The pricing plans offered by both tools are entirely different from each other. Firstly, Supermetrics enables you to check the services of this platform with its 14-day free trial, however, no free trial is available in Improvado. 

Secondly, the pricing plan of Improvado is very intricate and no price estimates have been given in the case of any plans. 

Looking at the pricing section has revealed that the platform offers three types of plans i.e., enterprise, advanced, and growth. Nevertheless you either have to talk to the salesperson or book a demo to get details about the available packages and features offered in these packages. 

On the other hand, Supermetrics has organized the pricing plans according to the data destinations. 

However, the estimated prices are only available for only four data destinations ranging from Looker Studio and Google Sheets to Microsoft Excel and Power BI. If you choose any of these destinations, you will see the following types of plans

Whereas, in case you want to choose any other destination then its pricing is not available and you have to contact the salesperson for that. 

Hence the possibility of custmization is available in case of both tools and you can go with the one that suits you and your business.

What Is The Best Alternative to Enjoy Enhanced Marketing Performance -

Though both Supermetrics and Improvado are terrific platforms to manage and use the available marketing data in improving leads generation and enhancing business revenues. 

However, operating these tools requires a preliminary or basic level of coding or developer knowledge, and having experience in both fields is considered a plus point if you want to use these tools effectively. 

In that case, individuals with little or no coding or developer experience have to face serious difficulties and they look for a platform that is simple yet smart enough to manage everything. is a BI tool that is super easy and simple yet smart enough that enable you to not only view your data in your favorite destination easily but also bring out real value from your marketing data. 

For more details visit 

How Is the Best Alternative - Features of

Some of the unique features of that make it the best alternative to Supermetrics and Improvado are described below

No-Code Ecosystem

The first and most amazing feature of this platform is that you do not require any kind of coding or developer experience to use this platform. 

No matter whether you are a developer/programmer or you have just started working as a marketer and are new to huge data sets, Catchr simplifies everything for you. 

Simple Account Setting

Another important feature of this platform that makes it a lucrative tool for both marketing professionals and agencies is the single-click authentication and activation process. facilitates all of its users to a larger extent by offering a simple, fast, and smart account verification process that encourages you to immediately start using the platform. 

Automate Data Extraction

With you do not have to worry about anything whether it is authentication, extraction, or loading. 

It enables you and your team to get rid of tedious tasks of data collection, analysis, and management that were done manually. Not only these processes were time taking but they were also entailed with some inaccuracies. assures you to automate all of these processes and data from these platforms are automatically harvested for further analysis. 


One of my favorite features is its user-friendly interface and tools available for extracting, visualizing, and analyzing the data sets.

Unlike other BI tools in which you have to first extract and then import the data to the selected destination, Catchr enables you to directly view the data in your chosen platform. 

Some of the competitive destinations within which you can directly view your data are Google Sheets, Looker Studio, PowerBI, BigQuery, Tableau, and API integrations.

Cross-Platform Reporting

Moreover, Catchr also enables you to generate amazing dashboards to integrate data from varying platforms like Matomo, Facebook Ads, and Google Analytics 4.

To make yourself competitive and survive in the market, Catchr also offers you the facility of cross-platform reporting. It allows you to weave a consistent narrative from various data sources instead of relying on an individual platform. 


Another reason that makes a good alternative to both Supermetrcis and Improvado is its cost-effectiveness. Not only all of its pricing plans are simple and clear but all connectors are accessible across all pricing plans. 

Moreover, the pricing plans are designed in a way that they cater to the varying needs of users. It offers three types of pricing plans i.e., plans based on connectors, altering system, and ETL. 

For instance, if you want to work in Looker Studio then you can opt for any of the following pricing plans. 

You can even get a customized plan having the features of your choice. However, to avail of this plan you have to contact the salesperson. 

Useful Integrations

Unlike other platforms that offer numerous integrations that are rarely used by users, Catchr offers users a decent set of integrations that include everything a marketer needs. Moreover, Catchr is also planning to introduce more integrations in case users are interested in visualizing and analyzing their data across those platforms.

The current integrations offered by Catchr are Facebook Ads, Microsoft Ads, LinkedIn ads, Google Ads, Google Merchant Center, Instagram, Pinterest Ads, TikTok Ads, Twitter Ads, YouTube Analytics, Spotify Ads, WooCommerce, and much more. 

Suitability with All Teams

In most cases, the marketing agencies whether small or big are working with different types of teams like engineering, marketing, and freelancing teams. 

Considering this need of marketing agencies, has been designed in a way that it is capable of fulfilling the needs of varying types and sizes of teams, thus offering a complete marketing solution to the problems of marketing agencies. 

Final Words,

In the end, both Supermetrics and Improvado are worth considering as BI tools for using and managing your marketing data and converting it into bigger opportunities. 

However, both of these platforms need either a preliminary level of knowledge or basic experience in coding or development which limits their usage for people without these skills and capabilities. 

In this scenario, is the best alternative to both of these tools as operating this platform does not need any kind of prior experience or knowledge and any one of you can benefit from it easily. 

Moreover, the platform not only automates the tiresome process of data extraction, visualization, and management but also gives its users the provision of direct data visualization into their favorite platform. 

Therefore, is a reliable and trustworthy BI tool for those marketing professionals and individuals who want to have a simple yet smart marketing tool for their business.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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