blog post

A Detailed Guide to Looker Studio Pricing

Florian Cabirol
April 30, 2024
A Detailed Guide to Looker Studio Pricing

Quick steps to create a report with Google Sheets:

You can easiliy create a report following this step :

  1. Get informations from the data integration from our connector.
  2. Create a source on
  3. Download our Google Sheets extensions.
  4. Configure and run your request
If you need more informations, you can follow the tutorial.

How to install Google Sheets Catchr Add-on.

To start exporting your data to Google Sheets, you need to install the Catchr add-on. You currently have two options :

Option A: Via the marketplace:

  1. Visit the Catchr Add-on page on the Google Workspace Marketplace and click "Install."
  2. Grant the necessary permissions for the add-on.
  3. Upon successful installation, open a Google Sheets to proceed.
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Install Catchr Google Sheets Add-on

Option B: Directly within a Google Sheets:

  1. Open a new Google Sheets.
  2. In the top menu, click "Extensions", then hover over "Add-ons" and select "Get add-ons."
  3. Search for "Catchr" and choose "Catchr - data connector."
  4. Click "Install" and grant the required permissions.
  5. Close the installation pop-up when completed.
  6. Start using the Catchr add-on.
Install Catchr Add-on for Google Sheets
Install Catchr Add-on for Google Sheets

Once you have installed the add-on, you can start making requests.

The tutorial

Quick steps to create a report with Looker Studio:

You can easiliy create a report following this step :

  1. Get informations from the data integration from our connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for at the end of the page.

The tutorial

Quick steps to create a report with PowerBI:

You can easiliy create a report following this step :

  1. Get informations from the data integration from our connector.
  2. Create a source on
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for at the end of the page.

The tutorial

Gone are the days when you’d post one day at 3 AM and the other at 6 PM, trying to catch your audience when they’re the most active. Now, data is the bedrock behind all marketing decisions, turning hunches into actionable insights. Based on a McKinsey report, businesses that take the time to understand consumer behavior outperform their competition by 85% in sales growth. 

This is where Looker Studio comes in: a user-friendly platform that helps you visualize, analyze, and share data. By turning complex data sets into simple, easy-to-understand reports and dashboards, Looker Studio helps businesses draft data-driven marketing campaigns that lead to growth. But how much do you need to invest in this Google-backed visualization tool? Well, read on for a detailed guide to Looker Studio pricing. 

What Is Google Looker Studio

Google Looker Studio, previously known as Google Data Studio, is an all-in-one data visualization and business intelligence tool released by Google. The platform helps you make informed decisions in real time by transforming raw data into informative reports and customizable dashboards. 

At Looker Studio, you can pull together data from all your marketing sources, like your website’s traffic stats from Google Analytics, sales numbers from Excel sheets, or even social media engagement metrics (from Facebook or Instagram). Looker Studio also allows businesses to visualize their marketing data using graphs, charts, maps, and more, telling them the story behind their numbers. 

In simple words, Looker Studio isn’t about making things look pretty (though it does a great job at that); it’s about making data easier to understand at a glance. Thanks to its customizable nature, the platform also lets you tweak the reports to focus on the KPIs you desire. For example, if you’re an e-commerce store and want to see which products are selling the best in a certain region, you can filter and drill down your dashboard to help you do that! 

Google Looker Studio (Free Version) and Its Limitations

Google Looker Studio is a free data visualization tool that lets businesses create customizable reports and appealing dashboards. The platform is ideal for individuals and small teams (with less than 5-10 SKUs) looking to understand their numbers story without investing too much. Here are the key offerings of the free version:

  • Data Sources: It supports connections to almost all Google services, including Google Sheets, Google Ads, and Google Analytics, along with other third-party data sources.
  • Reporting and Visualization: You can draft insightful reports and dashboards using different charts, like bar graphs, line charts, or pie charts. 
  • Seamless Collaboration: Looker Studio is all about easy sharing and on-the-go collaboration, letting teams work on reports in real time. 
  • Customization: The platform also lets businesses customize their reports (using different fonts, colors, and branding elements) to match their preferences. 

Now, you might be thinking, “Is Google Data Studio free?”. Well, the answer is a resounding yes. Google Data Studio comes for $0, but only if you import data from Google platforms (Google Analytics, Sheets, BigQuery). In other words, Looker Studio has 24 free connectors that come without a fee, all of which are Google products. 

If you want to pool data from third-party sources, like Instagram ads, Facebook ads, WooCommerce KPIs, or Bing, you’ll have to opt for a monthly subscription fee for these paid connectors. However, the Looker studio cost for third-party data sources varies on the connector you choose, ranging between $20 and $350 monthly. 

Google Looker Studio Pro (Paid Version)

As a self-service subscription, Looker Studio Pro is the enhanced, paid version of Google Looker Studio. Designed for businesses and power users, the Pro version lets you use all the features of the free version on top of enterprise-level upgrades. Here’s what the paid version, Looker Studio Pro, is all about.

1. Ownership and Team Workspaces

Looker Studio Pro allows businesses to retain control and management rights over their data sources and reports instead of delegating them to employees. This helps businesses maintain continuity and control over their assets even when employee X (or the HR head) leaves the company. The platform also allows you to set specific ownership permissions, allowing only authorized personnel to view and edit sensitive information. 

In addition, when you subscribe to the Looker studio pricing model, you get access to a team workspace. These shared environments are where you and your team can work together on reports and data visualizations, facilitating streamlined operations. Team workspaces also support real-time collaboration, letting you share feedback, comment on reports, and edit visualizations with fellow employees on the go. 


2. Scheduled Report Delivery

The paid version of Google Looker Studio boasts enhanced report delivery abilities, helping businesses keep their stakeholders informed with timely insights. By configuring reports to be sent daily, weekly, or monthly, scheduled delivery takes manual legwork out of the equation. This feature also helps you maintain a consistent check on your business operations by helping decision-makers make prompt, informed choices. 

3. Dedicated Support

If you subscribe to the Looker Studio Pro model, you’ll receive reliable support services through the Google Cloud Customer Care team. Aiding companies with troubleshooting, complex reports and dashboards, and other technical challenges, this dedicated support minimizes downtime, helping you get back to making informed decisions. 

So, when you consider the cost of a paid model, remember to weigh Looker Studio pricing against the potential benefits in terms of technical and administrative support. 

Here are a few other features of Looker Studio Pro:

  • Mobile Access: With Looker Studio Pro, you get access to the platform’s mobile app, ensuring you can view the data insights anytime, anywhere. 
  • Project Level Permissions (IAM): Google Cloud Identity and Access Management (IAM) sets project-level permissions, which gives you fine-grained control.
  • Cloud Integration: The pro model lets you link your Looker Studio Pro content to a Google Cloud project. This facilitates centralized management of your data assets. 
  • Personal Report Links: A personal report link helps you create a copy of your report, which can only be viewed by the person you share it with. The person can change their copy without altering the original digital marketing report.

Looker Studio Pricing: How Much Does Google Data Studio Cost

Looker Studio comes in both free and paid versions, catering to sole entrepreneurs, small businesses, and even multi-scale enterprises. The free version, Looker Studio, is better suited for SMEs and individual users as it possesses basic visualization and reporting features. Plus, if you rely entirely on Google’s suite of tools, this version is particularly beneficial for you. 

Moving on, the paid version of Looker Studio Pro is designed for enterprise-level use. With advanced features like team workspaces, automated report delivery, content management with permissions, and technical support from Google Cloud Customer Care, Looker Studio Pro is all you need to make data-driven decisions for your business. 

When it comes to Looker Studio pricing for the pro model, the platform starts at $9 per user per project per month for a basic plan. The pricing structure is divided into two components: the Looker license cost for individual users and the platform pricing. Plus, this subscription provides companies with Business Intelligence features at the department level, alongside support from Google Cloud and administrative tools. 

Google Data Studio Limitations: The Downside

Despite being a powerful tool for data visualization and analysis, Google Data Studio (now known as Looker Studio) has its downsides. Here are a few noticeable limitations of the platform:

1. Data Blending Limitations

Looker Studio allows you to blend up to five data sources, which might not be sufficient for businesses with multiple data streams. 

2. Slow Processing Speeds

Since Looker Studio relies on different APIs to fetch data, the platform may face delayed data processing and loading times (with large datasets). 

3. Visualization Constraints

The platform imposes limitations on visual customization, including only 50 charts on one page and 20 widgets per dashboard. 

4. MySQL Connector Limitation

The MySQL connector in Looker Studio has a query limit of 150,000 rows, and exceeding this limit leads to data truncation. 

5. Paid Connectors

While Looker Studio is home to almost 908 connectors, third-party connectors come at an extra cost. This may increase the overall Looker Studio pricing. 

Catchr: The Premier Solution for Looker Studio Data Analysis

When it comes to Looker Studio pricing, it’s clear that the platform is designed to cater to a wide user base, from sole entrepreneurs just starting out to multi-scale enterprises. The platform allows you to transform all your complex data sets into action-based, simple visualizations that are easy to digest. Looker Studio helps businesses make the right decisions at the right time, ensuring they get the most out of their marketing campaigns. 

If you want more value out of your experience on Looker Studio, explore Catchr today. It facilitates a seamless flow of insights into Looker Studio by merging all your data sources, from social media metrics to CRM outputs and beyond. With its no-fuss, no-code approach, the tool simplifies the data integration process, making it easy for anyone to create real-time reports. This means you spend less time wrestling with data and more time drafting successful business strategies! 

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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