When you launch marketing campaigns, one of the most important things is to provide you and your customers with an "all-in-one dashboard" where you can see what you do and what the results are. They can track their key performance indicators (KPIs), monitor their performance, and make data-driven decisions.
To speed up the process, a white-label dashboard is key. They can be customized and branded for your customers quickly. So you do not lose time creating another dashboard each time a new need arises or a new client comes on board.
In this blog post, we will give you some examples of marketing white-label dashboards that you can use in your day-to-day operations or reporting needs at the end of the month.
To start, you need a data visualization tool for your white-label dashboard. One of the best ones currently is Looker Studio. It's a data visualization web app built by Google, and it's free. You can create interactive reports and dashboards using various widgets, like charts, tables, metrics, etc. And as a bonus point, you can share it with anyone.
You can easily create a template that you replicate when a customer onboards.
Thanks to Google, this feature is built into Looker Studio. Just follow these steps:
Now that you know how to copy a white-label dashboard for Looker Studio, let's see some white-label, paid social media marketing dashboards.
With this first template, you can compare your ads' performance. The idea is to give you a quick view of what performed the best and the worst. Then you can take action accordingly.
You can use this one to craft a beautiful end-of-month template for your client. It's focused on the performance of your ad campaign, so it's perfect for reporting.
If you need some white-label social marketing dashboards, you can use the following:
One of the most popular white-label dashboards is TikTok. It gives you a view of your followers, followings, views, likes, shares, and comments at the account level. Then all metrics are broken down by post.
Instagram is one of the most popular social media sites these days. I bet that a lot of your clients (or even you) use this platform to communicate about your company. Following the TikTok template, the template displays all the essential KPIs at the account level and then breaks them down by post.
YouTube is the world's best platform for videos. If you need to monitor all your video content, then this white-label solution is for you.
You indeed have another big acquisition channel : SEA. Let's see some white label dashboards for search engine advertising.
Google Ads is, by far, the most used platform for SEA. If you need a dashboard that can recap everything about your campaigns, this is the one.
Microsoft Ads could be a big acquisition channel for some niches. And with their feature of rapidly duplicating your campaign from Google Ads to Microsoft Ads, it could be really easy to launch some campaigns. This template gives you a complete overview of your template.
If you are seeking an all-in-one white label dashboard, this one could easily meet all your needs. It gets all the marketing metrics from Facebook ads, Google ads, LinkedIn ads, and Microsoft ads. Once you have this, you can follow all the metrics you want in a trice.
Get all your marketing data in your favorite data activation, database or reporting tools.