Shopify to Looker Studio: setup guide

Looker Studio is a powerful free tool that helps you visualize and analyze your marketing and sales data. However, it has limited native connectors, and Shopify isn’t one of them. If you’re looking to connect your Shopify store data to Looker Studio, you’re in the right place.
In this guide, you’ll learn two methods to bring your e-commerce data into Looker Studio:

• Automatically, using a certified partner connector like Catchr
• Manually, using Google Sheets as a bridge

Why connect your Shopify data to Looker Studio

Connecting Shopify to Looker Studio gives you a complete, real-time view of your store performance. Instead of checking multiple reports in Shopify Analytics, Google Ads, or Meta Ads, you can centralize all your key metrics (revenue, orders, products, refunds, and customers) inside one interactive dashboard.

With Looker Studio, you can:

• Combine Shopify data with other sources like Google Ads, GA4, Meta Ads, or your CRM for a unified business overview.
• Automate your reporting with daily refreshed data using Catchr.
• Customize dashboards to focus on the KPIs that matter most (AOV, conversion rate, top-selling products, etc.).
• Share live dashboards with your team or clients in just a few clicks.

In short, connecting Shopify to Looker Studio transforms your raw store data into clear, actionable insights that help you scale faster and smarter.

Method 1: Automatically connect Shopify to Looker Studio with Catchr

For most merchants and marketers, this is the recommended method. It uses Catchr’s certified connector to pull data directly from Shopify’s API into Looker Studio, with automatic daily refresh.

How it works

The Catchr connector acts as a bridge between Shopify and Looker Studio. Once connected, Catchr uses Shopify’s API to retrieve your orders, products, and customer data automatically.

Your dashboards update every day, so you can focus on analysis rather than manual exports.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Shopify
   • In the search bar, type Shopify.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Shopify accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Shopify and allow access to your accounts.

4. Choose your Shopify account(s)
   • Select one or multiple Shopify accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Shopify data, including orders, revenue, customers, and product performance, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting Shopify to Looker Studio helps you transform your store data into powerful dashboards for performance tracking, sales analysis, and growth monitoring.

• Freelancers use it to report across multiple Shopify stores in one view.
• Agencies automate client dashboards for sales, AOV, and ROAS insights.
• Marketing teams track revenue, traffic, and conversion trends alongside ad data.

To help you get started, Catchr provides ready-to-use Shopify Looker Studio templates.

Method 2: Connect Shopify to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between Shopify and Looker Studio.

This method is simple but requires regular exports or an external automation tool (like Zapier or Make) to refresh data automatically.

How it works

You’ll export your Shopify orders or product data into Google Sheets using Shopify’s built-in export feature or a free plugin. Then, you’ll connect that spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your Shopify data to Google Sheets
   • From your Shopify dashboard, go to Analytics > Reports.
   • Choose the data you want among the available reports or create a new one, then click on the three dots and Export.
   • Open the file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your Shopify Google Sheets
   • Select the spreadsheet and worksheet containing your Shopify export.
   • Click Connect to link your data to Looker Studio.

5. Create your Shopify report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you manage multiple stores or need real-time, always-updated dashboards, the Catchr connector is the clear choice. For smaller projects or quick analyses, Google Sheets works just fine.

FAQ: Shopify and Looker Studio

Can I connect multiple Shopify stores?

‍Yes. Catchr supports multiple Shopify stores in one Looker Studio report.

Are data updates automatic?

‍Yes. Catchr refreshes your Shopify data daily. Google Sheets requires manual or automated imports.

Can I blend Shopify with other platforms?

‍Absolutely. You can combine Shopify with Google Ads, Meta Ads, or GA4 to build a full marketing and sales dashboard.

What data can I pull from Shopify?

‍You can retrieve orders, revenue, refunds, customers, taxes, discounts, and product details through Catchr’s connector. You can find the full list of Shopify available fields.

Is the Catchr Shopify connector free?

‍Catchr offers a free trial, then a paid plan for continuous synchronization and advanced automation.

Making Shopify work with Looker Studio

Connecting your Shopify data to Looker Studio helps you track sales, products, and marketing performance in one place. Whether you use the automated Catchr connector or the manual Google Sheets method, you’ll have full control over your store analytics.

Once connected, you can focus on insights and growth, instead of juggling exports and reports.