Shopify & Google Sheets: how to integrate your data

As digital marketing specialists and data analysts, mastering the art of data visualization and manipulation is key to drawing actionable insights. This tutorial is designed to guide you through the process of seamlessly connecting your Shopify account to Google Sheets using Catchr. By the end, you'll be adept at fetching and analyzing your Shopify data directly in Google Sheets for better marketing decisions.

How to connect your Shopify account to Google Sheets

Add a source on Catchr

To get started, navigate to the Catchr homepage. On the left menu, select Source, then click on Add a Source at the top right corner of the page. From here, choose Shopify as your platform and follow the on-screen prompts for identification to establish a connection between Catchr and Shopify.

Create a New Query

Next step involves creating a new query to start fetching data. Open Google Sheets and from the menu, select Catchr. Therein, choose New Query to initiate a fresh data extraction process tailored for Shopify.

Select Your Data Source

Within the New Query interface, specify Shopify as your data source. Should Shopify not appear in the preliminary list, you can easily integrate it by clicking on the "+" icon.

Select Your Account(s)

Under the "Select account(s)" section, pinpoint the specific Shopify account(s) you wish to pull data from.

Choose Metrics and Dimensions

Proceed to the "Metrics" and "Dimensions" tabs to cherry-pick the data points you intend to analyze.

Metrics:

• Product Price: Reflects the price of a product.
• Product Title: Names the product.
• Inventory Product Quantity: Indicates the stock quantity.

Dimensions:

• Product Type: Categorization used for searching and filtering.
• Product Vendor: Name of the vendor.
• Product Tags: Comma-separated tags for further filtration.

Remember to select metrics and dimensions that align with your analytical goals.

Set Date Range

Select your preferred date range for data extraction under the "Date Range" tab. Opt for presets like "Last month" or define a custom range as per your need.

Apply Filters

To refine your data, utilize the "Filters" tab to apply precise filters.

• Field: Product Type
• Operator: Equals
• Value: Electronics

Such a setup will exclusively fetch data for products classified under electronics.

Schedule & Customize Data Refreshness

Last but not least, under "Options", personalize your query's data refresh frequency and opt for additional settings like "Append rows" for dynamic datasets.

This concludes the setup phase. You've successfully created a query that fetches Shopify data into Google Sheets, paving the way for sophisticated data analysis.

Example of Google Sheets you can create to use with the Shopify source.

Integrating Shopify data with Google Sheets opens a realm of possibilities for analyzing and visualizing your eCommerce performance. Here are a few examples of Google Sheets you can create:

Product Performance Dashboard: Utilize metrics such as Product Price, Inventory Quantity, and sales performance indicators to craft a dynamic product performance dashboard. This visual tool can help you identify top-selling items, stock levels, and adjust your inventory and pricing strategies accordingly.

Customer Insights Report: Gathering data on Customer Total Spend and Order Count alongside personal details enables you to segment your customer base for targeted marketing campaigns. Create a report that identifies your most valuable customers, their preferences, and buying patterns.

Sales Trends Analysis: By pulling historical sales data, including Total Sales, Discounts, and Gross Sales, you can analyze trends over time. This analysis can inform seasonal stock planning, promotional strategies, and identify periods of high customer engagement.

Embracing the power of Shopify and Google Sheets integration through Catchr not only streamlines your workflow but also provides deep insights that can drive your business growth. The flexibility of data manipulation and visualization in Google Sheets makes it an invaluable tool for any eCommerce business looking to thrive in the digital age.

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