Running an e-commerce store through Shopify is a great idea, and keeping an eye on every KPI quickly can help you identify failures and opportunities for your business. That's why you need to use one of the many reporting tools available on the internet.
One of these tools is Looker Studio. Google develops it, allowing you to use your store data to build your reports or use already-made templates.
Connecting Shopify to Looker Studio might seem complicated, but following this tutorial, we'll go through every step individually.
Looker Studio is free-to-use, but you need Connectors to bring data from every platform like Shopify, Facebook Ads, Google Ads, etc.
Most connectors required an abonnement. Only connectors developed by Google are free. You can find the complete list of connectors here.
We will see how to connect Shopify to Looker Studio using the Catchr connector here.
First, go to app.catchr.io and log in to your account. If you do not have one already, follow this link.
Once on Catchr, go to:
You will need two things to connect your Shopify account:
You can find your Store name on your admin's store homepage:
My Store name here is catchr-test.myshopify.com
The API Key needs to be generated from a new App. You can create a new App following these steps:
Now, we need to configure the scopes and generate the API key:
Paste this API key:
Once your Catchr Source is created, you should see your store like this:
Activate it and click Save.
Now that Shopify and Catchr have been linked, we can connect Catchr and Looker Studio. This will allow your data to be brought into a Looker Studio report.
To do so, you need to use the Shopify connector for Looker Studio:
Ok, you just created your Looker Studio data source. This data source is linked to your Shopify store thanks to the Catchr connector.
Now that you have linked Catchr, Shopify and Looker Studio, you can start creating your report by clicking the button Create report at the top right.
You can easily link Shopify to Looker Studio by following these steps:
If you need help using our connector or Looker Studio, please ask for help in our chat!
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