Spotify Ads & Google Sheets: how to integrate your data

This guide is designed to empower marketing professionals to seamlessly integrate their Spotify Ads data into Google Sheets using Catchr. By the end of this tutorial, you’ll be able to effortlessly visualize and analyze your advertising efforts, enabling more informed decision-making and strategy optimization.

How to Connect Your Spotify Ads Account to Google Sheets

Add a Source on Catchr

To start, navigate to the Catchr homepage. From there, select 'Source' in the left menu and click on 'Add a Source' at the top right corner. Choose Spotify Ads as your platform and proceed with the necessary identification steps to establish a connection between Catchr and Spotify Ads.

Create a New Query

Open Google Sheets, locate "Catchr" in the menu, and select "New Query". This initiates the process of creating a new query to transfer your Spotify Ads data.

Select Your Data Source

In the query interface, select Spotify Ads as your desired source. If Spotify Ads isn't listed, you can easily add it by clicking on the "+" icon.

Select Your Account(s)

Head over to the "Select account(s)" section and pick the Spotify Ads account(s) you wish to pull data from.

Choose Metrics and Dimensions

In the "Metrics" and "Dimensions" sections, pinpoint the specific data points you'd like to add to your query. Here are some examples of metrics and dimensions available for Spotify Ads:

Metrics:

• Advertiser Id: Identifies the advertiser.
• Spend: The total budget spent on campaigns.
• Impressions: The number of times ads were displayed.

Dimensions:

• Country: Visitor's country.
• Ad Set name: Name of the Ad Set.
• Campaign Status: The current status of the campaign.

Ensure you select metrics and dimensions that match your analysis and reporting goals.

Set Date Range

Move to the "Date Range" tab to set your data’s timeframe. Catchr allows you to choose from preset ranges like "Last month" or "This year", or define your custom start and end dates.

Apply Filters

To further refine your data, use filters in the "Filters" tab by entering these fields:

• Field: Advertiser Id
• Operator: Equals
• Value: Your specific advertiser ID

Schedule & Customize Data Refreshness

Finally, visit the "Options" tab to set up automatic data refreshes for your query. Here, you can also engage features like "Appends rows" for adding new data or "Combine rows" for updating existing rows.

By following these steps, you’ll effortlessly integrate Spotify Ads data into Google Sheets, opening up a plethora of analytics possibilities.

Example of Google Sheets You Can Create to Use with Spotify Ads Source

By integrating Spotify Ads data into Google Sheets with Catchr, marketing professionals can develop robust sheets for comprehensive analysis and visualization. Here are a few examples of how you can leverage this data:

Campaign Performance Dashboard: Create a live dashboard that tracks key performance indicators (KPIs) like Spend, Impressions, Clicks, and Completion Rate over time. Use conditional formatting and charts to identify trends and make adjustments to your campaigns in real-time.

Audience Insights: Combine Spend and Impressions data with Dimensions like Country or Ad Set name to glimpse into your audience's behavior and preferences. Tailoring your ads based on these insights can significantly enhance campaign effectiveness.

Budget Tracking: Construct a sheet that closely monitors campaign spend against the budget. This enables quick adjustments to ensure optimal allocation of resources across campaigns.

Ad Creative Analysis: Evaluate which creatives are performing best based on metrics like Clicks, CTR, and Completion Rate. This analysis can inform future creative directions and optimize campaign outcomes.

With Catchr’s integration, the possibilities for in-depth campaign analysis and optimized decision-making become limitless. By tapping into this powerful data, you can craft strategies that significantly amplify your Spotify Ads results.

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