Explore your Spotify Ads KPI with PowerBi : How-to, templates and metrics

Unlock the full potential of your Spotify Ads marketing data by integrating it with PowerBI. In this tutorial, you'll learn how to seamlessly link your Spotify Ads account with PowerBI using Catchr. By the end, you'll be able to visualize and analyze your marketing data effectively, making data-driven decisions with ease.

How to Connect your Spotify Ads account to PowerBI

Add a source on Catchr

Navigate to the Catchr homepage and select 'Source' from the left menu, then click on 'Add a Source' located at the top right corner.

Pick the 'Spotify Ads' platform and follow the authorization process to establish a connection between Catchr and Spotify Ads.

Create the request to transfer Spotify Ads data to PowerBI

• Within Catchr, click on 'API' in the left menu.

• First, change the export format to "PowerBI".

• Under the "Source" tab, choose 'Spotify Ads' as the desired platform.

• Select the specific account and any accompanying KPIs you wish to extract data from. Multiple selections are allowed.

• Choose the metrics and dimensions for your data request. You can opt for several metrics and dimensions.

• Remember, if you're using a predefined template from Catchr, ensure that all necessary dimensions and metrics are selected for the template to load your data automatically.
• Select a time frame for your data extraction from Spotify Ads, which can be a custom or predefined period.

• Add filters to your request if required.

• Adjust necessary options for your request, which vary by platform.

• Once everything is set, an URL for the data request will be displayed. You can preview your data by clicking on "Preview" at the top right.

• Review the data preview, which will be available shortly after.

• If you're satisfied, copy the generated URL for use in the next steps of connecting to PowerBI.

Import the Spotify Ads data and KPI to PowerBI

PowerBI Desktop:

To import Spotify Ads data in PowerBI Desktop, initiate the process through 'Get Data' followed by 'Web'.

• Stay in basic mode and paste the copied URL from Catchr.

• Click 'OK'. It may take a few minutes for PowerBI to import your data.

After importing, you can refine your data using PowerBI Query and begin creating a dashboard. Once ready, publish and share your dashboard with colleagues or stakeholders.

PowerBI Web App:

To use a dataset in PowerBI Web App, first publish it from the PowerBI Desktop, then access it in the browser to create new reports.

Example of Metrics You Can Use with the PowerBI Integration for Spotify Ads

PowerBI's analytical prowess, used with Catchr's integrative features, dramatically expands the capabilities for visualizing and interpreting your Spotify Ads data. Here we illustrate conceivable applications, embracing a scope of Key Performance Indicators (KPIs) that can help you inspect advertising performance, user engagement, and budget allocation more deeply.

Imagine tracking your campaign success over time with metrics like 'Spend' and 'Impressions', or evaluating user engagement with 'Clicks' and 'Completion Rate'. By coupling these metrics with PowerBI's robust visualization tools, you can produce dynamic reports and dashboards that accurately reflect the impact and efficiency of your marketing initiatives on Spotify.

The flexibility of time-based metrics allows for trend analysis, a succinct way to observe changes and patterns. For example, using 'Year month day hour', one can pinpoint the peak times for user interaction, which might lead to strategic ad placement decisions.

Understanding the reasons behind ad rejections or issues using detailed data like 'Ad Set Reject Reason' and 'Ad Set Serving Issues' empowers marketers to take corrective actions and optimize their future campaigns.

For a closer look at the full range of Spotify Ads metrics available for PowerBI integration, visit the complete list on Catchr's Spotify Ads metrics page.

By completing this tutorial, you are now able to not only connect Spotify Ads data to PowerBI via Catchr but also use the insights garnered to fuel your marketing strategies and decisions. As always, ensure the accuracy, authoritativeness, and trustworthiness of your reporting for the most effective use of the data at hand.

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