This tutorial is designed to guide marketing professionals on how to seamlessly integrate their Google Analytics data with Google Sheets using Catchr. By following these steps, you will be able to visualize and manipulate your marketing data more effectively, enabling you to make data-driven decisions with ease.
Begin by navigating to the Catchr homepage. On the navigation menu to the left, select Source, then choose Add a Source located at the top right corner of the screen. From here, select Google Analytics as the platform you wish to connect, and proceed with the necessary steps to identify and authenticate the integration between Catchr and Google Analytics.
Open your Google Sheets document and locate the Catchr plugin in the menu bar. Click on Catchr, then select New Query to initiate the creation of a new data query dedicated to importing your selected Google Analytics data.
In the query creation window, select Google Analytics as the source of your data. If Google Analytics does not appear in the list, click on the "+" icon to add it as a new source.
Proceed to the "Select account(s)" tab, and pick the Google Analytics account(s) you are interested in extracting data from.
Continue by selecting the specific metrics and dimensions you wish to include in your Google Sheets by navigating to the respective tabs named Metrics and Dimensions.
Choose your desired date range for data extraction by visiting the Date Range section. Catchr provides predefined options like "Last month" or "This year," but also allows for custom date range selection.
To get more precise data, apply filters under the Filters tab by providing the specific field, operator, and value for your filter criteria.
Finalize your setup by customizing your data refresh options under the Options tab, where you can schedule automatic refreshes and decide whether to append or combine rows for your queries.
In conclusion, following these steps will allow you to successfully integrate your Google Analytics data into Google Sheets, where you can further analyze and leverage your marketing insights.
Using Google Analytics data within Google Sheets presents virtually endless possibilities for analysis and reporting. Here are a few example sheets you might create:
By leveraging the power of both Google Analytics and Google Sheets, marketers can create custom dashboards and reports that fit their specific needs, making data-driven decisions faster and more accurately.