In the age of digital marketing, data from social media platforms like Facebook Pages plays a crucial role in understanding and engaging your audience. However, you need a seamless way to analyze and organize this data. That's where Google Sheets comes in. In this tutorial, we'll show you how to import Facebook Pages data into Google Sheets using a powerful and user-friendly tool called Catchr Add-on.
After installing, open a new Google Sheet, click on "Add-ons," and select "Catchr - Data Connector" Click on "New Query" to create a query.
In the query tab, select "Facebook Pages" as your data source. If your Facebook account is not connected, click on the "+" button to add your account and authorize the connection.
Go to the "Select account(s)" tab and pick the Facebook Pages accounts whose information you want to import. You can select one or multiple accounts. Our engine will make all the integrations based on your dimension list.
Switch to the "Metrics" and "Dimensions" tabs, and select the pieces of data you want to import.
For metrics, you can use by example :
For dimensions, you can segment by :
This is only a small extract of all our fields. You can find the complete list on our fields facebook page listing.
Go to the "Date range" tab and choose a preset date range (e.g., "Last month" or "This Year") or set a custom range.
If you want only specific data from your insights, you can use the filters tab to extract the desired data automatically. By example, you can select the specific "Post ID" you want to use to get the according data.
On the "Options" tab, you can set up your data to update automatically and turn on the "Appends rows" or "Combine rows" features.
The appends rows options will append all the new data you add at the end of your Spreadsheet range.
The combined rows will update the rows that as the same dimension's value with the new fetched metrics and add the rest at the end.
Finally, run the query to import your Facebook Pages data into Google Sheets. You can now analyze the data and create custom reports.
Now that you know how to create a query, let's explore some reports you could create.
Using the Catchr Add-on for Google Sheets, you can build data reports that provide valuable insights into the performance of your Facebook Pages. Here's an example of a report you could create:
Overall Page Performance: Figure out how many times the page was viewed, how many people saw it, and how far it was seen.
Engagement Metrics: Analyze the number of likes, comments, and shares for each post type (photos, videos, and links).
Audience Demographics: Break down your audience by age, gender, and location to understand who's engaging with your content.
Top Performing Posts: Identify the posts that generated the most engagement and analyze their characteristics to inform future content strategies.
With the Catchr add-on for Google Sheets, the data analysis and reporting possibilities are endless. So start exploring your Facebook Pages data and making data-driven decisions to improve your social media marketing efforts.